Senior Business Systems Analyst

Job Description The Senior Business Systems Analyst will contribute to, produce and manage client deliverables relative to our multi-channel marketing engagements, serving as a liaison between client staff and internal Epsilon technical delivery teams. The Sr. Business Systems Analyst will work to understand the business needs and translate those into workable solutions, ensuring accurate and timely delivery and participating in all phases of the systems development life cycle. Responsibilities Act as a subject matter expert (SME) in multiple business systems analysis disciplines (marketing, reporting, operations, data, interactive, QA or digital) Support and coordinate the marketing campaign, reporting and database processes and associated tasks such as requirements gathering, documentation, data analysis and research Support and coordinate System Integration Testing (SIT), User Acceptance Testing, and associated activities such as test plans, test cases and test execution Analyzes complex business problems to be solved with automated systems Support and coordinate Change Management initiatives Support and coordinate Issue Management events from identification through resolution Manage and prioritize project work streams with input from the client and internal client services teams. Able to prioritize work and shift priorities as needed to meet aggressive deadlines and milestones. Manage and maintain all project documentation. Able to assess a situation, receive input from stakeholders, and select a course of action Able to clearly communicate and articulate, both written and verbally, detailed specifications (e.g., project requirements, requested changes, and testing results) Is effective working with local, remote and global team members. Able to assemble, analyze and evaluate data and be able to make appropriate and well-reasoned recommendations and decisions to support the business, its marketing objectives, and internal project teams Able to create and update specs/documents, and assess completeness of requirements information received Able to properly interpret customer marketing needs, and translate into understandable written requirements, process diagrams and detailed functional specifications Able to demonstrate a strong technical platitude, and understand both business and technical language and ideas Schedule and lead team meetings and send follow-up notes with action items accordingly Monitor overall project progress and delivery quality Strong project management skills Excellent organizational and interpersonal skills Excellent drive, initiative and sense of personal accountability Able to mentor and train less experienced peers Strong written and verbal communication skills required Qualifications Technical Knowledge 5+ years of related experience Solid understanding of Relational Database Management Systems Solid understanding of web technologies Strong in SQL and able to navigate a client database solution to support data analysis and testing Working knowledge of campaign management/execution tools (IBM Campaign, Adobe Campaign, etc.) is a plus Working knowledge of marketing concepts and end-to-end marketing execution Experience with, and understanding of, all phases of the SDLC Proficient in the use of Microsoft Word, Excel, PowerPoint, Teams, and Copilot Familiarity with AI and generative AI tools (e.g., Copilot, ChatGPT, or similar) and their practical application in requirements gathering, analysis, documentation, and process improvement Relevant experience may include some or all of the following: Has performed basic BSA tasks within the SDLC process. Has supported Change Management and Issue Management. Has experience consulting with external client contacts. Has experience working in a service organization. Has contributed to or authored client deliverables. Has maintained project/account documentation. Has experience creating and executing test cases. Has created operational, campaign or business reports. Has worked with technical staff to design and implement technical solutions. Experience working with scrum teams in an agile environment preferred. Additional Information The Power of One starts with our people! To do powerful things, we offer powerful resources. Our best-in-class wellness and benefits offerings include: Paid Family Care for parents and caregivers for 12 weeks or more Monetary assistance and support for Adoption, Surrogacy and Fertility Monetary assistance and support for pet adoption Employee Assistance Programs and Health/Wellness/Comfort reimbursements to help you invest in your future and work/life balance Tuition Assistance Paid time off that includes Flexible Time off Vacation, Annual Sick Days, Volunteer Days, Holiday and Identity days, and more Matching Gifts programs Flexible working arrangements 'Work Your World' Program encouraging employees to work from anywhere Publicis Groupe has an office for up to 6 weeks a year (based upon eligibility) Business Resource Groups that support multiple affinities and alliances The benefits offerings listed are available to eligible U.S. Based employees, are reviewed on an annual basis, and are governed by the terms of the applicable plan documents. We also offer medical and voluntary benefits to our freelancers and temporary employees. Voluntary benefit options include supplemental medical insurance, transportation, and parking benefits, legal benefits, pet insurance, and auto and home insurance. You must be actively employed for 90 consecutive calendar days in order to be eligible for Publicis medical and voluntary benefits. You will also be eligible to participate in the Publicis 401(k) Plan after you complete 1,000 work hours in a consecutive 12-month period. Publicis Digital Experience is an Equal Opportunity Employer. Our employment decisions are made without regard to actual or perceived race, color, ethnicity, religion, creed, sex, sexual orientation, gender, gender identity, gender expression, pregnancy, childbirth and related medical conditions, national origin, ancestry, citizenship status, age, disability, medical condition as defined by applicable state law, genetic information, marital status, military service and veteran status, or any other characteristic protected by applicable federal, state or local laws and ordinances. If you require accommodation or assistance with the application or onboarding process specifically, please contact View email address on click.appcast.io. All your information will be kept confidential according to EEO guidelines. Compensation Range: $88,540 - $127,155 annually. This is the pay range the Company believes it will pay for this position at the time of this posting. Consistent with applicable law, compensation will be determined based on the skills, qualifications, and experience of the applicant along with the requirements of the position, and the Company reserves the right to modify this pay range at any time. Temporary roles may be eligible to participate in our freelancer/temporary employee medical plan through a third-party benefits administration system once certain criteria have been met. Temporary roles may also qualify for participation in our 401(k) plan after eligibility criteria have been met. For regular roles, the Company will offer medical coverage, dental, vision, disability, 401k, and paid time off. The Company anticipates the application deadline for this job posting will be 6/1/2026. #J-18808-Ljbffr