General Manager

General Manager – Lakewood Ranch Club Are you a high-performing leader ready to dominate in one of the fastest-growing fitness companies in the industry? At CR Fitness, we're not just opening clubs, we’re building a legacy. With 95+ locations and more on the horizon, we’re looking for General Managers who are driven by sales, team performance, and winning. This role isn’t for the average, it’s for the ambitious. Job Summary The General Manager is responsible for the overall performance of the club, including revenue growth, team development, member satisfaction, and operational excellence. This role is ideal for a sales-driven leader who thrives in a fast-paced, goal-oriented environment and is passionate about developing talent and growing business results. Key Responsibilities Drive Membership Sales: Consistently achieve and exceed revenue goals by leading from the front and coaching the team to sell with confidence and urgency. Lead, Develop & Motivate Your Team: Recruit, train, and mentor team members while creating a culture of accountability, positivity, and performance. Execute Club Operations: Oversee all aspects of daily operations to ensure a clean, safe, and high-energy environment that exceeds member expectations. Member Experience: Ensure top-tier customer service, handle escalated member concerns, and create a welcoming environment for all. Performance Reporting & KPIs: Monitor daily, weekly, and monthly performance metrics and drive improvements through action plans. Collaboration with Regional Leadership: Align with district and regional leadership on growth goals, compliance, and operational strategies. Community Outreach: Represent the brand locally by building partnerships, attending events, and driving traffic to the club. What We Look For Proven success in sales leadership and hitting aggressive performance targets. A passion for developing high-performing teams and creating a winning culture. A competitive mindset with the ability to drive results under pressure. Relentless energy, positive attitude, and a lead-by-example work ethic. Strong business acumen and ownership mentality. Clear, confident, and persuasive communication skills. Prior Fitness management experience (required). What We Offer A performance-driven compensation plan (Salary + Bonus) Earning Potential up to $140K (Avg. $90K). Medical, Dental, Vision & Life Insurance. 401K matched and PTO. $1,000 Getaway Grant (GM & PTM only). Free Crunch membership + discounted training. Continued education and advancement opportunities. A chance to be part of one of the most aggressive growth stories in fitness. Apply TODAY — and let’s win together. Crunch Fitness is an equal opportunity employer and does not discriminate against any employee or applicant for employment based on race, color, religion, national origin, age, gender, sex, ancestry, citizenship status, mental or physical disability, genetic information, sexual orientation, veteran status, or military status. #J-18808-Ljbffr Crunch Fitness CR Fitness Holdings, LLC