4111: Americas Industry Marketing Lead

Title: 4111: Americas Industry Marketing LeadAbout the RoleAvanade is shaping the future of Retail and Consumer Goods—helping the world's leading brands respond to disruption, unlock growth, and create 360 value through the power of Microsoft technology and Accenture's industry expertise.As the Americas Industry Marketing Lead for Retail & Consumer Goods / Products, you will play a defining role in how Avanade shows up in market. You'll translate deep industry insight, bold innovation, and proven capability into marketing programs that drive relevance, fuel demand, and build lasting reputation across the US and Canada.This is a senior, hands-on role for an industry-oriented marketer who thrives at the intersection of strategic thinking and modern marketing execution—someone energized by change, comfortable with complexity, and passionate about the applied use of AI to elevate everything marketing does.What You'll DoIndustry & Market LeadershipLead the design and execution of integrated marketing strategies for Retail, Consumer Goods, and Products across US and Canada, supporting Avanade's Mid-Market clients.Partner with industry subject matter experts, sales, and market leadership to align marketing programs with growth priorities, pipeline needs, and client agendas.Build and activate marketing plans that strengthen Avanade's industry positioning, support deal origination, and enhance market perception.Campaigns, Content & Thought LeadershipDevelop industry-relevant content, experiences, and campaigns that demonstrate Avanade's depth, differentiation, and impact across the Retail and Consumer Goods landscape.Activate marketing programs supporting priority clients, new prospective accounts, and growth initiatives.Translate complex industry, technology, and transformation narratives into clear, compelling messaging for senior industry buyers.AI-Enabled, Insight-Led MarketingChampion AI-powered marketing—actively using and experimenting with AI tools to improve how marketing is planned, produced, and optimized.Apply AI to accelerate content creation, enhance personalization, surface insights, and improve marketing effectiveness at scale.Leverage platforms such as Accenture SynOps, LinkedIn Sales Navigator, and advanced martech to identify opportunities and make smarter, faster decisions.Insights, Analytics & PerformanceLead audience and buyer research to understand evolving Retail and Consumer Goods priorities, challenges, and purchasing behaviors.Define success metrics and measure marketing performance against agreed KPIs.Use data, analytics, and rapid experimentation to continuously refine campaigns and demonstrate clear business impact.Collaboration & Stakeholder InfluenceBuild trusted relationships with senior stakeholders across a complex, matrixed global organization.Act as a connector across industry, marketing, and sales teams—driving alignment, momentum, and shared outcomes.Operate with confidence, clarity, and credibility at the most senior levels.Who You AreYou are an industry-oriented marketing leader who brings a genuine point of view on Retail and Consumer Goods and the role marketing can play in driving relevance and growth. You lead with client-centricity, integrity, and accountability—and you're energized by innovation, change, and the applied use of AI in everyday work.You balance strategic thinking with operational rigor, and you value inclusion, collaboration, and building strong partnerships across a complex organization. You're motivated to grow your career at Accenture and help define what modern industry marketing looks like.Basic QualificationsMinimum 8 years of marketing experience in professional services or a complex B2B environment.Preferred QualificationsDemonstrated experience in Retail, Consumer Goods, or Products industry marketing strongly preferred.Proven success driving demand, pipeline, and revenue impact through integrated marketing programs.Strong full-funnel marketing expertise across events, digital, social, email, and targeted outreach.Excellent project management skills with the ability to manage multiple priorities and stakeholders.Exceptional written, verbal, and presentation skills; able to influence at senior levels.Collaborative, curious, and passionate about the future of marketing and AI.Microsoft Dynamics or comparable CRM platform experience.Marketo or equivalent email marketing/automation platform experience.Proficiency in Microsoft PowerPoint and Excel; design skills a bonus.Compensation at Accenture varies depending on a wide array of factors, which may include but are not limited to the specific office location, role, skill set, and level of experience. As required by local law, Accenture provides a reasonable range of compensation for roles that may be hired as set forth below.We anticipate this job posting will be posted until 08/21/2026.Accenture offers a market competitive suite of benefits including medical, dental, vision, life, and long-term disability coverage, a 401(k) plan, bonus opportunities, paid holidays, and paid time off. See more information on our benefits here:U.S. Employee Benefits | AccentureRole Location Annual Salary RangeCalifornia $94,400 to $224,600Cleveland $87,400 to $179,700Colorado $94,400 to $194,100District of Columbia $100,500 to $206,700Illinois $87,400 to $194,100Maine $80,400 to $165,300Maryland $94,400 to $194,100Massachusetts $94,400 to $206,700Minnesota $94,400 to $194,100New York $87,400 to $224,600New Jersey $100,500 to $224,600Virginia $87,400 to $206,700Washington $100,500 to $206,700About AccentureAccenture is a leading global professional services company that helps the world’s leading businesses, governments and other organizations build their digital core, optimize their operations, accelerate revenue growth and enhance citizen services—creating tangible value at speed and scale. We are a talent- and innovation-led company with approximately 791,000 people serving clients in more than 120 countries. Technology is at the core of change today, and we are one of the world’s leaders in helping drive that change, with strong ecosystem relationships. We combine our strength in technology and leadership in cloud, data and AI with unmatched industry experience, functional expertise and global delivery capability. Our broad range of services, solutions and assets across Strategy & Consulting, Technology, Operations, Industry X and Song, together with our culture of shared success and commitment to creating 360 value, enable us to help our clients reinvent and build trusted, lasting relationships. We measure our success by the 360 value we create for our clients, each other, our shareholders, partners and communities.Visit us at What We BelieveWe have an unwavering commitment to diversity with the aim that every one of our people has a full sense of belonging within our organization. As a business imperative, every person at Accenture has the responsibility to create and sustain an inclusive environment.Inclusion and diversity are fundamental to our culture and core values. Our rich diversity makes us more innovative and more creative, which helps us better serve our clients and our communities. Read more hereRequesting An AccommodationAccenture is committed to providing equal employment opportunities for persons with disabilities or religious observances, including reasonable accommodation when needed. If you are hired by Accenture and require accommodation to perform the essential functions of your role, you will be asked to participate in our reasonable accommodation process. Accommodations made to facilitate the recruiting process are not a guarantee of future or continued accommodations once hired.If you would like to be considered for employment opportunities with Accenture and have accommodation needs such as for a disability or religious observance, please call us toll free at View phone number on click.appcast.io or send us an email or speak with your recruiter.Equal Employment Opportunity StatementWe believe that no one should be discriminated against because of their differences. All employment decisions shall be made without regard to age, race, creed, color, religion, sex, national origin, ancestry, disability status, military veteran status, sexual orientation, gender identity or expression, genetic information, marital status, citizenship status or any other basis as protected by applicable law. Our rich diversity makes us more innovative, more competitive, and more creative, which helps us better serve our clients and our communities.For details, view a copy of the  Accenture Equal Opportunity StatementAccenture is an EEO and Affirmative Action Employer of Veterans/Individuals with Disabilities.Accenture is committed to providing veteran employment opportunities to our service men and women.Other Employment StatementsApplicants for employment in the US must have work authorization that does not now or in the future require sponsorship of a visa for employment authorization in the United States.Candidates who are currently employed by a client of Accenture or an affiliated Accenture business may not be eligible for consideration.Job candidates will not be obligated to disclose sealed or expunged records of conviction or arrest as part of the hiring process. Further, at Accenture a criminal conviction history is not an absolute bar to employment. The Company will not discharge or in any other manner discriminate against employees or applicants because they have inquired about, discussed, or disclosed their own pay or the pay of another employee or applicant. Additionally, employees who have access to the compensation information of other employees or applicants as a part of their essential job functions cannot disclose the pay of other employees or applicants to individuals who do not otherwise have access to compensation information, unless the disclosure is (a) in response to a formal complaint or charge, (b) in furtherance of an investigation, proceeding, hearing, or action, including an investigation conducted by the employer, or (c) consistent with the Company's legal duty to furnish information.California requires additional notifications for applicants and employees. If you are a California resident, live in or plan to work from Los Angeles County upon being hired for this position, please click here for additional important information.Please read Accenture’s Recruiting and Hiring Statement for more information on how we process your data during the Recruiting and Hiring process.SummaryLocation: Chicago, Accenture Tower, Corp; Milwaukee, 790 N Milwaukee St, Corp; Herndon, 2350 Corp Park Dr, ACN Security; Dallas, 5205 N OConnor Las Colinas, Corp; Columbus, 400 W. Nationwide Blvd, Corp; Kirkland, 416 6th Street South, Corp; Irvine, 300 Spectrum Center Dr, ACN Tech; Cincinnati, 4th Street, Corp; New York, One Manhattan West, Corp; Cleveland, 1400 W 10th Street, Corp; Oklahoma City, 525 NW 11th St, Corp; Austin, 323 Congress Avenue, Corp; Albany, 69 State St, Corp; Arlington, 800 N Glebe, AFS; St. Pete, 140 Fountain Pkwy, Tampa Corp; Hartford, 280 Trumbull, Corp; Pittsburgh, 1001 Liberty Ave, Corp; St. Louis, 4220 Duncan Avenue, Corp; Miami, 777 Brickell Ave, Corp; Sacramento, 1610 R Street, Corp; Raleigh, 555 Fayetteville, Corp; Minneapolis, 333 S 7th, Corp; Mountain View, 650 Castro, Corp; Scottsdale, 15279 N Scottsdale Rd, Corp; Morristown, 1 Speedwell Ave, Corp; San Francisco, 415 Mission Street, Corp; Denver, 999 18th St, Corp; Boston, 888 Boylston, Corp; Philadelphia, 2001 Market St, Corp; Des Moines, 909 Locust, Corp; Overland Park, 7300 W 110th Street, Corp; Los Angeles, 6181 W Centinela Ave, Corp; Charlotte, 1120 S Tryon St., Corp; Walnut Creek, 1255 Treat Blvd, Corp; Carmel, 11939 N Meridian St., Corp; Seattle, 1191 2nd Avenue, Corp; Houston, 1301 Fannin, Corp; Arlington, 1201 Wilson, Corp; Atlanta, 75 Fifth, Corp; Redmond, 8383 158th Avenue NE, Corp; Bentonville, 805 S Walton Blvd., Corp; Beaverton, 15220 NW Greenbrier, Corp; Nashville, 4101 Charlotte Ave., Corp; Detroit, 1240 Woodward, Corp; San Diego, 12680 High Bluff Dr, CorpType: Full time