Director, Lifecycle Marketing

Director of Lifecycle MarketingWho are we and what do we do? Edible Brands® was launched in 2022 to bring together powerful, purpose-led brands under one unified purpose: to enrich everyday life through celebration, nourishment, and wellness. Today, Edible Brands powers three bold and growing concepts across 700+ locations worldwide.Our portfolio spans Edible Arrangements®, the iconic gifting brand; Rōti®, a Mediterranean-inspired fast-casual restaurant; edibles.com™, a trusted marketplace for low-dosage THC & CBD wellness products; and BerryDirect®, our robust supply chain infrastructure. Together, these brands are fueled by The Edible Way—a set of employee-driven values that keep us committed, collaborative, adaptable, results-driven, and always ready to celebrate. Location: This position will work onsite out of our Corporate Office in Sandy Springs, GA Monday – Friday. The Big PictureAs Director of Lifecycle Marketing, you will own the vision, strategy, and performance of lifecycle marketing – including loyalty, email, SMS and app/push - across all Edible Brands.You will transform lifecycle marketing into a centralized, data-driven growth engine—driving customer retention, frequency, and lifetime value across Edible and Roti. This role requires a leader who can scale lifecycle capabilities across multiple brands while building the team, processes, and technology needed to support long-term growth.What this looks like day to day:Define and lead the enterprise lifecycle marketing strategy across email, SMS, loyalty, push, and other owned channels to drive customer growth and retention.Own the end-to-end customer lifecycle, including onboarding, engagement, retention, reactivation, and omnichannel customer experiences.Build and scale a centralized lifecycle marketing function,establishingteam structure, processes, and best practices across brands.Lead, mentor, and grow a high-performing team focused on campaign execution, automation, analytics, and optimization.Own the lifecycle marketing technology ecosystem, ensuring platforms support personalization, automation, and scalable execution.Partner with analytics and data teams to develop customer segmentation and personalized experiences powered by first-party data.Own lifecycle performance, including revenue, retention, conversion, purchase frequency, and customer lifetime value, with clear KPIs and accountability.Champion a culture of testing and optimization through experimentation, measurement, and continuous improvement.Partner cross-functionallywith Marketing, Product, Technology, Analytics, and Operations to integrate lifecycle marketing into the broader customer experience.Serve as the leaderforlifecycle marketing, shaping strategy, influencing business decisions, and communicating results to senior leadership.What You Bring:8–12+ years of experience in lifecycle, CRM, or retention marketingProven experience leading and scaling lifecycle programsand teamsExperience managing teams and building organizational capabilityStrongtrack recordof driving measurable business impactExperiencein ecommerce and/or QSRDeep understanding of marketing automation, CRM, and CDP ecosystemsExperience with lifecycle analytics, segmentation, and personalization strategiesFamiliarity with leading ESP/marketing automation platforms (e.g., Cordial,Klaviyo,Paytronix), CDPs (e.g., Segment), and personalization tools (e.g., Dynamic Yield)Experience evaluating or leading transitions between marketing technology platforms a plusExperience working with cross-channel attribution and performance measurementHow You Work:You are a strategic, outcome-oriented leader who focuses on business impactYou are highly collaborative and influence effectively across teams and levelsYou are data-driven and customer-centric in your decision makingYou are comfortable operating at both strategic and executional levelsYou are a builder—of teams, processes, and scalable marketing systemsWhat We Offer: Strong team-oriented environment, emphasizing cross-functional partnerships The stability and resources of an industry-leading company successfullyoperatingfor 25 years, with the agility and innovation of a startup, allowing you to make a significant impact and shape our future. Growth & Development – Each team member has a visible and immediate impact on the business, offering abundant opportunities for personal and professional growth as we scale in size and sophistication Healthcare plans that include health/dental/vision insurance, 401K Plan, company-paid life insurance and short-term disability, flexible spending account options and more Paid time off, including sick days & holidays to support work-life balance We are proud to be an EEO/AA employer. Applicants for employment are considered without regard to race, creed, color, religion, sex, sexual orientation, marital status, national origin, age, disability, or veteran status.