Director of Foodservice Sales

Job Description

The Opportunity

Feel Good Foods is entering an exciting new chapter of growth, and we're looking for an entrepreneurial, results-driven Director of Foodservice Sales to build and lead our foodservice business.

As an established and growing brand in the frozen food category, we have a significant opportunity to bring our innovative, crave-worthy, gluten-free products to foodservice operators nationwide.

We're looking for a hunter and a builder. Someone with established industry relationships, a proven ability to open doors, and the drive to turn opportunities into meaningful business. This is a hands-on role with full ownership of the foodservice channel, from strategy through execution. You'll personally develop customer relationships, secure new business, and work alongside our foodservice broker partner to accelerate growth. This position reports to the SVP of Sales.

What You'll Own

Business Development & Sales Growth

• Proactively identify, pursue, and secure new business across restaurant groups, national and regional chains, colleges and universities, hotels, hospitality, corporate dining, and other foodservice channels.
• Leverage established industry relationships to open doors, generate opportunities, and accelerate customer acquisition.
• Personally lead the sales process from prospecting and presentations through negotiations, closing, and customer launch.
• Build and manage a strong pipeline of opportunities, prioritizing accounts with meaningful revenue potential.
• Identify opportunities for menu placements, product adoption, and long-term customer growth.

Broker & Distributor Partnerships

• Lead the relationship with our foodservice broker partner, establishing clear priorities, sales objectives, and accountability for results.
• Independently develop new business while collaborating with the broker team to expand reach and drive execution.
• Build relationships with national and regional foodservice distributors to support customer acquisition, distribution, and sustained growth.

Strategy & Business Ownership

• Develop and execute the foodservice go-to-market strategy, identifying priority segments, target accounts, and growth opportunities.
• Own revenue targets, forecasting, pipeline management, pricing, and overall channel performance.
• Partner cross-functionally with Operations, Finance, Marketing, and Product Development to ensure successful launches and identify future innovation opportunities.
• Represent Feel Good Foods at customer meetings, distributor events, trade shows, and industry conferences.

What You Bring

• 5+ years of foodservice sales experience with a proven track record of new business development and revenue growth.
• Established relationships with foodservice operators, restaurant groups, hospitality organizations, contract management companies, and key industry decision-makers.
• Demonstrated success personally prospecting, opening new accounts, negotiating agreements, and closing business.
• Strong knowledge of foodservice distribution and experience working with broker partners.
• An entrepreneurial, self-motivated mindset with the ability to build a business and thrive in an emerging channel.
• Strong commercial acumen, communication, and negotiation skills.
• Experience in frozen food, CPG, or high-growth food brands preferred.
• Ability to travel as needed.

Why Feel Good Foods?

At Feel Good Foods, we're on a mission to make delicious, crave-worthy foods accessible to everyone without compromising on taste or quality.

We've built a strong foundation in retail, and foodservice represents one of our most exciting opportunities for future growth.

This is an opportunity to build something from the ground up , with the support of an established brand, an experienced leadership team, and a dedicated broker partner. You'll have the autonomy to shape the business, drive meaningful growth, and make a lasting impact on the company's future.

If you're a relationship-driven sales professional who loves winning new business and wants to build something significant, we'd love to hear from you.

Compensation: $150,000, plus bonus

Feel Good Foods is an equal opportunity employer