Product Manager, Marketing Technology
Virtual Vocations Inc
Owning the strategy, roadmap, and execution of the marketing technology ecosystem, the full-time Product Manager, Marketing Technology will manage the Customer Data Platform (CDP), engagement platform, and AI-driven personalization initiatives while collaborating closely with cross-functional teams in a hybrid work environment. Key responsibilities: Define and execute a multi-quarter product roadmap across the MarTech stack Maintain the master customer data dictionary and oversee identity resolution strategies Translate marketing and business strategies into actionable platform capabilities for audience activation and personalization Required qualifications: 3-5 years of product management experience focused on marketing technology or customer data platforms Hands-on knowledge of CDP platforms and experience with engagement or lifecycle marketing platforms Deep understanding of customer data concepts, including identity resolution and audience segmentation Strong grasp of API integrations and data pipelines, with the ability to collaborate with engineering teams Proven track record of delivering complex, cross-functional platform products in an agile environment
Vacancy posted 3 days ago
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