Creative Director Luxury, T Brand Studio

The mission ( of The New York Times is to seek the truth and help people understand the world. That means independent journalism is at the heart of all we do as a company. It’s why we have a world-renowned newsroom that sends journalists to report on the ground from nearly 160 countries. It’s why we focus deeply on how our readers will experience our journalism, from print to audio to a world-class digital and app destination. And it’s why our business strategy centers on making journalism so good that it’s worth paying for.

T Brand Studio is the creative center of excellence and maker studio within NYT Advertising. Inspired by the journalism and innovation of the NY Times, T Brand crafts stories that enable brands to make their mark on the world. Our skilled team of journalists, copywriters, editors, creative directors, designers, videographers, producers, program managers and developers create innovative branded advertising content and custom audio for brands that are embedded in The New York Times platform and its related media offerings.

The New York Times's T Brand Studio is looking for a Creative Director, with expertise in branded content for luxury advertisers. You are an experienced CD who is inspired by culture and the world around them. We need creative visionaries who make work that people want to find, become a part of and ultimately, share. You will become the voice of the ideas you create, lead and present work, both internally and externally.

As a CD, mastery of the NY Times platform, journalism and advertising products will be a critical component to the success of this role. All T Brand Creative Directors work cross-functionally with teams in our lifestyle brands (Cooking, Games, Wirecutter, The Athletic) and Partnerships to identify unique opportunities for advertisers.

You are an expert – deeply immersed in the world of luxury brands, spanning couture fashion, high jewelry, watches, home goods and beauty. You must be fluent in relevant trends driving the fashion industry forward and with the ability to be a respected, credible voice in client conversations. An extreme comfort is required in collaborating with clients and having a demonstrated understanding of their business and the business of competitors in the space. Well versed in conceptual thinking, you are proficient in proactively concepting creative ideas that resonate with luxury advertisers and can respond to the shifting dynamics of the luxury industry. Identifying new opportunities as well as expanding existing relationships is key, as you will play a pivotal role in expanding the luxury business in partnership with the luxury sales and strategy team.

You will work on a wide range of projects in collaboration with our sales, strategy and media teams to create brand-defining platforms and storytelling that works in video, digital and traditional mediums. You will play a key role in key top-to-top meetings, client relationship development and selling meaningful, idea-led work.

This is a senior-level, independent contributor role, not a managerial role. You will lead creative projects, but you are not a people manager and you will not have direct reports. You must bring a collaborative spirit to your work, while providing guidance, clarity and leadership. You will work alongside other T Brand CDs responsible for industry verticals.

This is a hybrid role based in our New York City headquarters, reporting to the Director of Creative. You can typically expect to come into the office 3 days per week.

Responsibilities:

• Craft creative storytelling solutions to meet luxury advertisers KPI's.

• Facilitate and lead development of the creative of the conceptual framework for all luxury projects.

• Decipher the creative brief to deliver the elevated creative concepting which meets the goals of luxury clients.

• Partner with Sales and Strategy to navigate complex client structures, and with Program Management to build scopes of work and project plans that properly set our team up for success against creative deliverables.

• Mentor design team members specifically tasked with working on luxury projects to ensure the standard for excellence is consistent with luxury advertiser expectations.

• Provide clear and objective critiques of creative work.

• Present internally and externally to clients, with proven comfort interfacing with executive level stakeholders.

• Remain current on the luxury industry demonstrating a fluency with industry trends, news, and business shifts.

• Demonstrate support and understanding of our value of journalistic independence ( and a strong commitment to our mission to seek the truth and help people understand the world.

Basic Qualifications:

• 5-7 years of direct experience in the luxury space (brand, agency, studio or publisher).

• 10+ years of relevant experience inside a branded content studio, media, advertising agency or brand in-house agency environment.

• Exceptional presentation skills – a requirement for both internal and external creative presentations.

• Exceptional craft in Design or Art. Demonstrated visual taste and aesthetics.

• Experience ideating and executing in all mediums - print, digital, video, social media.

• Demonstrated experience across a wide range of marketing channels.

• Decipher a creative brief and how it applies to strategy, objectives and creative deliverables.

• Proven track record for outstanding luxury concept ideation and award-winning creative.

• An established network of luxury creative collaborators; ability to make recommendations for vendor talent critical for credibility in the space.

• A track record of fostering teamwork that leads to repeated client business.

• An experienced relationship builder who can manage multiple opinions, and personalities to create an atmosphere of camaraderie and collaboration.

• Strategic thinker who connects the dots in unexpected ways and champions new ideas and ways of working.

Preferred Qualifications:

• Creative experience in other categories (entertainment, culture, general market, etc.)

#LI-Hybrid

REQ-019933

The annual base pay range for this role is between:

$175,000 — $195,000 USD

Additional Compensation and Benefits

For roles in the U.S., dependent on your role, you may be eligible for variable pay, such as an annual bonus and restricted stock. Benefits may include medical, dental and vision benefits, Flexible Spending Accounts (F.S.A.s), a company-matching 401(k) plan, paid vacation, paid sick days, paid parental leave, tuition reimbursement and professional development programs.

For roles outside of the U.S., information on benefits will be provided during the interview process.

Candidate Use of GenAI Tools

We’re excited to learn more about you and your experience. To keep our hiring process as fair and authentic as possible, we ask that you submit your own work and not use GenAI tools to generate substantive content during the application and interview process.

If you’re an Engineering candidate, we’ll let you know what specific GenAI tools you are permitted to use for your technical assessment.

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