AI Technical/Digital Marketer

This role requires a strong blend of measurement strategy, attribution expertise, marketing technology understanding, analytics, stakeholder management, and execution ownership. Candidates should be able to operate as “technical marketers” who can drive business outcomes

1. Measurement & Attribution Expertise (Core of team’s solutioning and transforming focus)

They should have a knowledge of digital marketing technologies, acquisition measurement and some familiarity with attribution methods.

• Digital measurement frameworks (conversion tracking, funnel analysis)
• Attribution methodologies (rule-based, data-driven, MMM basics)
• Experimentation and incrementality (A/B testing, lift measurement)
• Understanding of customer acquisition journeys across channels

2. AI & Advanced Analytics

Given the transformation focus:

• Experience applying AI/ML in marketing or measurement contexts
• Familiarity with predictive modeling, segmentation, or optimization
• Ability to translate AI capabilities into practical business use cases (not just theory)
• Comfort working with data science teams and interpreting model outputs

3. Tools & Technical Skills

• Experience with Adobe Solutions: Analytics / Experience Cloud / Workfront / Attribution
• Data handling experience is a plus but not necessary (SQL, large datasets, data pipelines awareness)
• Exposure to cloud/data platforms
• Understanding of tracking infrastructure (tags, pixels, SDKs)

4. Strategic Thinking & Problem Solving

• Ability to frame ambiguous problems into structured solutions
• Connect measurement strategies to business outcomes (growth, acquisition efficiency)
• Prioritize effectively when multiple stakeholders have competing needs
• Think long-term (scalable solutions) while delivering short-term value

5. Stakeholder Management & Influence

This is critical for success:

• Strong cross-functional collaboration (marketing, product, data science, tech)
• Ability to align stakeholders and reconcile priorities
• Confidence in influencing without direct authority
• Experience working in complex, matrixed organizations

6. Communication & Storytelling

• Translate complex analytics into clear, actionable insights
• Strong executive communication (decks, narratives, recommendations)
• Ability to drive clarity from ambiguity and guide decision-making
• Structured communication planning across teams

7. Execution & Ownership

• Proven ability to take ideas from concept → design → deployment → scale
• Comfortable operating in evolving environments
• Strong ownership mindset and accountability for outcomes

8. Domain Understanding (Nice-to-Have but Valuable)

• Experience in financial services / banking / regulated industries
• Knowledge of privacy, consent, and tracking limitations (increasingly important)

Primary Objective: Define and advance next-generation measurement and attribution capabilities, translating evolving business needs into scalable, future-state solutions.

Core Mission: “Design and evolve the future of measurement.”

"Technical Marketers" not "Engineers"

Stakeholder Alignment

Priority Reconciliation

Cross-Functional Alignment

Ambiguity Navigation

Clarity Creation

Strategic Framing

Business Outcome focus

Communication Planning

Cross-Team Communication

Stakeholder Communication

<<< Knowledge of Personalization, Identity resolution, real-time data collection / tracking