Email & SMS Marketing Specialist

Salary Range: $55,000.00 To $60,000.00 Annually Email & SMS Marketing Specialist Location: Hybrid — Baltimore, MD (1–2 days/week in office) Employment Type: Full-Time Department: Marketing Reports To: Marketing Director Salary Range: $55,000–$60,000 Position Overview JEDCo Brands is a Baltimore-based apparel company specializing in artist-designed apparel and accessories across a portfolio of major licensed brands, including Jeep, Ford, RAM, Chevy, Busch Light, Coors, Budweiser, Yuengling, Realtree, and more, along with our own in-house brands. We are seeking an Email & SMS Marketing Specialist to manage the strategy, execution, and performance of our lifecycle and retention marketing programs across email and SMS channels. This role will support both direct-to-consumer (DTC) and wholesale marketing initiatives. The ideal candidate is a creative and analytical marketer who can design engaging campaigns while leveraging data to optimize performance. This individual should be detail-oriented, comfortable working in a fast-paced e-commerce environment, and experienced with platforms such as Klaviyo and Shopify . Key Responsibilities Email & SMS Campaign Management Build, schedule, test, and deploy email and SMS campaigns using Klaviyo (required); Salesforce Marketing experience is a plus. Develop and manage campaigns, automated flows, customer journeys, and triggered programs. Translate marketing goals into segmentation strategies, automation workflows, and dynamic content. Design visually engaging email assets using tools such as Photoshop, Canva, Figma, or similar platforms . Write, edit, and proofread SMS and email content to align with brand voice and maximize engagement. Organize and maintain digital assets within Klaviyo and related marketing platforms. Support Shopify-related campaign tasks, including promotional codes, landing pages, and other marketing initiatives. Lifecycle Marketing & Optimization Develop strategies to improve customer engagement, retention, and lifetime value. Identify opportunities for personalization, dynamic content, and behavioral targeting. Execute segmentation, A/B testing, multivariate testing, and triggered campaigns. Support initiatives focused on list growth, loyalty programs, and customer personalization. Quality Assurance & Best Practices Perform quality checks on all email and SMS campaigns across desktop and mobile devices before deployment. Review and maintain automated flows to ensure accuracy, functionality, and updated creative content. Maintain email deliverability, accessibility, and platform best practices. Reporting & Analytics Monitor and analyze key performance metrics, including: Open rates Click-through rates (CTR) Conversion rates Unsubscribe rates Revenue generated Provide insights and recommendations based on campaign performance data. Use analytics to improve future campaigns and marketing strategies. Cross-Functional Collaboration & Market Research Collaborate with marketing and other teams to plan email and SMS campaigns across DTC and wholesale calendars. Monitor competitor email, SMS, automation, and loyalty strategies to identify opportunities and trends. Stay current with lifecycle marketing best practices and emerging technologies. Qualifications 2+ years of experience in email marketing, SMS marketing, lifecycle marketing, retention marketing, or CRM marketing. Experience managing email campaigns in Klaviyo with measurable performance results required. Klaviyo certification is a plus. Strong design skills and experience using Photoshop or similar design tools. Experience with Shopify and e-commerce customer journeys. Apparel, retail, or lifestyle brand experience is preferred but not required. Skills & Attributes Strong analytical mindset combined with creative problem-solving skills. Highly organized with the ability to manage multiple projects and deadlines. Excellent writing, editing, and proofreading abilities. Strong attention to detail and commitment to quality. Clear and proactive communicator. Collaborative team player who thrives in a fast-paced and evolving environment. Ability to independently prioritize tasks and execute projects from start to finish. #J-18808-Ljbffr