Associate Brand Manager - Adult Nutrition - Columbus, OH

Associate Brand Manager – Ensure Delivery Location: Columbus, OH – Nutrition Division. Roles & Responsibilities Lead the strategy, development, and execution of national promotional programs (e.g., FSIs, digital coupons), ensuring alignment to business objectives; own spend commitments and optimize plans to maximize ROI and brand impact. Own and lead the weekly Ensure consumption and forecasting process, delivering comprehensive reporting on performance versus goals; analyze key business drivers, competitive dynamics, and market trends; synthesize data (e.g., Nielsen retail data) into actionable insights and strategic recommendations. Proactively identify opportunities and risks across both national promotions and consumption performance; develop contingency plans and data‑driven recommendations to exceed business commitments and influence senior leadership. Partner cross‑functionally with internal stakeholders (sales, finance, insights) to monitor consumption, track promotional effectiveness, and assess market indicators; leverage insights to inform brand strategy and drive data‑driven decision‑making. Collaborate with external partners and cross‑functional teams to effectively execute brand strategies and deliver sustained business growth. Required Qualifications BA/BS Degree in Marketing, Analytics, or related field. 2+ years of marketing experience in consumer packaged goods and/or healthcare/OTC products industry. Strong analytical skills, including business, budget, and financial analysis, with the ability to develop recommendations and tell a data story. Demonstrated leadership ability, including proven success in managing multiple projects and priorities simultaneously, including new product launches. Strong communication and presentation capabilities with the ability to articulate strategies to peers, senior leadership, and external partners. Ability to collaborate with cross‑functional teams to attain business objectives. Advanced level PC skills (Word, Excel, PowerPoint). Preferred Qualifications MBA preferred due to the business complexity and strategic focus of the position. Experience working with retail customers and sales organizations. Experience with business performance analysis and reporting, specifically leveraging Nielsen retail data. Knowledge of retail channels including Food, Drug, Mass, and eCommerce. Pay: The base pay for this position is $78,000.00 – $156,000.00. In specific locations, the pay range may vary from the range posted. Abbott is an Equal Opportunity Employer, committed to employee diversity. #J-18808-Ljbffr Abbott Laboratories company