Senior Analyst, Consumer Insights

Consumer Insights Sr. Analyst

We are seeking a motivated, hands-on Consumer Insights Sr. Analyst to support our marketing and cross-functional teams. This role helps shape consumer understanding and drive growth by translating consumer, customer, and market data into clear, actionable recommendations that inform brand positioning, targeting, renovation and innovation decisions, and communication effectiveness — with guidance from a manager/insights lead.

Key responsibilities

• Support brand and marketing teams with insight inputs that inform strategy, priorities, and business decisions.
• Execute consumer research (qualitative and quantitative) from design through fielding, analysis, and synthesis, with moderate guidance.
• Develop clear, actionable recommendations rooted in consumer understanding, business context, and market dynamics.
• Contribute to product renovation and innovation learning, including limited-time offerings and new product concepts.
• Support evaluation of communication and activation effectiveness to optimize messaging and media decisions.
• Integrate primary and secondary data sources, syndicated tracking, and internal datasets to identify trends and opportunities.
• Translate findings into concise, compelling narratives and presentations for stakeholders, building confidence and autonomy over time.
• Coordinate with external research partners and vendors as needed; support end-to-end execution of studies with manager approval.
• Manage multiple workstreams, prioritize deliverables, and operate effectively in a fast-paced environment.

Desired skills and attributes. Apply if you…

• Strong analytical aptitude; comfortable working with quantitative and qualitative data to identify meaningful patterns.
• Solid grounding across research methodologies (qualitative and quantitative) and ability to select an appropriate approach with guidance.
• Clear communicator and storyteller who can distill complex data into practical implications and recommendations.
• Collaborative, adaptable, and comfortable learning in a changing, entrepreneurial environment.
• Organized, proactive, and able to manage timelines and stakeholders across multiple projects.
• Curious and consumer-obsessed, with a focus on driving practical business outcomes.

Qualifications

• Experience supporting both primary and secondary research approaches (design/execution/analysis), with demonstrated ability to synthesize insights.
• Familiarity with syndicated data tools (e.g., Nielsen, Circana, Mintel, or equivalents).
• Experience coordinating with research vendors and supporting end-to-end studies (e.g., briefing, questionnaire/discussion guide development, fieldwork coordination, analysis, reporting).

Location(s)

Chicago/Aon Center

Kraft Heinz is an Equal Opportunity Employer – Underrepresented Ethnic Minority Groups/Women/Veterans/Individuals with Disabilities/Sexual Orientation/Gender Identity and other protected classes. In order to ensure reasonable accommodation for protected individuals, applicants that require accommodation in the job application process may contact View email address on click.appcast.io for assistance.