Associate Brand Manager, HCP Marketing

Job ID: 31157112Company: Abbott LaboratoriesLocation: United States - California - AlamedaJob Type: Full timeCategory: MarketingIndustry: HealthcarePosted Date: 2026-07-24Abbott is a global healthcare leader that helps people live more fully at all stages of life. Our portfolio of life-changing technologies spans the spectrum of healthcare, with leading businesses and products in diagnostics, medical devices, nutritionals and branded generic medicines. Our 115,000 colleagues serve people in more than 160 countries.Working at AbbottAt Abbott, you can do work that matters, grow, and learn, care for yourself and your family, be your true self, and live a full life. You’ll also have access to:Career development with an international company where you can grow the career you dream of.Employees can qualify for free medical coverage in our Health Investment Plan (HIP) PPO medical plan in the next calendar year.An excellent retirement savings plan with a high employer contribution.Tuition reimbursement, the Freedom 2 Save student debt program, and FreeU education benefit - an affordable and convenient path to getting a bachelor’s degree.A company recognized as a great place to work in dozens of countries worldwide and named one of the most admired companies in the world by Fortune.A company that is recognized as one of the best big companies to work for as well as the best place to work for diversity, working mothers, female executives, and scientists.The OpportunityThis position works out of our Alameda, CA location in the Diabetes Care division where we are focused on helping people with diabetes manage their health with life-changing products that provide accurate data to drive better-informed decisions. We’re revolutionizing the way people monitor their glucose levels with our new sensing technology. As the Associate Product Manager, HCP you will be responsible for implementing and maintaining the effectiveness of HCP Marketing system.What You’ll Work OnWorking with the HCP Marketing Team, assist in achieving US Product line sales and margin by helping drive execution of sales and marketing plan, tracking actuals vs. target and other key metrics such as closes, any losses, and growth within accounts, and adjusting tactics as needed to achieve targets.Assist in developing sales tools and programs (CRM, website, printed field sales collateral, etc), training materials, and field sales and customer communications to support and deliver sales performance. Support Field efforts to participate in and conduct local channel meetings that drive customer adoption. Help develop sales educational/promotional pieces as appropriate: Initiate/manage/ implement publications/ competitive comparisons to support business strategy as appropriate.Work with a broad array or internal and external groups to assure that marketing tactics are executed. Help develop product information and key initiative presentations for use with sales force and key customers. Participate in development of HCP strategy and tactics. Collaborate with others on the development of strategic projects.Works closely with HCP Marketing team to develop, execute, and assess product marketing programs/tactics to respond to Customer and marketplace needs. Collaborate with the Sales, Sales Training & Ops, CRM & Analytics teams on creative optimization across channels.Assist in evaluation of channel efforts and/or customer investments to drive patient adoption and positive return on investment.Manage budget and timelines, ensuring all milestones are met.Required QualificationsBachelors Degree required. MBA preferred or at least three years previous marketing/sales experience.HCP Marketing experience requiredPreferred QualificationsStrong presentation and communication skills.Critical thinking and analysis of market conditions and opportunities.Apply NowLearn more about our health and wellness benefits, which provide the security to help you and your family live full lives:Follow your career aspirations to Abbott for diverse opportunities with a company that can help you build your future and live your best life. Abbott is an Equal Opportunity Employer, committed to employee diversity.Connect with us at abbott.com, on LinkedIn at , and on Facebook at .The base pay for this position is $100,000.00 – $200,000.00. In specific locations, the pay range may vary from the range posted.Skillspresentation skillschannel managementcustomer adoptioncrmkey account managementsales strategytraining material developmentsales trainingbudget managementcompetitive analysisfield salesstrategic planningproject managementfield sales collateral developmentcustomer communicationproduct marketinghcp marketingmarket analysissales performance tracking