Senior Growth Marketing Manager

Senior Growth Marketing Manager

LeadVenture is looking for a Senior Growth Marketing Manager to own acquisition and upsell campaign strategy for one of our most important brands. This brand has real growth potential, but it needs someone who will take the time to understand what is happening before jumping into execution. You will dig into the data, spend time with Sales, and build a strategy grounded in reality, not assumptions. You will work closely with Sales, BDR, and channel teams to align targeting, messaging, and execution across the full customer journey from initial engagement through conversion and growth. This is not a coordination role. You are accountable for pipeline outcomes and for solving real growth challenges.

What You'll Do

Shape Growth Strategy

• Before building anything, you will take time to understand how the brand is perceived, what Sales is hearing from prospects, and what is actually working in current programs
• Identify opportunities to improve pipeline generation, conversion, and revenue performance
• Recommend strategic priorities based on performance data, market conditions, and business goals
• Develop and test hypotheses to address growth challenges and unlock new opportunities

Own Campaign Strategy and Planning

• Build integrated campaigns across paid media, outbound (BDR), email, events, and partner channels
• Define campaign goals around pipeline, conversion, and revenue in partnership with marketing leadership
• Own segmentation, messaging, and channel strategy across the customer journey
• Balance short-term pipeline generation with longer-term growth initiatives

Drive Cross-Functional Alignment

• Lead alignment across Marketing, Sales, BDR, and channel teams on campaign strategy, targets, and execution
• Partner with Sales to understand and systematically address conversion barriers rooted in brand perception or customer trust
• Treat BDR as a core campaign channel and align outbound messaging, targeting, and timing
• Build strong relationships with sales and business stakeholders to drive shared accountability for results

Lead Campaign Delivery

• Own timelines, briefs, and coordination across creative and channel execution
• Make sure all assets and messaging are aligned to campaign strategy and business goals
• Drive execution velocity by identifying and removing bottlenecks across teams

Own Performance and Optimization

• Track campaign performance across the full funnel from engagement through revenue
• Dig into performance trends to understand root causes, not just symptoms
• Drive optimization decisions and develop action plans to improve results
• Build approaches that are repeatable and scalable across campaigns

Leverage Partner Channels

• Integrate partner and OEM channels into campaign strategy where it makes sense
• Expand reach and drive pipeline through co-marketing programs and strategic partnerships

What Success Looks Like

• Within 90 days, you have a clear point of view on what is broken, what is working, and where to focus, and you have built enough trust with Sales to execute against it together
• Measurable improvement in conversion efficiency, not just pipeline volume
• Campaigns that are higher quality, better targeted, and faster to execute over time
• Strong alignment and credibility with Sales, BDR, and business stakeholders
• Repeatable growth strategies that can be applied across the business

What You Bring

• 7 or more years in demand generation, campaign management, growth marketing, or revenue marketing
• Proven success building and executing multi-channel B2B campaigns that drive measurable pipeline and revenue impact
• You have worked on brands or programs that were not in great shape and know how to build momentum without perfect conditions
• Strong understanding of funnel metrics, segmentation, conversion, and performance analysis
• Experience working closely with Sales, BDR, and cross-functional stakeholders
• Data-driven with a focus on business outcomes and revenue impact
• Hands-on experience with marketing automation, ABM or intent platforms, and outbound or data tools

Does this position sound like something you would enjoy and be successful at, but you're not sure you have the exact qualifications to be considered? While our job descriptions are an outline for the type of candidate we're looking for, it is not a checklist. We encourage you to apply! *This role is not open to candidates located in Colorado, Connecticut, California, Maryland, Nevada, New York, Rhode Island, or Washington.

LeadVenture is the market-leading SaaS provider of digital retailing, eCommerce, digital marketing, and eCatalog solutions for dealerships across 12 industry verticals including powersports, marine, RV, pre-owned auto, agriculture and more. Our family of brands includes Dealer Spike, ARI Network Services, Inc. (ARI), Dealer Car Search, Frazer, TCS Technologies, Net Driven, Direct Communications, Inc. (DCi), Auction123, Powersports Support, Level 5 Advertising, PSM Marketing, Monroney Labels and Interact RV. Each one is an industry leader in driving consumer engagement and maximizing lead generation for dealers. Our investors include the private equity firms True Wind Capital and TA Associates.

Equal Opportunity Employer LeadVenture provides equal employment opportunities (EEO) to all employees and applicants for employment without regard to race, color, religion, sex, national origin, age, disability or genetics. In addition to federal law requirements, LeadVenture complies with applicable state and local laws governing nondiscrimination in employment in every location in which the company has facilities. This policy applies to all terms and conditions of employment, including recruiting, hiring, placement, promotion, termination, layoff, transfer, leaves of absence, compensation, and training. LeadVenture expressly prohibits any form of workplace harassment based on race, color, religion, gender, sexual orientation, gender identity or expression, national origin, age, genetic information, disability, or veteran status. Improper interference with the ability of LeadVenture employees to perform their job duties may result in discipline up to and including discharge.