Product Manager, Ads (Targeting)

About the Role We are seeking a seasoned Senior Product Manager to own the vision, strategy, and execution of our Ads Targeting Platform that structures, surfaces, and activates audience and contextual signals across forecasting, media planning, and advertiser sales. This is a highly visible, high‑ownership role that requires both deep technical fluency and sharp commercial instincts. You will set the long‑term direction for how targeting signals are architected, governed, and consumed by partner teams, while driving near‑term delivery against a complex, multi‑stakeholder roadmap. You will be the connective tissue between sales, GTM, engineering, and data science; translating advertiser market demands into durable platform capabilities and ensuring our targeting infrastructure is a genuine competitive differentiator. Key Responsibilities Define and own the platform vision, establishing a clear and compelling direction for how audience signals, contextual signals, and data taxonomies power advertiser outcomes at scale. Drive roadmap and strategy, prioritizing across partner needs, technical dependencies, and business objectives, making sharp trade‑offs and building organizational alignment around an ambitious product strategy. Architect for scale, partnering with engineering and data science to make foundational decisions about signal ingestion, normalization, taxonomy design, and data storage that enable the platform to grow with the business. Elevate the advertiser sales cycle, ensuring the platform supports the full sales cycle from forecasting and media planning through campaign activation and optimization, and equipping sales teams to highlight our targeting capabilities. Lead cross‑functional alignment, operating as a senior leader across sales, ad operations, GTM, data engineering, and partner teams to resolve competing demands and champion the roadmap at the executive level. Champion signal quality and data governance, owning the standards for defining, classifying, and maintaining targeting signals and establishing governance frameworks that ensure data quality, commercial relevance, and regulatory compliance. Shape GTM strategy, working with sales and marketing leadership to package, position, and bring targeting capabilities to market, influencing how advertisers perceive and purchase our targeting products. Communicate vision at all levels, influencing without authority across a large matrixed organization and articulating a clear and inspiring product narrative to engineers, executives, and commercial partners alike. Qualifications 10+ years of Product Management experience, with significant tenure owning ad tech platforms at scale, including targeting infrastructure, signal management, or audience data platforms. Proven track record of setting product vision and delivering against it in complex, multi‑stakeholder environments with high organizational visibility. Expert‑level understanding of the advertising ecosystem, including DSP platforms, programmatic buying, audience and contextual targeting, CTV advertising, and how enterprise advertisers and agencies approach media planning and investment. Deep experience with data taxonomies, signal classification, and audience data infrastructure, with strong opinions about how targeting data should be structured to serve both technical and commercial needs. Demonstrated ability to make foundational architectural decisions in partnership with engineering and data science, with fluency in ad serving systems, SSPs, DSPs, APIs, and integration frameworks. Strong UX leadership experience, with a track record of delivering interfaces and workflows that make sophisticated data accessible and actionable for sales, media planning, and operations teams. Executive‑level communication skills and the ability to build alignment across engineering, sales, GTM, legal, and data teams in a fast‑moving environment. Familiarity with advertising data governance, privacy regulations, and the evolving global landscape of targeting compliance. Bias for impact and a track record of shipping, comfortable operating with ambiguity and driving clarity where none exists. Compensation & Benefits Compensation structure consists solely of an annual salary; no bonuses are offered. Salary versus stock options is determined each year based on market indicators and your specific qualifications. Health Plans Mental Health support 401(k) Retirement Plan with employer match Stock Option Program Disability Programs Health Savings Account and Flexible Spending Accounts Family‑forming benefits Life and Serious Injury Benefits Paid leave of absence programs (35 days annually for paid time off for full‑time hourly employees; flexible time off for salaried employees) EEO Statement We are an equal‑opportunity employer and celebrate diversity, recognizing that diversity builds stronger teams. We approach diversity and inclusion seriously and thoughtfully. We do not discriminate on the basis of race, religion, color, ancestry, national origin, caste, sex, sexual orientation, gender, gender identity or expression, age, disability, medical condition, pregnancy, genetic makeup, marital status, or military service. We strive to host a meaningful interview experience for all candidates and provide necessary accommodations during the hiring process. #J-18808-Ljbffr