Director of Marketing

Grow a Brand That Helps Grow the Future of Organic Agriculture Location: Wolcott, Vermont (Onsite preferred | Hybrid considered for the right candidate) Employment Type: Full-Time | Exempt Reports To: Chief Executive Officer (CEO) Travel: Approximately 10% (including occasional weekends and overnight travel) Compensation: $80,000–$110,000 annually, and comprehensive benefits Help Shape the Future of Organic Agriculture High Mowing Organic Seeds has been helping growers cultivate healthy food and thriving communities since 1996. What began with just 28 seed varieties has grown into one of the country’s leading suppliers of professional-quality organic seed, offering more than 750 heirloom, open-pollinated, and hybrid varieties. Located in beautiful northern Vermont, we are passionate about providing exceptional seed, supporting sustainable agriculture, and serving farmers and gardeners across the country. We’re looking for an experienced marketing leader who is excited to help tell our story, grow our brand, and lead the next chapter of our marketing strategy. If you’re energized by combining strategic thinking with hands‑on leadership, enjoy building high performing teams, and want your work to make a meaningful impact, we’d love to meet you. Why You’ll Love Working at High Mowing Organic Seeds At High Mowing, marketing is more than promoting products—it’s about supporting healthier farms, stronger communities, and sustainable food systems. Here you’ll have the opportunity to: Report directly to the CEO and help shape company strategy. Lead marketing for an established national organic brand. Build and execute innovative marketing initiatives. Work with a collaborative leadership team that values new ideas. Make a measurable impact on company growth. Enjoy the quality of life that Vermont offers while working alongside people passionate about agriculture and the environment. Join a mission‑driven company where your work matters. Your Impact As Director of Marketing, you’ll provide strategic leadership for all aspects of marketing while helping execute initiatives that strengthen our brand, engage customers, and drive business growth. This position is ideal for someone who enjoys both developing long‑term strategy and rolling up their sleeves to help bring great ideas to life. You’ll oversee our marketing efforts across digital channels, print, events, public relations, email marketing, content creation, advertising, and customer engagement. What Success Looks Like Within Your First 90 Days Build strong relationships across departments. Learn our customers, products, brand, and market. Evaluate current marketing initiatives and technology. Develop a strategic marketing roadmap with measurable priorities. Identify immediate opportunities to improve marketing performance. Within Your First Year Strengthen brand awareness across key markets. Increase qualified website traffic and customer engagement. Improve marketing ROI through data‑driven decision making. Expand digital marketing and customer acquisition efforts. Lead, mentor and develop the marketing team. What You’ll Do Marketing Leadership Develop and execute a comprehensive, multi‑channel marketing strategy aligned with company objectives. Lead annual marketing planning, budgeting, forecasting, and performance measurement. Partner closely with executive leadership to support long‑term business growth. Identify emerging trends, technologies, and market opportunities. Brand Strategy Strengthen and protect the High Mowing brand across every customer touchpoint. Ensure consistent messaging, visual identity, and customer experience. Guide product positioning and promotional campaigns. Digital Marketing Email marketing Paid search Paid social advertising Social media marketing SEO Website content Content marketing Marketing automation Campaign Management Plan, launch, monitor, and optimize marketing campaigns. Analyze campaign performance and recommend improvements using data and analytics. Manage testing strategies and performance reporting. Team Leadership Lead, mentor, and develop the marketing team. Foster collaboration, creativity, accountability, and continuous improvement. Prioritize projects and allocate resources effectively. Communications & Public Relations Develop strategy for the following channels: retail and wholesale catalogs, newsletters, press releases, customer communications, and promotional materials. Build relationships with media outlets, influencers, and industry partners. Represent High Mowing at industry events and trade shows. Customer Engagement Grow email subscriber lists and retention rates. Build and guide strategy for social media communities and affiliate marketing across multiple platforms. Cross-Functional Collaboration Partner with Sales, Customer Service, Operations, Product Development, and Executive Leadership to support company initiatives and business objectives. Marketing Technology Required Experience in the following: Adobe Creative Cloud (InDesign, Photoshop, Illustrator) CRM/marketing automation platforms Google Analytics Google Ads Meta Ads Manager Content Management Systems (CMS), especially WordPress Email Marketing Platforms (Mailchimp) SEO and Keyword Research Tools Microsoft Office Suite What You Bring Required Qualifications Five or more years of progressive marketing leadership experience. Experience developing and executing marketing strategy. Experience leading and mentoring marketing or creative teams. Strong understanding of branding, customer acquisition, and digital marketing. Experience managing marketing budgets. Excellent written, verbal, editing, and presentation skills. Strong analytical and project management skills. Ability to prioritize multiple projects in a fast‑paced environment. Ability to build productive relationships across all levels of an organization. Preferred Qualifications Bachelor’s degree in Marketing, Communications, Business, or related field (or equivalent professional experience). Experience with paid social and search advertising. Experience with marketing automation platforms. HTML or website content management experience. Public relations or media relations experience. Familiarity with organic agriculture, horticulture, or seed production. Experience using Acumatica ERP/CRM is a plus. Compensation & Benefits Compensation $80,000 – $110,000 annual base salary Salary determined by experience, skills, and qualifications Benefits Medical, Dental, and Vision Insurance Life Insurance Short‑Term and Long‑Term Disability Insurance Employee Assistance Program (EAP) Flexible Spending Account (FSA) Paid Holidays Combined Time Off (CTO) Flexible Scheduling Employee Discount Vermont Saves Roth IRA Program (no employer match) Please note that relocation assistance is not available for this position. Work Location This position is based in Wolcott, Vermont. We prefer an onsite leader who enjoys collaborating closely with our team, though a hybrid schedule may be considered for an exceptional candidate. Travel of approximately 10% is expected to attend industry events, conferences, trade shows, customer visits, and company meetings. Accessibility & Accommodations High Mowing Seeds is committed to creating an accessible hiring process for every applicant. Reasonable accommodations are available throughout the recruitment and interview process. If you require an accommodation, please contact View email address on click.appcast.io so we can work with you to meet your needs. Equal Opportunity Employer HIGH MOWING ORGANIC SEEDS is proud to be an Equal Opportunity Employer. We celebrate diversity and are committed to creating an inclusive workplace where every employee is valued and respected. Qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, age, disability, protected veteran status, or any other status protected by applicable law. #J-18808-Ljbffr