Head of Growth Ecommerce Fashion Brand

Job Description

Job Description

Benefits:

• 401(k)
• Employee discounts
• Health insurance
• Paid time off
• Bonus based on performance
• Competitive salary
• Dental insurance
• Flexible schedule
• Free food & snacks
• Vision insurance

About D’IYANU

D’IYANU is a leading ecommerce fashion brand rooted in African-inspired design, creating modern apparel that celebrates culture, confidence, and identity. Through bold prints, elevated silhouettes, and meaningful storytelling, we serve a global customer base across ecommerce and marketplace channels.
We are entering our next phase of growth and are looking for a Head of Growth to help scale the business. This is not a traditional marketing role.
We are looking for a growth-minded operator who can drive revenue, build structure, create accountability, and help evolve D’IYANU into a more scalable, performance-driven brand.
The ideal candidate is equal parts strategic leader, growth marketer, ecommerce operator, and team builder — someone who thrives in entrepreneurial environments and knows how to turn ideas into measurable execution.

The Opportunity

As Head of Growth, you will own customer acquisition, ecommerce growth, and revenue performance across D’IYANU’s direct-to-consumer business, with a primary focus on paid acquisition, conversion, retention, and profitable growth. Amazon and marketplace channels are secondary growth areas that require strategic oversight.
You will be responsible for building systems, improving execution, increasing accountability, and leading the overall growth engine of the business.
You will work directly with the CEO and cross-functional leaders to identify opportunities, solve bottlenecks, and drive measurable business performance.
This role is ideal for someone who enjoys both strategy and execution — someone who can think big while also rolling up their sleeves to make things happen.
This role carries meaningful accountability for growth performance and business results. Success in this role will be measured through improvements in revenue growth, customer acquisition efficiency, conversion rate, repeat purchase behavior, and overall marketing performance.

Key Responsibilities

Revenue Growth Ownership

• Own and drive ecommerce revenue growth across DTC and Amazon channels 
• Develop and execute a comprehensive omnichannel growth strategy aligned with company objectives 
• Identify high-impact opportunities to improve traffic, conversion, customer acquisition, retention, and profitability 
• Establish growth priorities and ensure consistent execution against revenue targets 
• Drive measurable year-over-year revenue growth 

Ecommerce Growth & Conversion Optimization

Drive direct-to-consumer growth through ecommerce optimization, customer acquisition, retention, conversion rate improvement, and customer experience optimization.

Responsibilities include:

• Improve Shopify site conversion rate through testing, merchandising, UX improvements, landing page optimization, PDP optimization, and storytelling 
• Develop creative testing frameworks to improve Meta/Instagram and Google advertising performance 
• Partner with creative teams to continuously improve ad creative performance and conversion 
• Oversee UGC strategy and creator content systems that fuel paid and organic growth 
• Improve onsite merchandising, product discovery, and customer journey performance 
• Drive retention initiatives through email, SMS, segmentation, and lifecycle marketing 
• Optimize landing pages and customer acquisition funnels to improve efficiency and profitability 
• Identify friction points across the customer journey and implement solutions that improve conversion and AOV 

Paid Media Ownership (Core Responsibility)

Paid acquisition is a core responsibility of this role, with Meta/Instagram serving as a primary growth channel. The Head of Growth will own strategy, optimization, budget allocation, creative testing, attribution, and performance outcomes across all paid channels.

Core Channels

• Meta Ads (Facebook & Instagram – Primary Growth Channel)  
• Google Ads 
• TikTok Ads 
• Retargeting platforms 
• Emerging paid acquisition channels 

Responsibilities include:

• Develop and execute customer acquisition strategies that drive profitable growth 
• Own paid media performance, budget allocation, and optimization decisions 
• Improve return on ad spend (ROAS), customer acquisition cost (CAC), and overall marketing efficiency 
• Lead creative testing strategy across paid channels 
• Partner with creative/content teams to continuously improve ad performance 
• Build scalable acquisition systems that support long-term growth 
• Analyze attribution and performance data to improve spend efficiency 
• Manage agencies and freelancers where applicable while maintaining accountability for outcomes 

Brand & Content Leadership

Help evolve D’IYANU from a product-focused ecommerce brand into a stronger lifestyle and cultural brand with deeper customer engagement and brand affinity.
Lead and oversee:

• Brand storytelling 
• Social media strategy 
• UGC and creator partnerships 
• Influencer programs 
• Campaign concepts and content direction 
• Brand consistency across all customer touchpoints 

You should understand how to blend performance marketing with storytelling and brand building .

Innovation & Growth Opportunities

• Stay ahead of ecommerce, fashion, marketing, and AI trends 
• Evaluate new technologies, channels, and growth opportunities 
• Test innovative ideas and growth initiatives that create competitive advantage 

Team Leadership, Structure & Accountability

Build a high-performing, organized marketing function.
Responsibilities include:

• Create structure, accountability, and clear workflows within the marketing team 
• Build repeatable systems and operating rhythms 
• Establish KPIs, scorecards, reporting cadences, and ownership 
• Lead weekly marketing priorities and performance reviews 
• Manage internal team members, freelancers, agencies, and external partners 
• Improve communication, prioritization, and execution quality across initiatives 

We are looking for someone who can bring clarity, organization, and momentum to a fast-moving environment.

Current Scope of Responsibility

• Internal marketing and creative team members
• Ecommerce/web coordination
• Paid media channels (Meta, Google, Amazon)
• Email & SMS marketing
• UGC/creator ecosystem
• Agencies, freelancers, and contractors
• Amazon coordination and marketplace initiatives 

Cross-Functional Leadership

Work closely with:

• Design 
• Product Development 
• Operations 
• Customer Service 
• Ecommerce/Web Team 
• Amazon Team 

To ensure alignment between product, storytelling, customer experience, inventory, and marketing execution.

Data, Analytics & Decision Making

• Build reporting systems and dashboards to track performance 
• Monitor and optimize KPIs including: 
• Revenue growth 
• Conversion rate 
• Customer acquisition cost (CAC) 
• Return on ad spend (ROAS) 
• Marketing efficiency ratio (MER) 
• Email/SMS contribution 
• Repeat purchase rate 
• Average order value (AOV) 
• Amazon performance metrics 
• Use data to make informed decisions and identify opportunities for growth 

Amazon & Marketplace Oversight

• Provide strategic oversight for Amazon growth and marketplace performance
• Coordinate Amazon Ads, listing optimization, and brand consistency
• Ensure marketplace initiatives align with broader DTC growth priorities 

Qualifications
A demonstrated track record of driving measurable ecommerce revenue growth - not just managing campaigns or agencies

Required Experience

• 8–12+ years of experience in growth, ecommerce, or performance marketing roles 
• 5+ years leading teams in a DTC or ecommerce environment 
• Proven track record scaling a $5M–$20M+ ecommerce brand  
• Experience in fashion, apparel, beauty, accessories, or lifestyle brands strongly preferred  

Technical & Functional Expertise

Strong experience with:

• Meta Ads 
• Google Ads 
• Ecommerce growth strategy 
• Conversion rate optimization (CRO) 
• Shopify or comparable ecommerce platforms 
• Email and SMS marketing 
• Attribution and analytics 
• Amazon marketplace growth 
• KPI reporting and performance management 

Deep Paid Media Expertise Required

• Advanced expertise in Meta / Instagram advertising , audience strategy, creative testing, scaling, attribution, and performance optimization 
• Strong understanding of Google Ads and multichannel acquisition strategy 
• Proven experience managing significant paid media budgets with measurable ecommerce growth results 
• Ability to balance brand storytelling with performance marketing 

Leadership & Working Style

We are looking for someone who thrives in a lean, entrepreneurial environment where resourcefulness, speed, and strong prioritization are critical.

• Highly organized and operationally minded 
• Data-driven and commercially focused 
• Hands-on and execution-oriented 
• Comfortable in entrepreneurial environments 
• Strong at building systems and accountability 
• Able to prioritize effectively in a fast-moving business 
• Equally comfortable discussing brand strategy and performance metrics 

Most importantly, you must be someone who thinks:
“How do we grow revenue faster and build a better system to execute?”

Fashion Taste + Merchandising Instinct

Strong fashion merchandising instincts and an understanding of how product presentation, storytelling, visual merchandising, styling, and customer psychology influence conversion and brand growth.

Compensation

Competitive salary based on experience- $130,000–$180,000 + performance bonus

D’IYANU Benefits & Perks

• Hybrid Remote Working Model 
• Medical & Dental Insurance 
• Paid Time Off (PTO) 
• Paid Company Holidays 
• 40% Employee Discount 
• Simple IRA Plan 
• A culture that encourages individuality — dress as yourself 

Why Join D’IYANU?

This is an opportunity to help shape the future of a culturally meaningful brand with strong foundations and significant growth potential. You will have a meaningful seat at the table and the ability to directly influence growth, brand evolution, and long-term company success.