Admissions Counselor - New Mexico and Southwest US Region

Position Summary:
Adams State University Admissions department is seeking an Admissions Counselor responsible for outreach, recruitment, and counseling of prospective students in their assigned territory of New Mexico, Western Colorado, Arizona, and California. (The role may also require additional travel to other states in the U.S. as needed. The ideal candidate would reside in Santa Fe, NM.) Key duties include representing Adams State University at college fairs, high school visits, and other outreach activities. This role will work closely with the high schools in New Mexico and the Southwest region, as well as other schools in the broader region. The Admissions Counselor will maintain communication with prospective students and their families, review admissions applications, coordinate recruitment events, build relationships with high school counselors, and provide general advising on admissions, financial aid, and academics. Some travel (in-state and out-of-state), along with evening and weekend work is required. The Admissions Counselor is responsible for achieving recruitment and performance metrics and goals as assigned.
Key Responsibilities:

• Counsel prospective students throughout the admissions process.
  
• Conduct interviews and presentations with prospective students and their parents to identify their needs and interests, assist in overcoming objections, and create value of an Adams State education.
  
  
• Represent Adams State University at college fairs, day/night programs, student conferences, and other outreach events.
  
• Organize and conduct visits, classroom presentations, and recruitment activities at high schools in the assigned territory.
  
• Develop and maintain relationships with key stakeholders at high schools, including counselors, to assist students with the admissions, financial aid, and housing processes.
  
• Communicate with prospective students and families via phone, email, digital platforms, and written communication, employing innovative methods to connect and engage students.
  
• Advise students on degree programs, course selection, placement test interpretation, and other academic matters.
  
• Collaborate with campus departments (e.g., financial aid, academic areas, housing, and athletics) to support students throughout the admissions process.
  
• Provide financial aid counseling related to federal, state, and institutional aid, as well as private scholarships and student financial services.
  
• Coordinate and promote special events, such as counselor breakfasts/luncheons, application days, financial aid nights, student receptions, and campus visits.
  
• Assist with the planning and execution of on- and off-campus recruitment activities, including Discover Day, Grizz Bizz, group visits, New Student Orientation, and other programs.
  
• Evaluate the effectiveness of recruitment activities and report outcomes to the Assistant Director of Admissions Recruitment.
  
• Participate in campus training sessions, team meetings, and professional organizations.
  
• Help develop social media content and marketing materials for the Admissions department.
  
• Ensure compliance with NCAA rules and regulations in recruitment practices.
  
• Use Workday to track admissions application statuses and schedule appointments with Academic Advisors.
  
• Meet with prospective students prior to campus tours to answer questions and present information about the university.
  
• Perform other duties as assigned by the supervisor to ensure the success of the department
  

Qualifications:

Minimum Requirements:

• Bachelor's degree in a relevant area (i.e., business, marketing, etc.)
  
  
• One to three years previous work experience
  
• Valid driver's license with a clean driving record.
  
• Experience in setting and achieving goals.
  
• Strong oral and written communication skills.
  
• Proficiency with software applications and technology such as Workday, MS Office Suites, and Google Suites.
  
• Strong organizational skills and the ability to multitask.
  
• Experience working with diverse, non-traditional, and underserved student populations in a supportive manner.
  
• Ability to treat others with respect, civility, and courtesy and to work honestly, effectively, and collegially with employees, students, and the community. This includes the ability to use appropriate conflict management skills to effectively manage any disagreement that might arise or to bring the disagreement to management for assistance in productive resolution when the situation requires.
  
• Ability to interact respectfully and professionally with students, staff, and the community.
  
• To effectively support schools and community partners, the Admissions Counselor must reside in the assigned territory.
  
• Ability to travel in and around the assigned territory, including occasional overnight stays.
  
• Ability to work flexible hours, including evenings and weekends.
  

Preferred Qualifications:

• Initiative in developing new recruitment partnerships and opportunities.
  
• Experience working effectively both as a team member and independently.
  
• Ability to handle sensitive information with diplomacy and professionalism.
  
• Previous experience in higher education, particularly in an admissions or academic advising role.
  
• Experience in student advising.
  
• Bilingual in English/Spanish.
  

Work Environment:

• This is a remote position based out of New Mexico and candidates are expected to have a strong internet connection, quiet home office, and any other supplies required to do the job. (A laptop will be provided.)
  
  
• This position requires extensive travel around the assigned territory of New Mexico, Western Colorado, Arizona, and California. (The role may also require additional travel to other states in the U.S. as needed. The ideal candidate would reside in Santa Fe, NM.)
  
• Flexibility in work hours is required, with the possibility of early mornings, evenings, and weekends.
  

Salary and Benefits:

The salary range for this position is $35,568 - $42,700. In addition to salary, Adams State University offers a competitive benefits program including medical, dental, vision, disability insurance, flexible spending accounts, life insurance, and retirement savings plans. For detailed benefits information please visit our Human Resources Benefits Page.


How to Apply:

All interested candidates must submit application materials electronically through Adams State University's Workday application portal.

No other format of application material will be accepted.

Completed applications include the following:

• Cover letter
  
• Resume
  
• Unofficial transcripts (official transcripts will be necessary at the time of appointment)
  
• Three professional references, including phone number and email for each
  

For full consideration, applications should be received by 4/10/2026. Review of applications will begin immediately.

The position will remain open until filled. Applications received after the priority deadline may be reviewed at the discretion of the search committee.

Questions about the position may be directed to Ian Creager at View email address on click.appcast.io

Adams State University is committed to building and expanding the talent of its professional staff and actively seeks qualified applicants who bring unique perspectives, experiences, skills, and attributes that can augment the perspectives of our current faculty and staff and can contribute to serving and preparing our students to engage and thrive in their learning, leadership, and service.

We strive to create a more representative workforce that mirrors the people who study, work, and lead our institution and welcome applications from candidates from all walks of life, especially members of communities who fall within state and federally protected classes such as: women, BIPOC, LGBTQ+ individuals, veterans, and people with disabilities.

We value qualified candidates, with varied language skills, who have a record of successful experience with varied communities and student populations, and who have a deep understanding of and commitment to the unique geographical and historical characteristics of the place we are situated in and the intersecting perspectives that define our university being a low-income, first-generation, and Hispanic-serving, rural anchor university. Therefore, we seek individuals committed to intentionally supporting students and colleagues who possess these characteristics through their teaching, service, and scholarship.

The successful candidate will join a campus that is dedicated to inclusive excellence and acknowledges Adams State's purpose to foster the educational goals of its students and the well-being of the surrounding community.

Additional information about the university and the academic mission may be found at

Disclosures:

In compliance with the Immigration Control Act of 1968 candidates for positions must provide proof of eligibility to work before an offer of employment can be made final.

Adams State University is committed to providing a safe and secure environment for its students, faculty, staff and visitors, and to protecting its funds, property and other assets. Well-informed hiring decisions contribute to this effort. Therefore, Adams State University has adopted a policy on background screening for its prospective, continuing, and returning employees as well as students in certain circumstances. Offers of employment will be contingent upon the completion of an acceptable background check. The information received in response to a background check will be treated as confidential to the extent provided for by law.

Title IX of the Education Amendments of 1972 and Part 106 of the Code of Federal Regulations (CFR) prohibits discrimination on the basis of sex, including in admission and employment. Inquiries about the application of Title IX and CFR 106 to Adams State University (ASU) may be directed to ASU's Office of Equal Opportunity, Director Ana Guevara, and/or to the Assistant Secretary for Civil Rights of the Department of Education. Support resources for sexual misconduct, ASU's sexual misconduct policies, contact information for the Adams State University's Office of Equal Opportunity & Title IX, as well as a detailed procedure for filing a grievance due to discrimination on the basis of sex may be found online at These procedures also describe the University's response to reports and/or complaints of sex discrimination or sexual harassment.


Adams State University is an Equal Opportunity/Affirmative Action employer. Applications are sought from all qualified persons regardless of race, color, sex, disability, and, as covered by law, veteran status. In addition, University policies prohibit discrimination on the basis of religion, national origin, ancestry, age, sexual orientation including transgender status and gender expression, marital status, and parental status.