Director of Integrated Marketing

Director Of Integrated Marketing

Fi is looking for a Director of Integrated Marketing to help lead how we bring products and campaigns to market and connect our brand to our audience across every channel, globally. You'll sit at the intersection of product marketing, brand strategy, organic social, community, and partnerships. It's built for someone who thrives on turning strategy into flawless execution across a lot of moving parts at once.

What You'll Do:

• Own the go-to-market process end-to-end, from strategic brief through launch, for new products, features, and initiatives
• Partner with cross-channel leads (paid, lifecycle, retail, etc.) to plan and execute campaigns that hit business goals
• Build and maintain a GTM framework and cadence that keeps teams aligned on timelines, positioning, and success metrics
• Partner with Brand Creative to shape and evolve brand strategy and craft campaigns that connect strategy to communications
• Partner with Product to bring software feature announcements and hardware launches to life through integrated campaigns that drive sales, engagement, and brand love
• Oversee organic social and community, setting the strategy and standard for how Fi shows up across these owned, non-paid environments
• Guide content strategy, voice, and community engagement to build a loyal, vocal Fi audience
• Work closely with the B2B team to develop partnership concepts and go-to-market plans
• Execute partner marketing campaigns from concept through launch and measurement
• Help optimize the performance of Fi's rescue program, partnering cross-functionally to grow its reach and impact

What You'll Bring:

• 8+ years of marketing experience, including product marketing and/or integrated campaign management, with 2-3+ years in a people-leadership role
• Proven track record owning a GTM process from brief to launch, ideally for a consumer hardware, subscription, or DTC brand
• Experience managing or closely partnering with organic social and community teams
• Comfort working with B2B or partnerships teams to build and execute co-marketing campaigns
• Strong cross-functional collaborator who can align creative, brand, and channel teams around a single strategy
• Excellent written and verbal communication skills
• Data-informed decision-making, comfortable setting goals, tracking performance, and adjusting course

Why You'll Love Us:

• Time to Recharge: Enjoy flexible PTO to take the breaks you need.
• Top-Notch Health Coverage: We've got your back (and teeth and eyes) with full medical, dental, and vision insurance.
• Wellness Perks: Free access to One Medical, Kindbody, and Talkspace to keep you feeling your best.
• Dog-Friendly Office: Bring your pup to work — they're part of the team, too.
• Give Back to the Pups: Make tails wag with a $500 annual donation to a dog charity of your choice through our BarkBack Program.
• Free Fi Membership: Your furry best friend(s) get all the benefits of a Fi collar, on us!
• Love for Friends + Family: Share the Fi magic with loved ones through our gifting program.

$170,000 - $210,000 a year The anticipated base salary range for this position is $170,000–$210,000. Actual compensation will vary based on multiple factors, including skills, experience, market conditions, and role scope, which may evolve during the hiring process. As a fast-growing Series B startup, Fi evaluates compensation opportunistically to align with the right candidate. This role is also eligible for equity compensation.

Fi is an equal opportunity employer that is committed to diversity and inclusion in the workplace. We prohibit discrimination and harassment of any kind based on race, color, sex, religion, sexual orientation, national origin, disability, genetic information, pregnancy, or any other protected characteristic as outlined by federal, state, or local laws. This policy applies to all employment practices within our organization, including hiring, promotion, termination, layoff, recall, leave of absence, compensation, benefits, training, and apprenticeship. Fi makes hiring decisions based solely on qualifications, merit, and our needs at the time.