Senior GTM — North America

Location: Seattle, WA | Remote initially, with potential relocation to Seattle by year-end

Employment Type: Full-time

About the Role

We are seeking a senior Go-to-Market (GTM) leader to drive growth and commercialization across the North American market.

This is a hands-on leadership role for an experienced professional from the consumer electronics, smart hardware, robotics, or connected-device industry , with proven experience bringing products to market in the U.S. and managing the full commercial lifecycle.

Key Responsibilities

• Lead North America GTM strategy, from product launch and market entry through growth, optimization, and end-of-life/phase-out .
• Develop market positioning, pricing, channel strategy, launch plans, and commercial priorities.
• Partner closely with Product, Sales, Marketing, Operations, and global headquarters to translate global products into successful U.S. market strategies.
• Drive product launches and go-to-market execution across retail, e-commerce, distribution, and other relevant channels.
• Analyze market trends, consumer insights, competitive landscape, and business performance to identify growth opportunities.
• Own key GTM KPIs and continuously optimize channel, product, and commercial performance.
• Provide strategic leadership while remaining highly hands-on in execution.

Qualifications

• 8+ years of relevant experience , with significant GTM / commercialization experience in the U.S.
• Strong background in consumer electronics, smart hardware, robotics, IoT, or related technology products .
• Proven track record of managing the full U.S. product lifecycle , including market launch, scaling, optimization, and product phase-out/retirement.
• Experience working across multiple channels, such as retail, e-commerce, distributors, and strategic partners .
• Strong commercial, analytical, and cross-functional leadership skills.
• Experience working with global teams and headquarters across different markets and time zones.
• Excellent English communication and presentation skills.
• Willingness to travel as needed.

Location & Work Authorization

• The role can initially be performed remotely within the U.S.
• The position is expected to be Seattle-based by the end of the year .
• Candidates must be authorized to work in the United States without current or future employer sponsorship .
• Relocation to Seattle will be supported as applicable.