Senior Digital Marketing Manager, Paid Search

Senior Digital Marketing Manager, Paid SearchTanium is seeking a strategic, data-driven Paid Search Manager to own and scale our paid search and video performance. This role will play a critical part in contributing to pipeline growth, owning global paid search and video programs across Google & Microsoft on the Digital team. You'll define strategy, manage budgets, optimize performance, build testing roadmaps, and deliver insights that shape our broader digital advertising approach. We're looking for someone who has strong analytical skills combined with creative instincts to drive brand awareness, boost conversions, and unlock revenue opportunities.Essential Job Functions:Lead end-to-end strategy and execution of global paid search and video campaigns across Google & Microsoft, including platform-specific optimizationOwn quarterly and monthly budget planning and daily pacing across paid search/videoCreate dashboards and a reporting cadence that enables transparent communication of campaign performanceEnsure rigorous and reliable measurement by implementing consistent naming conventions, tracking parameter management, and conversion event tracking setupPartner with the Web team on landing page strategy and A/B testing initiatives to improve on-page conversion rates or paid traffic and drive continuous optimizationPartner with Integrated Campaigns team to drive creative and content that will perform; ensure creative is refreshed at the right cadenceCollaborate with organic search counterpart to align paid and organic strategies, share keyword insights, and optimize holistic search performanceGet insights from product and content marketing on messaging, keyword, and competitive insights to drive stronger ad relevance, engagement, and conversionMinimum & Preferred Job Qualifications:Bachelor's degree5+ Years of B2B Digital Marketing experience5+ years of Google & Microsoft Platform experience managing Paid Search, YouTube & Demand Generation campaignsA strong bias toward action and measurable outcomes; result drivenAnalytical and process-driven approach to campaign optimizationAttention to detail and a transparent written and verbal communication styleFamiliarity with Marketo, Salesforce, and GA4 — comfortable working across the ad platform to CRM data flow to troubleshoot tracking gaps and validate conversion accuracyStays current on platform algorithm changes and emerging ad technologies (e.g., AI-driven bidding, agentic campaign tools) to keep channel strategy ahead of the curveOther:Proficiency in Google Ads and Microsoft Advertising, including Search, YouTube, and Performance Max campaign typesExperience with A/B testing methodologies and conversion rate optimization practicesWorking knowledge of marketing automation and analytics tools such as Marketo, Salesforce, and GA4Analytical and process-driven approach to campaign optimization with strong attention to detailClear and transparent written and verbal communication style suited to cross-functional collaborationTanium Competencies:Demonstrates initiative and motivationExcellent oral and written communication skillsTeam playerPerson of high ethics and integrityAbility to work in a fast-paced, changing environmentAbout Tanium:Tanium is the Autonomous IT company. Driven by AI and real-time endpoint intelligence, Tanium Autonomous IT empowers IT and security teams to make their organizations unstoppable. Many of the world's leading organizations trust Tanium's single, unified platform for endpoint management and security to innovate faster, stay resilient and move business forward with confidence, at scale. To learn how Tanium delivers Autonomous IT for unstoppable business – visit a mission. Together.At Tanium, we are stewards of a culture that emphasizes the importance of collaboration, respect, and diversity. In our pursuit of revolutionizing the way some of the largest enterprises and governments in the world solve their most difficult IT challenges, we are strengthened by our unique perspectives and by our collective actions.As a global organization with stakeholders around the world, it's imperative that the diversity of our customers and communities is reflected internally in our team members. We strive to create a diverse and inclusive environment where everyone feels they have opportunities to succeed and grow because we know that only together can we do great things.Our commitment to excellence and innovation has earned us a place on the Forbes Cloud 100 list for ten consecutive years, and we continue to be recognized worldwide as a great place to work.Each of our team members has 5 days set aside as volunteer time off (VTO) to contribute to the communities they live in and give back to the causes they care about most.What you'll get:The annual base salary range for this full-time position is $116,000 - $178,000. This range is an estimate for what Tanium will pay a new hire. The actual annual base salary offered may be adjusted based on a variety of factors, including but not limited to, location, education, skills, training, and experience.In addition to an annual base salary, team members will receive equity awards and a generous benefits package consisting of medical, dental and vision plan, family planning benefits, health savings account, flexible spending account, transportation savings account, 401(k) retirement savings plan with company match, life, accident and disability coverage, business travel accident insurance, employee assistance programs, disability insurance, and other well-being benefits.