Director of Marketing

Job Description

Job Description

NOW HIRING  ·  LEADERSHIP

Marketing Director

Veterans Roofing

THE ROLE

We’re hiring a Marketing Director to own and lead the entire marketing function at Veterans Roofing. This is a hands-on leadership role — responsible for strategy, execution, accountability, and continuous improvement across every marketing initiative. We’re not looking for someone who manages from a distance. We need a leader who protects and grows an established brand, elevates the team, and ensures every marketing effort directly serves the growth of this company.

Veterans Roofing has a defined brand, a clear mission, and an established identity. The Marketing Director’s job is to execute at a high level, maintain brand consistency, and drive measurable results — not reinvent who we are.

RESPONSIBILITIES

What you’ll own

• Develop and execute the overall marketing strategy for Veterans Roofing in alignment with company goals and brand standards.
• Lead and manage the internal marketing team — set clear expectations, build accountability, and develop people.
• Protect and grow the Veterans Roofing brand — ensuring every piece of content, every event, and every campaign reflects who we are and what we stand for.
• Oversee photography, videography, and content production to ensure consistent, high-quality brand representation across all platforms.
• Direct social media strategy and publishing across all company platforms.
• Manage community events, trade shows, recruiting events, sponsorships, and brand-building initiatives.
• Oversee production and distribution of branded merchandise through the company’s in-house screen printing and embroidery operations.
• Build repeatable marketing systems and processes that improve efficiency and scalability.
• Track key performance indicators, campaign effectiveness, and return on investment.
• Work closely with leadership to align marketing with recruiting, sales, production, and long-term business objectives.

REQUIREMENTS

What it takes

• Experience:  Minimum 5 years of progressive marketing experience including leadership or team management.
• Leadership:  Proven ability to build, coach, and manage creative and operational marketing teams.
• Strategy:  Demonstrated experience executing comprehensive marketing plans that drive measurable business results within an established brand framework.
• Brand stewardship:  Deep respect for an existing brand identity — you protect it, you grow it, and you never compromise it.
• Organization:  Exceptional project management skills with the ability to coordinate multiple initiatives simultaneously.
• Communication:  Outstanding written, verbal, and interpersonal communication skills.
• Ownership:  Self-directed with the ability to identify opportunities, solve problems, and execute without micromanagement.
• Analytics:  Comfortable measuring campaign performance and making data-driven decisions.
• Technology:  Familiarity with social media platforms, CRM systems, design workflows, and marketing software.

OUR CORE VALUES

How we lead — every day, at every level

Extreme Ownership —  We own the outcome.

We take responsibility for our actions, our decisions, and our results. We don’t make excuses, point fingers, or wait for someone else to solve the problem.

Relentless Improvement —  We never stop growing.

We are committed to becoming better every day through learning, coaching, self-development, and helping others reach their potential.

Communicate with Clarity —  Information shared is problems solved.

We communicate proactively, set clear expectations, and ensure the right information reaches the right people at the right time.

Adapt and Overcome —  Growth requires evolution.

Change is inevitable. As our company grows, our people, systems, processes, and responsibilities will evolve. We embrace change, remain flexible, and find a way forward.

We Serve with Purpose —  We don’t just build roofs.

We build trust. We build people. We build legacies.

If this is you — we want to hear from you.

We’re looking for a leader who can protect what we’ve built, elevate the people around them, and turn strategy into measurable results. If you’re energized by accountability, continuous improvement, and leading a high-performing marketing team that directly impacts business growth, we want to hear from you.

This role is not for everyone. It is for the leader who has earned the right to be here