Performance Creative Strategist

Strikepoint is an ROI-focused digital marketing agency dedicated to helping businesses scale through results-driven strategies. Founded in 2013, we've built our reputation on delivering measurable growth for our clients across funnels, paid media, and creative. As a recognized industry leader, we've earned a spot on the Inc. 5000 list of fastest-growing companies twice (2020 and 2022). Our team of digital marketers, media buyers, and creatives works with brands across diverse industries, including financial publishing, e-commerce, technology, health and wellness, online education, and more. Role Overview You’ll own the creative engine behind our paid campaigns. You concept the angle, write the copy, design the static, brief the editor, sit with the media buyer on what’s working, and then push the next iteration. You’re the strategic brain, and you produce real artifacts (briefs, scripts, storyboards, statistics, copy) every week, not slide decks about creative. This role sits at the intersection of storytelling, psychology, and performance data. If you’ve scrolled past 50 Meta ads this week and instinctively rewrote half of them in your head, we should talk. What you’ll do Own end-to-end creative across Meta, YouTube, TikTok, Native, Google Search, and Email, from audience insight and concept frameworks through scripts, storyboards, and statistics. Write direct response ad copy: hooks, VSLs, static ads, email, all tuned to the avatar and the platform. Design static ad concepts in Figma or Canva, leveraging AI ad creation tools (Midjourney, Runway, Sora, ElevenLabs, etc.) to ship more variations. Build the briefs that video editors and senior creatives execute against. Your brief quality is the upstream of every ad we ship. Own the ad testing protocol and metrics on your accounts. You set the test plan, define the variants, set success thresholds, monitor results in flight, call winners and losers, and document the learning so the next round is sharper. Read the accounts weekly with your media buyer: hook rate, CTR, thumb‑stop rate, conversion rate, CPA, ROAS. Diagnose why an ad is winning or losing, and prescribe the next creative move (a new hook, a tighter open, a different visual, a re‑cut, a fresh angle). Run competitive creative audits. Tear down what’s working for competitors and figure out why. Refresh the creative pool relentlessly. When something works, we don’t templatize it to death; we use it to inform the next meaningfully different concept. Present creative strategy and performance insights to internal teams and clients in a way that makes them trust your next call. First 90 days Ship at least 3 original concepts into paid media with documented A/B tests. Stand up a clear, repeatable ad testing protocol on at least one account. Complete a competitive creative audit for at least one account. Present a creative strategy to a client. Develop a point of view on what’s winning in at least two of our verticals. Experience: In performance creative, direct response copywriting, or video production, ideally in a marketing agency. Education: BA/BS degree in marketing or business preferred, or equivalent work experience. Skills & Expertise Direct response is your default. We strongly prefer candidates with a track record in direct response and performance‑oriented advertising, not brand spots, not awareness plays. You think in hooks, conversions, and CPA. You speak ad metrics and translate them into creative moves. You know what hook rate, thumb‑stop rate, CTR, conversion rate, CPA, and ROAS each tell you, and more importantly, what to do about them. A weak hook rate doesn’t just mean “the hook is bad”; it tells you to rework the first 1 to 3 seconds. A high CTR with low conversion tells you to align the post‑click experience or rewrite the body. You read the numbers, then change the creative, not the other way around. Hands‑on designer (strongly desired). You can take a concept from Figma or Canva to a static ad that doesn’t need a designer to salvage it. You’re fluent in modern AI ad creation tools (Midjourney, Runway, Sora, ElevenLabs, AdCreative.ai, Pencil, or equivalent) and use them to ship more variations, faster. Can write. Direct response copy is your native language. Meta and YouTube experience strongly preferred. Can brief. You write briefs that an editor or designer can execute against without 50 follow‑up questions. Reference, structure, copy, and intent are all spelled out. Concept architect. You don't just write one ad. You build concept frameworks (narrative arcs, persona‑driven angles, mechanism‑of‑action stories) that produce a dozen iterations and a clear test roadmap. Audience‑first. You build avatars and write to them. You adjust hook, proof, and CTA based on who you’re talking to, not a one‑size template. Vertical‑flexible. Our accounts span a range of consumer and information‑product categories. You learn a vertical fast and don’t need to be hand‑held into the audience. Refresh instinct. You hate when a winning concept becomes a template that grinds itself into the ground. You’re the one introducing the next meaningfully different idea. Can present. You can defend your creative choices to a client without sounding defensive, and show the numbers that back them up. Strong bonus Video editing. Comfortable rough‑cutting performance video ads in Premiere (or equivalent). After Effects is a further plus. Video shooting. You’ve personally shot UGC‑style or studio creative (phone, DSLR, or otherwise) and know how to direct talent on camera. Portfolio required If we can’t see performance‑focused copy and video work in your portfolio, we can’t move forward. Please include links with your application. Who thrives here Creators who measure their work. We don’t reward pretty ads that don’t convert. Operators who move fast and ship. Thrives in a fast‑paced environment and is adaptable to change. Self‑starter and is proactive vs waiting to be told what to do. People who take big shots. We’d rather reel you in from a bold concept than push you toward one. People who want a seat at the strategy table, not just a task list. This probably isn’t for you if You need every project scoped to the minute, or get rattled in a high‑pressure week. You want to specialize narrowly in one discipline. You dislike getting feedback from performance data that doesn’t care about your feelings. You think creative is finished when the ad ships. (For us, that’s where the test starts.) Compensation

$70,000 - $100,000 DOE

Benefits Robust Medical, Dental, and Vision insurance plans with a generous employer contribution towards monthly premium costs. Customizable 401(k) plan with employer match after 90 days. Company‑paid Life Insurance Policy. Flexible PTO. Company‑provided Macbook. Hybrid/remote work policy. Location Our office is in Laguna Beach, CA. While candidates within a nearby radius are preferred, we are open to remote applicants with the right experience. We’re looking for a motivated and collaborative professional to help bring our agency’s vision to life through impactful marketing initiatives. If you’re passionate about marketing, adept at managing complex projects, and thrive in a fast‑paced agency environment, we’d love to hear from you! Strikepoint is an equal opportunity employer. All applicants will be considered for employment without attention to race, color, religion, sex, sexual orientation, gender identity, national origin, veteran status, or disability status. Please note that in order to be considered for this role, candidates must currently reside within the United States. We are unable to offer international employment opportunities at this time. #J-18808-Ljbffr Strikepoint Media