Growth Marketing Manager

The Growth Marketing Manager develops and executes integrated, data-driven marketing strategies that drive growth for Advocate Health's Academics portfolio and National Center for Clinical Trials. This role partners with cross-functional stakeholders to translate insights into marketing plans, optimize performance across the consumer journey, and deliver measurable business outcomes. The ideal candidate brings expertise in both B2C and B2B marketing, strong analytical skills, and the ability to engage diverse audiences including consumers, physicians, researchers, faculty, and healthcare leaders.

Major Responsibilities:

Growth Marketing Strategy

• Independently develop and execute integrated growth marketing strategies informed by consumer insights, data, and business priorities

• Translate research, analytics, and market signals into actionable marketing plans that drive performance across the full consumer journey

• Define audience strategies using segmentation, personas, and journey insights to deliver relevant, data - driven campaigns

• Target key audiences by applying a strong understanding of all media channels, including digital and emerging channels, to deploy the most effective , data-drive n marketing mix

Cross Functional Leadership and Collaboration

• Lead cross functional teams and agency partners through influence, aligning stakeholders around shared goals

• Serve as a strategic marketing advisor, clearly communicating plans, performance, and insights to business and marketing partners

• Operate effectively in a matrixed environment, balancing competing priorities while maintaining accountability for results

Performance, Optimization, and Innovation

• Define goals, objectives , KPIs, and success metrics to continuously improve campaign effectiveness and ROI

• Leverage data, analytics, testing, and emerging tools (including AI and automation) to drive ongoing performance improvement

• Stay connected to evolving media platforms, consumer behavior, and industry trends to inform marketing strategy and execution

Licensure, Registration, and/or Certification Required:

• None Required.

Education Required:

• Bachelor’s Degree or relevant knowledge in Marketing, Communications or other business-related field

Experience Required:

• 7 + years of experience in marketing or other business-related field and management

Knowledge, Skills & Abilities Required:

• Experience developing marketing strategies for both B2C and B2B audiences.

• Ability to tailor marketing approaches for consumers, physicians, researchers, and other key stakeholders.

• Strong analytical mindset with proven ability to turn insights into marketing action

• Deep understanding of digital marketing, emerging media channels, and their role within an integrated strategy

• Experience leading work through influence across cross - functional teams

• Ability to synthesize complex information and communicate clearly to diverse stakeholders

• Working knowledge of CRM, performance measurement, and full funnel marketing strategy

• Excellent written and verbal communication skills

Preferred Job Requirements

Preferred Education:

• Master’s Degree preferred

Preferred Experience:

• 7+ years experience in Marketing, Communications or other business-related field

Preferred Knowledge / Skills / Abilities:

• Clinical trial experience

• Familiarity with clinical research environments and the stakeholder landscape that includes consumers, physicians, researchers, faculty, and healthcare leaders.

• Experience supporting marketing initiatives related to academic medicine, healthcare research, innovation, or clinical programs.

• Demonstrated experience developing and executing B2B and B2C marketing strategies that drive measurable business outcomes

DISCLAIMER

All responsibilities and requirements are subject to possible modification to reasonably accommodate individuals with disabilities.

This job description in no way states or implies that these are the only responsibilities to be performed by an employee occupying this job or position. Employees must follow any other job-related instructions and perform any other job-related duties requested by their leaders.