Associate Marketing Manager

WebMD is the most recognized and trusted brand of health information and the leading provider of health information services, serving consumers, physicians, healthcare professionals, employers and health plans through our public and private online portals and WebMD the Magazine. The WebMD Health Network includes WebMD, Medscape, MedicineNet, eMedicine, RxList, theheart.org and Medscape Education. Our consumer portals and mobile health applications provide engaging, relevant and credible health and wellness information, personalized health assessment tools and access to online communities. WebMD is an Equal Opportunity/Affirmative Action employer and does not discriminate on the basis of race, ancestry, color, religion, sex, gender, age, marital status, sexual orientation, gender identity, national origin, medical condition, disability, veterans status, or any other basis protected by law. Overview The Associate Marketing Manager is a pivotal team member with a strong impact on the success of the WebMD business. Reporting into the Sr. Director of Marketing, the Manager supports strategic innovation track for WebMD and Medscape, with main functions including management of marketing analytics and reporting, insights development and experimentation & optimization. Responsibilities Marketing Analytics & Reporting Develop and maintain recurring dashboards, reports, and performance tracking for marketing campaigns and audience engagement initiatives Analyze campaign performance across channels including paid media, email, onsite promotions Monitor KPIs such as open rates, click-through rates, conversion, engagement, retention, and user activity trends Identify performance drivers, trends, and optimization opportunities Business Insights & Strategy Translate data into clear insights and recommendations for marketing stakeholders Support audience segmentation and targeting testing strategies to improve campaign effectiveness Conduct ad hoc analyses to answer business questions related to user behavior, content engagement, and conversion funnels Partner with stakeholders to define success metrics and measurement frameworks for new initiatives Experimentation & Optimization Support A/B testing and experimentation efforts across marketing campaigns and user experiences Analyze test results and communicate findings with actionable recommendations Help evaluate the impact of product or marketing changes on engagement and conversion metrics Qualifications Bachelor's degree required, preferably in Marketing or related field 1-2 years proven experience with digital marketing or brand organization; preferred content publishing experience Demonstrable experience managing social media and/or digital marketing campaigns Ability to write and communicate business and technical requirements for on-site initiatives Highly creative with experience in identifying and optimizing target audiences and devising digital campaigns that engage, inform and motivate Understanding of (and preferably experience with) A/B and multivariate testing Up-to-date with the latest trends and best practices in online marketing and measurement Ability to follow brand guidelines and brand voice; expert in creating a product/campaign narrative with a focus on online traffic generation, audience development and CRM functions Highly motivated & self-starter who bleeds initiative & can easily prioritize short & long-term projects; ability to establish new processes & workflow optimizations. Strong analytical skills and data-driven thinking Exceptional communication & presentation skills and the ability to work across multiple business units and with various stakeholders (oral, written & visual) Salary range $70,000 - $74,000 Benefits Health Insurance (medical, dental, and vision coverage) Paid Time Off (including vacation, sick leave, and flexible holiday days) 401(k) Retirement Plan with employer matching Life and Disability Insurance Employee Assistance Program (EAP) Commuter and/or Transit Benefits (if applicable) Eligibility for specific benefits may vary based on job classification, schedule, work location and length of employment. #J-18808-Ljbffr WebMD