Senior Director of Digital Marketing

Own digital acquisition and conversion performance, increasing new enrolled debt while maintaining a target MER of 6+ (our version of ROAS). Lead paid-media strategy across search, social, display, video, retargeting, and emerging platforms; direct agency execution and recommend investment reallocations based on performance. Build organic growth across traditional SEO and AI search, developing scalable content and authority-building strategies that increase qualified demand. Own websites, landing pages, and CRO through the Manager of CRO, driving structured testing across user experience, creative, messaging, offers, audiences, and conversion flows. Follow leads through contact, qualification, transfer, and enrollment, partnering with Sales and listening to calls when necessary to distinguish lead-quality issues from conversion opportunities. Advance digital lead scoring, closed-loop platform signals, performance reporting, and multi-touch attribution using qualified-lead, enrollment, enrolled-debt, and revenue outcomes. Lead internal digital-growth resources and paid media and SEO agencies while partnering across Marketing, Sales, Analytics, Technology, Creative, and Digital Experience to improve nurture and cross-channel reengagement. Follow established Legal and Compliance review processes and obtain required approvals before launching campaigns and digital experiences. Qualifications 8+ years of digital growth or performance-marketing experience, including 3+ years leading teams, agencies, and multi-million-dollar media investments. Proven success scaling paid acquisition while maintaining or improving MER, CAC, ROAS, conversion, and revenue performance. Current, hands-on expertise across Google Ads, Microsoft Advertising, Meta, and other major or emerging acquisition platforms. Experience in a lead-generation business where prospects convert through a sales organization; financial services or another regulated category is preferred. Experience across SEO and AI search, CRO, retargeting, segmentation, attribution, lead scoring, and full-funnel optimization. Strong analytical capabilities across platform, CRM, and web data, with working knowledge of tools such as GA4, Google Tag Manager, Salesforce, attribution platforms, and BI tools. A curious, resourceful builder-operator with strong creative judgment and the ability to challenge agencies, communicate business impact, and collaborate across Marketing, Sales, Analytics, Technology, Creative, Legal, and Compliance. This is a full-time, in-office position based in Plano, Texas. Travel is not required, although occasional attendance at relevant digital-marketing conferences may be supported for continued professional growth. #J-18808-Ljbffr