National Account Manager

Job Description THIS IS NOT A JOB AT FORCEBRANDS National Accounts Manager We are seeking a National Accounts Manager to drive the growth of a rapidly expanding beverage brand across key national retail partners. This individual will play a critical role in launching and growing national chain accounts, developing strategic customer relationships, and executing initiatives that increase distribution, sales velocity, and long-term retail success. Responsibilities Lead the expansion and management of national chain accounts, including retailers such as Whole Foods, Sprouts, The Fresh Market, Fresh Thyme, and other key partners. Develop launch strategies, promotional calendars, and costeffective retailer programming to support successful account execution. Analyze promotional performance, trade spend, and ROI to improve profitability while driving sustainable sales growth. Secure new distribution opportunities and oversee the onboarding process for new national retail accounts. Partner with distributor partners to ensure accurate item setup, purchase order management, and timely product fulfillment. Drive SKU expansion, increased distribution, and door growth by building strong retailer relationships and presenting new product innovations. Grow existing business by securing additional SKUs, shelf placements, facings, and merchandising opportunities within current accounts. Build and maintain strong partnerships with buyers, brokers, and distributor account managers. Establish priorities and strategies for third-party merchandising partners to maximize in-store execution and sales performance. Analyze market trends, sales data, and business metrics to develop accurate forecasts aligned with production planning and growth initiatives. Provide regular updates to executive leadership on retailer performance, priorities, forecasts, and strategic initiatives. Prepare and deliver presentations outlining account strategies, goals, performance, and growth opportunities. Collaborate with the Trade Marketing team to execute account-specific marketing programs, retail activations, and point-of-sale initiatives. Manage the budget approval process and ensure responsible allocation of trade investments. Participate in recurring sales meetings to share updates, address challenges, and align on company-wide objectives. Represent the brand at industry trade shows and other key events. Qualifications 8–10 years of experience within the consumer packaged goods (CPG) industry. 2–4 years of experience working directly with buyers and brokers across at least two national chain accounts, including Whole Foods and Sprouts. Passion for building consumer brands and supporting a mission-driven organization. Excited by the opportunity to thrive in an early-stage, high-growth environment. Ability to think strategically and adapt quickly in a fast-changing business while driving sales objectives. Self-motivated with the ability to work independently, take initiative, and consistently deliver results. Comfortable navigating ambiguity and asking thoughtful questions to solve complex challenges. Strong planning, organizational, and project management capabilities. Excellent written, verbal, interpersonal, and presentation skills. Proficiency with Google Workspace and Microsoft Office. Experience using collaboration platforms such as Slack and video conferencing tools. Willingness to work flexible hours, including evenings and weekends, to support trade shows and special events. Valid driver's license, reliable transportation, current vehicle registration, and proof of insurance required.