Lifecycle Marketing Manager

Job Description

Job Description

Who Are We

Sands Investment Group is a full service commercial real estate advisory firm that helps private investors and institutions across the U.S. discover, buy, and sell investment properties. Founded in 2009, the firm specializes in acquisition, disposition, leasing, capital markets, and advisory services that support owner-operators as they scale. With 10 offices nationwide and a network of more than 130 brokers, SIG pairs a client-first approach with a connected, coast-to-coast platform. To date, the firm has closed more than 5,800 transactions totaling $11.2 billion in sales across 48 states. SIG is known for its deep market expertise, collaborative culture, and commitment to developing the next generation of commercial real estate leaders.

The Opportunity

SIG is looking for a Digital Marketing Manager to lead day-to-day (and eventually own) our owned-channel ecosystem, with a focus on our email program. You'll report to the VP of Marketing and work alongside the team at our Charleston, SC headquarters.

This is a role for someone who thinks in systems, executes with precision, and wants to leave a real mark. You'll help design the architecture that turns audience signals into timely, relevant communications. You'll push our brand forward across every channel you touch and work hand-in-hand with a dynamic sales organization. If you love the craft of digital marketing, want real ownership over a high-visibility function, and are energized by building, this is your role.

What You'll Do

Elevate Our Email Program

• Lead day-to-day strategy, execution, and optimization of our email communications
• Refresh and maintain lifecycle marketing journeys like the Welcome Series, New Property Announcements, VIP Nurture, Lead Warming sequences, Re-engagement flows, and more
• Implement CRM-triggered automations that respond to real-time client and prospect behavior, ensuring no warm contact slips through without a meaningful follow-up
• Manage list health, segmentation logic and preference center
• Manage the email platform and vendor relationships
• Grow our email list and convert highly engaged email subscribers into Signature Group members — our VIP client portal

Launch & Scale New Channels

• Test exploratory channels and find new ways for us to connect with our clients, like testing SMS or piloting a WhatsApp channel
• Evaluate emerging channels and bring well-reasoned recommendations for what to test next

Measure and Optimize Everything

• Track and communicate performance across email and exploratory (SMS, Whatsapp channels)
• Run structured A/B tests across subject lines, send times, creative, and landing pages; bring the data to back your decisions
• Lead day-to-day execution of domain health programs

Desired Qualifications

• 3+ years in lifecycle marketing, CRM, email, and/or digital marketing
• Hands-on experience with email platforms and marketing automation (ActiveCampaign, HubSpot, Klaviyo, Salesforce Marketing Cloud, or similar)
• Understanding of and/or experience with sales CRMs (bonus if you can translate client behavior data into smart and timely marketing!)
• Strong writer — subject lines that get opened, copy that converts, briefs a designer can execute
• AI-curious and intentional — you use AI tools to improve outcomes, not replace your creativity or critical thinking

Bonus Points

• Background in commercial real estate, financial services, B2B, or HNW/luxury marketing – Familiarity with Salesforce
• Experience managing or growing a loyalty or membership platform

Who Are You

• Detail-oriented and dependable — you take pride learning the gritty details, mastery of a subject, and getting it right
• A builder mindset, you're energized by setting something up from scratch, not just maintaining what exists
• Client-first, You protect the interests of our clients – starting with our own advisors
• Curious about what motivates commercial real estate investors and professionals, and how communications can move them
• Ready to grow — this role has a real runway, and we're looking for someone who has an appetite for learning.

Our Culture

We're a mission-driven team that believes in doing great work for good people. We operate by a 'win-win or no deal' philosophy, and we look for teammates who bring that same spirit. The right fit will reflect our values — the 5Cs — in how they show up, think, and work:

• Culture: You understand that brand-building is a relationship, not a transaction. You put people first — brokers, clients, and communities alike.
• Coachability: You take feedback seriously, act on it quickly, and show up prepared. You're motivated by growth, open to new ideas, and take pride in continuous improvement.
• Consistency: You deliver day in, day out. You're steady, reliable, and bring a sense of urgency to deadlines.
• Communication: You communicate clearly and proactively — including the uncomfortable conversations, handled with honesty and respect.
• Collaboration: You work across teams, share ideas freely, and always do what's best for the client.

We encourage you to apply even if you don't meet every qualification listed. We're committed to building a diverse team and believe that skills can be developed in many different ways.

What We Offer

• Competitive base salary, commensurate with experience
• Annual performance bonus
• 11 paid company holidays plus PTO
• Monthly health & wellness stipend
• Remote Wednesdays — protected time for deep focus
• Quarterly community service through SIGives
• HQ in Charleston, South Carolina — one of the most livable (and beautiful!) cities in the country