Senior Performance Marketing Manager

This position is listed on behalf of a partner company, who manages all applications and next steps. Our partner is looking for a Senior Performance Marketing Manager based in the United States. This role is a high-impact growth leadership position responsible for scaling both consumer acquisition and merchant demand generation across a fast-growing two-sided marketplace. You will own the full performance marketing strategy, balancing B2C mobile app installs and engagement with B2B lead generation for restaurant and merchant partners. The role requires a hands-on growth marketer who is equally comfortable defining strategy, managing agency partners, and executing directly within ad platforms. You will work across major paid channels including Meta, Google, TikTok, and Apple Search Ads while continuously optimizing for efficiency, scale, and ROI. This is a highly experimental environment where creativity, data-driven decision-making, and rapid iteration are essential. You will partner closely with product, sales, and creative teams to build scalable growth systems that directly influence company expansion. \n Accountabilities: Own and scale the full paid acquisition strategy across both consumer (B2C mobile app growth) and merchant (B2B lead generation) channels. Manage and optimize performance marketing campaigns across Meta, Google, TikTok, Apple Search Ads, and emerging paid media platforms. Lead external agency partners by setting performance goals, auditing execution, managing budgets, and ensuring accountability against KPIs. Launch, test, and optimize campaigns directly in ad platforms when needed to accelerate performance improvements. Drive user acquisition, app installs, and in-app engagement while continuously improving customer acquisition cost (CAC) and conversion rates. Build and scale merchant lead generation programs that improve sales pipeline quality and conversion performance. Own experimentation frameworks across creative assets, landing pages, audience targeting, and funnel optimization. Manage attribution, reporting, and performance dashboards across tools such as AppsFlyer, GA4, GTM, and Salesforce. Oversee multi-channel media budgets, balancing growth, efficiency, and brand awareness investments. Collaborate cross-functionally with product, sales, data, and creative teams to identify and execute growth opportunities. Leverage AI and automation tools to improve testing velocity, campaign efficiency, and creative production workflows. Requirements: 6+ years of experience in performance or growth marketing, ideally in high-growth digital or mobile-first environments. Proven experience managing both B2C mobile app acquisition and B2B lead generation programs. Deep expertise across paid media platforms including Meta Ads, Google Ads, TikTok Ads, and Apple Search Ads. Hands-on experience with mobile attribution tools such as AppsFlyer, SKAdNetwork, and conversion tracking systems. Strong analytical skills with experience using GA4, GTM, Salesforce, and modern marketing analytics tools. Demonstrated success improving CAC, ROAS, conversion rates, and overall marketing efficiency at scale. Experience managing media agencies and holding external partners accountable to performance targets. Strong communication and collaboration skills with the ability to work effectively across product, sales, and leadership teams. Highly execution-oriented mindset with willingness to operate at both strategic and tactical levels. Experience working in marketplace or high-growth startup environments is a strong plus. Benefits: Competitive salary range of $130,000–$160,000 based on experience. Fully remote work environment within the United States, primarily aligned with PST hours. Comprehensive health coverage including 100% employer-paid medical, dental, and vision insurance. 401(k) retirement plan. Paid time off including 15 days annually plus additional end-of-year holiday shutdown. 11 paid public holidays per year. Home office and equipment support, including technology provided for your role. Monthly stipend to support remote work expenses. Opportunity to work on a fast-scaling consumer and marketplace product with direct business impact. Regular company offsites and in-person gatherings throughout the year. \n How Jobgether works: We use an AI-powered matching process to ensure your application is reviewed quickly, objectively, and fairly against the role's core requirements. Our system identifies the top-fitting candidates, and this shortlist is then shared directly with the hiring company. The final decision and next steps (interviews, assessments) are managed by their internal team. We appreciate your interest and wish you the best! Why Apply Through Jobgether? Data Privacy Notice: By submitting your application, you acknowledge that Jobgether will process your personal data to evaluate your candidacy and share relevant information with the hiring employer. This processing is based on legitimate interest and pre-contractual measures under applicable data protection laws (including GDPR). You may exercise your rights (access, rectification, erasure, objection) at any time.

#LI-CL1