Marketing Strategist

Experience & Skills Required: Proven experience (e.g., 3+ years, 5+ years preferred) in a marketing strategy, brand planning, or digital marketing role, preferably within an agency environment. Demonstrated ability to think critically and strategically, translating complex business problems into clear, data-driven, and effective marketing plans. Solid command of both marketing and business fundamentals. Exceptional written and verbal communication skills, with a talent for crafting compelling narratives and presenting complex ideas with clarity and confidence. Strong client-facing and presentation skills, with experience building rapport and establishing credibility with senior-level stakeholders. A deep, holistic understanding of the digital marketing ecosystem, including SEO, SEM/PPC, content marketing, email automation, and social media marketing. Proficiency in analyzing marketing data and using analytics platforms (e.g., Google Analytics, Ahrefs, HubSpot) to generate insights and measure ROI. Direct experience creating essential strategy documents, such as project briefs, marketing plans, content calendars, advertising campaign strategies, social media playbooks, audit reports, and creative briefs. A highly collaborative mindset with the ability to work effectively with cross-functional teams and inspire them to execute on a unified strategic vision. Excellent problem-solving abilities and a proactive, curious mindset, always seeking to understand the root cause and find innovative solutions. Ability to adapt to evolving situations and shifting priorities, willingness to re-adjust strategic approach as needed while thinking and learning on your feet. Ability and willingness to not just do the strategy, but do the work alongside the broader agency team as well. What You'll Do: Develop comprehensive, multi-channel marketing strategies for a diverse portfolio of clients, aligning with their unique business goals and market position. Lead client discovery sessions and stakeholder interviews to deeply understand business objectives, target audiences, pain points, and success metrics. Conduct in-depth market, competitor, and audience research to uncover key insights, trends, and opportunities that will inform strategic recommendations. Craft compelling core messaging, value propositions, and brand positioning statements that resonate with target personas across all marketing channels. Author detailed marketing and campaign plans that clearly outline objectives, KPIs, recommended channels, tactical roadmaps, budget, and timelines. Translate high-level strategies into actionable and inspiring project briefs for internal creative, content, and technical teams, ensuring clarity and strategic alignment. Collaborate closely with account/project managers, and specialists (SEO, PPC, Content, Social) to guide campaigns from concept to completion. Analyze campaign performance data and marketing analytics to measure effectiveness, derive actionable insights, and drive continuous optimization of strategy and tactics. Ensure that client deliverables and written work are completed to a high degree of quality, and are free of mistakes or misalignment with project needs and plans. Prepare and present strategic recommendations, performance reports, and quarterly business reviews to clients, articulating the "why" behind the data and our approach. Work with our team leads and experts to craft estimates and "scope of work" documents for new opportunities. Stay at the forefront of marketing trends, emerging digital technologies, and consumer behavior to bring innovative and effective ideas to our clients and agency. Participate in discovery and review meetings with clients Manage editorial calendars and social/email content production Track and analyze campaign performance, using data to continuously improve. Create and deliver monthly analytics reports to report on campaign performance, providing recommendations and strategic insight on campaign health. Communicate effectively with clients, manage monthly check in meetings, and report on progress. Stay up-to-date on industry trends and suggest innovative approaches to client marketing campaigns. Contribute to project planning, timelines, and content calendars. Seek professional development opportunities, including acquiring and maintaining relevant industry certifications. Communicating and collaborating with the project management team to ensure work is completed on-scope, on-budget, and on-timeline, or that adjustments can be made as needed. Perform other functions and duties as required. Attributes for a successful candidate: Highly collaborative, respectful, and has a positive attitude Demonstrates personal ownership and accountability Ability to distill complex concepts into simple messages Ability to think and act both strategically and tactically Excellent verbal and written communication skills High levels of integrity, autonomy, and self-motivation Level of flexibility and adaptability to a fast-paced workflow Professional development is encouraged We use the tools below to collaborate: Notion | Google Workspace | Google Drive | Discord | Harvest | Dropbox | AirTable | Agorapulse | Google Data Studio | Supermetrics | Ahref | Streak You’ll Get: Compensation range is based on skills and experience. Some flexibility in range for best-fit candidates. 4 weeks paid vacation Paid holidays, Paid sick time Hybrid schedule (3 days in office, 2 days remote) Health, Vision & Dental insurance Short term disability and long term disability as a company-paid benefit 401k with up to 4% match Primary office location in Wilmington Delaware. Access to professional development tools where we encourage you to spend an hour a week learning new skills Lots of snacks Parking A close-knit, hardworking team that has fun and loves a good challenge #J-18808-Ljbffr