Marketing Specialist

Miami, FL | Full-Time

About the Opportunity

We are seeking a motivated and organized Marketing Specialist to support the execution of customer-focused marketing campaigns and promotional initiatives. This position works directly with scheduled campaigns, helping ensure marketing materials, messaging, and customer engagement activities are carried out consistently.

The Marketing Specialist will learn the objectives and key messaging behind each campaign, communicate information to customers, support promotional activities, and provide feedback on customer response. This is a hands-on marketing role suited for someone who enjoys working with people and contributing to campaigns from launch through completion.

Role & Responsibilities

• Support the day-to-day execution of assigned marketing campaigns and promotional initiatives.
• Learn campaign objectives, key messages, featured products, and customer offers.
• Communicate campaign information directly to prospective and existing customers.
• Introduce customers to featured products or services associated with current campaigns.
• Answer questions and provide accurate information regarding campaign offerings.
• Assist with customer engagement activities designed to increase awareness and participation.
• Prepare marketing materials, informational resources, and campaign displays.
• Ensure campaign materials and messaging are presented consistently.
• Assist with promotional events and other scheduled campaign activities.
• Help maintain organized customer-facing campaign areas and materials.
• Monitor customer responses and identify frequently asked questions.
• Gather customer feedback and communicate relevant observations to the marketing team.
• Track basic campaign activity and participation as required.
• Coordinate with team members to ensure campaign materials and information remain current.
• Review new campaign information and participate in campaign briefings.
• Assist with transitioning materials and resources between different campaigns.
• Follow established campaign guidelines and company procedures.
• Support additional marketing initiatives based on current campaign needs.

Skills & Qualifications

• Strong verbal and written communication skills.
• Comfortable interacting directly with customers.
• Ability to learn campaign information and communicate it accurately.
• Strong organization and attention to detail.
• Ability to manage responsibilities across multiple marketing initiatives.
• Professional and approachable interpersonal style.
• Strong listening skills and ability to respond to customer questions.
• Comfortable working in an active, team-oriented environment.
• Ability to follow established campaign guidelines and messaging.
• Dependable and adaptable when campaign priorities change.
• Previous experience in marketing, promotions, customer service, sales, events, hospitality, or a related environment is helpful but not required.

What We Offer

• Comprehensive campaign and job-specific training.
• Collaborative and supportive team environment.
• Exposure to a variety of marketing campaigns and promotional initiatives.
• Regular team activities and company events.
• Established campaign materials, resources, and procedures.
• Variety in day-to-day campaigns, customer interactions, and responsibilities.