Sign up to access all features of our service.
  • Job search
  • Favorites
  • Create a CV
    New
  • Salaries
  • Subscriptions

Lead Product & Lifecycle Growth Marketer

$144k - $216.5k

Scribd

About The Role You own Product & Lifecycle Growth marketing for Everand and Fable, end to end. Everand is our audiobook and ebook subscription product; Fable is our book-tracking and discovery community. Both are built for people who love books and reading. You'll set the positioning, plan the launches, build and ship the campaigns yourself, and measure what they move. This is a senior individual contributor role built for a self‑starter who is energized by both the strategy and the build. You'll go from a launch narrative one day to building the campaign in Iterable the next, and you'll go hands‑on whenever that’s the fastest path to impact. What You’ll Do Own positioning and messaging for Everand and Fable across features, launches, and seasonal moments, tailored to each brand’s audience and stage. Lead go‑to‑market for new features and product updates, from concept through launch and adoption. Build and ship the campaigns yourself across email, push, and in‑app in Iterable, including audience segmentation and technical setup. Partner with the dedicated lifecycle team to align launch moments with the always‑on program, and own member and brand communications across those moments. Partner with Product and Brand to shape the roadmap and keep messaging consistent with each brand’s voice. Define the metrics, set targets, instrument tracking before launch, and report on impact. Test and iterate on messaging, timing, and targeting, and turn what works into a repeatable playbook. Contribute to growth across the funnel, partnering with Product and Brand. What You’ll Bring 6+ years in growth, lifecycle, or product marketing in a subscription or consumer product business, with hands‑on campaign execution. A track record of owning GTM strategy and shipping the execution yourself. Hands‑on experience building campaigns in a marketing automation platform (Iterable or similar). Strong writing skills, with the ability to own brand voice and turn it into copy that ships. Comfort self‑serving in data: you can read a query or dashboard and use it to make decisions. A founder/owner mindset, you move on a priority without waiting for a fully specified brief, and a genuine love of books and reading. Salary In the state of California, the reasonably expected salary range is between $144,000 and $216,500. In the United States, outside of California, the reasonably expected salary range is between $119,000 and $205,500. In Canada, the reasonably expected salary range is between $151,000 CAD and $192,000 CAD. Location Employees must have their primary residence in or near one of the following cities. This includes surrounding metro areas or locations within a typical commuting distance: United States Atlanta Austin Boston Dallas Denver Chicago Houston Jacksonville Los Angeles Miami New York City Phoenix Portland Sacramento Salt Lake City San Diego San Francisco Seattle Washington D.C. Canada Ottawa Toronto Vancouver Mexico Mexico City Benefits Scribd Flex (flexible work model) Comprehensive health, dental, and vision coverage Mental health support and disability coverage Generous paid time off, including vacation, sick time, holidays, winter break, volunteer time, and sabbaticals Paid parental leave and family support benefits Retirement matching and employee equity Learning and development programs and professional growth opportunities Wellness and home office stipends Complimentary access to the Scribd, Inc. suite of products Enterprise access to leading AI tools Equal Employment Opportunity Scribd, Inc. is committed to equal employment opportunity regardless of race, color, religion, national origin, gender, sexual orientation, age, marital status, veteran status, disability status, or any other characteristic protected by law. We encourage people of all backgrounds to apply, and believe that a diversity of perspectives and experiences create a foundation for the best ideas. Come join us in building something meaningful. We want our interview process to be accessible to everyone. You can inform us of any reasonable adjustments we can make to better accommodate your needs by emailing View email address on click.appcast.io at any point in the interview process. If you apply for a job with Scribd or otherwise engage with us in connection with employment (including as an employee, contractor, or other personnel), the personal information we process in that context is subject to our Employee and Applicant Privacy Policy, which is available here. #J-18808-Ljbffr

Vacancy posted 2 days ago
Similar jobs that could be interesting for youBased on the Lead Product & Lifecycle Growth Marketer in Atlanta, GA vacancy
  • $138k - $190.3k

    THE POSITION FanDuel is seeking a Lead Product Manager to drive the strategy, development, and execution of agentic AI-powered capabilities across marketing operations. In this role, you'll own the full product lifecycle of an innovative, AI-driven marketing automation... 
    Suggested
    Contract work
    Temporary work
    Local area

    Omaze

    Atlanta, GA
    2 days ago
  •  ...East or Central timezones Lead Product Manager Come join a team...  ...required to scale the carbon market - a market expected to grow from...  ..., you'll own the end-to-end lifecycle of the Catalyst product for...  ...Meaningful equity at a high growth company Open PTO policy... 
    Suggested
    Temporary work
    Local area
    Remote work
    Flexible hours

    Synthesia

    Atlanta, GA
    19 hours ago
  • $129.5k - $186.1k

     ...seeking a highly strategic and execution-oriented Lead Product Manager to drive key initiatives across UKG’s Marketing and Sales technology ecosystem. This role will...  ..., governance, segmentation, lead/contact lifecycle management, and campaign orchestration. • Partner... 
    Suggested
    Temporary work
    Local area
    Remote work

    UKG

    Atlanta, GA
    4 days ago
  • $111.5k - $185.9k

     ...About the Role We're looking for a Lead Product Manager to own the product experience for our Supply Chain stakeholders - a new and...  ...across procurement, vendor management, contract lifecycle, and operations Facilitate workshops, interviews, and process... 
    Suggested
    Contract work

    Cox Automotive

    Scottdale, GA
    3 days ago
  • $111.5k - $185.9k

     ...The Lead Product Manager is responsible for developing, managing, and...  ...important products with high growth potential, which typically involve...  ...of the product development lifecycle. Areas of Focus Product...  ...with an understanding of the market and competitive landscape.... 
    Suggested
    For contractors
    Visa sponsorship

    Cox Automotive

    Morrow, GA
    2 days ago
  •  ...Mastercard is seeking a Manager, Global Product Solutions to deepen Open Banking engagements with global banks, fintechs and digital...  ...them into tangible value, and drive revenue opportunities while ensuring quality and timely delivery across markets. #J-18808-Ljbffr... 

    MasterCard

    Atlanta, GA
    1 day ago
  • $130k - $155.8k

     ...possible. Join us and help the world’s leading organizations unlock the value of technology...  ...components and frameworks that support product lifecycles. Collaborate with Solution...  ...and skills, Seniority and performance, Market and business consideration, Internal pay... 
    Full time
    Local area

    Capgemini

    Atlanta, GA
    12 hours ago
  •  ...Growth Marketer Location: Franklin, TN (In-Person, Mon–Thu / WFH...  ...the dashboards, and in the lifecycle flows, not the person reviewing...  ...You partner with the content lead on writing, but the organic...  ..., ideally at a consumption, product led, or marketplace business... 
    Permanent employment
    Full time
    Work at office
    Remote work
    Work from home
    Relocation
    Monday to Friday
    Monday to Thursday

    Thnks

    Atlanta, GA
    7 days ago
  •  ...Job Type Full-time Description Lead Dentist | 36% Production + 4-Day Week Full Time | General Dentistry | Midtown Atlanta...  ...Leadership autonomy with the ability to influence practice growth and culture • Established patient demand supporting long... 
    Full time
    Work at office

    Purple Cow Recruiting

    Atlanta, GA
    4 days ago
  •  ...us every time you step onto the floor. Lead a dynamic retail team focused on delivering exceptional service through product knowledge and athlete engagement across...  ...recognition, and motivation throughout teammate lifecycle. Also responsible for performance... 

    DICK'S Sporting Goods

    Atlanta, GA
    19 hours ago
  •  ...concepts, and leveraging disruptive technology. Lead Analyst, IT Solutions - Sandy Springs, Atlanta,...  ...software development and implementation lifecycle including discovery, blueprinting, solution delivery, production support while managing and maintaining service... 
    Work experience placement
    Work at office
    Remote work
    Shift work

    WestRock

    Atlanta, GA
    1 day ago
  • $122.6k - $204.4k

     ...vendor selection processes and management throughout the project lifecycle. ~ Minimum 6 years of working experience designing,...  ...of an Enterprise Architecture model using commercial modeling products ~ Experience with Java SpringBoot platforms and architecture... 
    Work experience placement

    Cox Automotive

    Decatur, GA
    3 days ago
  •  ...Job Description Benefits: Bonus based on performance Competitive salary Paid time off Summary of Position The Production Coordinator is a multifaceted and key role that supports company manufacturing operations from order inception through delivery.... 
    Contract work
    Local area
    Monday to Friday
    Night shift

    BRADLEY USA, LLC

    Atlanta, GA
    4 days ago
  •  ...Job Description Job Description Production Coordinator   Position Summary The Production Coordinator is responsible for supporting the daily operations of the manufacturing facility by coordinating communication, materials, personnel, and workflow between the... 
    Work at office
    Immediate start
    Shift work

    CMC Foods

    Atlanta, GA
    19 days ago
  •  ...Job Description Job Description Are you ready to join a growth-oriented team where creativity meets innovation? At Ware Malcomb,...  ...Ware Malcomb and the programs we offer. -at-ware-malcomb/  As a Production Coordinator at Ware Malcomb, you will support the Project... 
    Full time
    For contractors
    Internship
    Work at office

    Ware Malcomb

    Atlanta, GA
    15 days ago
  •  ...Job Description Job Description CorDx is a leading biotechnology company that specializes in the development, manufacturing, and...  ...solutions. We are looking for a highly motivated and detail-oriented Production Coordinator to support the production team in delivering high-... 
    Work at office

    CorDx

    Atlanta, GA
    12 days ago
  •  ...Overview Infosys McCamish – Lead Consultant – Atlanta, GA, USA As a Lead Consultant, you...  ...to different phases of the consulting lifecycle with a focus on life insurance process consulting...  ...knowledge of life insurance and annuity products. You will work closely with actuaries,... 
    Contract work

    Infosys

    Atlanta, GA
    19 hours ago
  • $150.94k - $236.39k

     ...Bank Products and Services group provides a bank-wide product and...  ...capital demands for creating growth, providing TUCE and introducing...  ...relationships across IT, LOB, Risk, Marketing, and other working teams,...  ...go‑to‑market strategies and lead campaigns to drive product... 
    Local area
    Remote work
    Flexible hours

    UMB Bank

    Atlanta, GA
    19 hours ago
  •  ...Legal As an eDiscovery Analytics Lead for Contact Government...  ...and we encourage professional growth through various learning opportunities...  ...that incoming and outgoing productions are made pursuant to the...  ...each stage of the eDiscovery lifecycle Prior knowledge and experience... 
    Full time
    Flexible hours

    CGS Federal (Contact Government Services)

    Atlanta, GA
    1 day ago
  • $89.3k - $121.19k

     ...seeking an experienced eDiscovery Analytics Lead to provide electronic discovery...  ...request. Ensure that incoming and outgoing productions comply with applicable ESI specifications...  ...are consistently applied across the case lifecycle. Create statistical reports on... 
    Flexible hours

    Cgsfederal

    Atlanta, GA
    3 days ago
  •  ...-to-end change management implementation lifecycle on a transformation program Practical client...  ...skills to ensure ability to deliver work-products of the highest quality and overcome risk...  ...US region Reporting to OCM value stream lead on project updates/milestones and... 

    YASH Technologies

    Atlanta, GA
    3 days ago
  •  ...Overview: Production Supervisor must lead the assigned team ensuring that all associates have the proper training and tools to achieve the expectations of their respective positions. In this role, the Production Supervisor must be able to demonstrate and train others to... 
    Work experience placement

    FORCE America

    Atlanta, GA
    1 day ago
  •  ...Production Supervisor Spectra Gutter systems is seeking a Production Supervisor to join our team. The Production Supervisor is responsible...  ...needed to meet daily, weekly, and monthly production goals. Lead, coach, and develop production employees by providing training,... 
    Work at office

    Spectra Metals

    Atlanta, GA
    1 hour ago
  • $80k

     ...Job Title: Production Operations Supervisor Location: Doraville, GA (On-site) Salary: $80,000 per year Job Type: Full-time...  ...employer. Leadership Experience: 2+ years of direct experience leading, supervising, or acting as a Team Lead in a manufacturing,... 
    Full time
    Local area
    Immediate start
    Monday to Friday
    Day shift

    PrideStaff

    Atlanta, GA
    4 days ago
  • 2nd Shift Production Supervisor Needed- Atlanta, GA (Please note if you are viewing this posting on an external job board, unless specifically...  ...ensure efficient production, maintain quality standards, and lead a team to meet safety, production, and operational goals.... 
    Hourly pay
    Monday to Friday
    Afternoon shift

    CKS PACKAGING

    Atlanta, GA
    4 days ago
  •  ...Production Manager Direct and monitor activities of production personnel and manage resources employed in manufacturing of packaging solutions. Essential Job Duties & Responsibilities Lead by practicing our Company's Guiding Principles and boldly championing our... 
    Local area

    Altium Packaging

    Atlanta, GA
    4 days ago
  •  ...Production Supervisor The Production Supervisor is responsible for leading 1st shift packaging operations within a fast-paced food manufacturing environment at The Marzetti...  ...to provide opportunities that nourish the growth of each individual team member. The Marzetti... 
    Monday to Friday
    Shift work
    Rotating shift
    Day shift

    The Marzetti Company

    Atlanta, GA
    2 days ago
  •  ...Job Description Job Description Job title PRODUCTION TEAM LEAD Reports to Operations Director/Production Manager Job Description The Level 2 Production Lead is in charge of the production area's performance. The Level 2 Lead ensures that the work... 
    Hourly pay
    Work experience placement
    Flexible hours
    Shift work

    Royal Fresh Cuts

    Atlanta, GA
    28 days ago
  •  ...innovation come together to craft marketing solutions that truly make a...  ...marketing firm – we’re your growth partners, your storytellers,...  ...and detail-oriented Product Marketing Assistant to join our...  ...diverse projects and industry‑leading clients By clicking the link... 
    Work at office

    Alphabe Insight Inc

    Atlanta, GA
    1 day ago
  • The Global Partner Experience Lead is a critical, high‑visibility...  ...Solutions Consulting (Pre‑Sales), Product, and Professional Services (...  ...map the partner's complete lifecycle and enablement journey (from recruitment...  ...Enablement within a high‑growth SaaS or Enterprise Software... 
    Local area

    Appian

    Atlanta, GA
    19 hours ago

Do you want to receive more vacancies?

Subscribe and receive similar vacancies to Lead Product & Lifecycle Growth Marketer. Be the first to apply!

Related searches