Senior Manager, Brand and Reputation Insights

Overview Additional Location(s): US-MN-Arden Hills Diversity - Innovation - Caring - Global Collaboration - Winning Spirit - High Performance At Boston Scientific, we offer opportunities to work with diverse, high-performing teams on important health industry challenges. You’ll have access to tools, information and training to advance your skills and career, with support for your ambitions. About the role This role leads the development of a unified approach to measuring corporate brand and reputation across paid, earned, shared, and owned (PESO) channels. The Manager will define KPI frameworks, integrate cross-channel data, and translate insights to enable holistic evaluation of brand and reputation performance. It is a hands-on, builder role in a matrixed environment, partnering with Marketing, Social, and Communications teams. This position works closely with the Senior Manager, Corporate Brand Marketing, who sets brand strategy, while this role focuses on measurement, insight generation, and performance visibility. It will support the development of brand and reputation research briefs, guide external research vendors, and integrate brand health findings with performance data to identify trends, inform decision-making and provide visibility into brand outcomes. Work Mode Hybrid work model; employees are expected to be in the local office at least three days per week. Relocation Relocation assistance is not available for this position at this time. Visa Sponsorship Boston Scientific will not offer sponsorship or assume sponsorship of an employment visa for this position at this time. Your responsibilities Define and evolve a unified brand and reputation measurement framework across PESO channels. Establish and maintain a KPI hierarchy aligned to enterprise brand objectives, including awareness, trust, and reputation drivers. Design and implement a practical, scalable approach to aggregating and integrating cross-channel data. Partner with channel owners to standardize data inputs, definitions, and reporting cadence. Build and maintain a dashboard or reporting system to provide visibility into brand performance. Synthesize insights across Marketing, Social, and Communications to identify trends, amplification effects, and brand outcomes. Oversee brand health and reputation research, including defining objectives, guiding vendors, and integrating findings with performance data. Translate complex data into clear, executive-ready narratives and provide measurement guidance during campaign planning. Required qualifications Bachelor's degree or equivalent A minimum of 8 years of experience in brand measurement or communications analytics, media monitoring, marketing, web analytics Familiarity with the PESO model Proven experience building KPI frameworks and measurement strategies Experience with brand health tracking or reputation research Demonstrated ability to integrate and synthesize multiple data sources into actionable insights Hands-on experience with reporting and modern data stack tools (e.g., Tableau, DBT, Snowflake, Airflow) and SQL Ability to work cross-functionally and communicate complex data concepts to non-technical stakeholders Preferred qualifications Strong data storytelling skills Experience working effectively in a matrixed environment Experience in healthcare or other regulated industries Experience in market research or consulting Requisition ID: 626832 Compensation Minimum Salary: 131700 USD Maximum Salary: 250200 USD The anticipated compensation and benefits offered by Boston Scientific vary based on location and other factors. Compensation is commensurate with experience and qualifications. For non-exempt (hourly), non-sales roles, compensation may include overtime and shift differential and an annual bonus target (subject to plan eligibility). For exempt, non-sales roles, compensation may include a bonus target and long-term incentives (subject to plan eligibility). For MA positions: It is unlawful to require or administer a lie detector test for employment. Violators are subject to penalties. Company information Boston Scientific transforms lives through innovative medical technologies that improve health worldwide. Learn more at and follow us on LinkedIn. Boston Scientific is an equal opportunity employer. Recruitment, hiring, assignment, promotion, compensation, and all personnel decisions are made without regard to race, religion, color, national origin, citizenship, sex, sexual orientation, gender identity, gender expression, veteran status, age, disability, genetic information, or any other protected class. #J-18808-Ljbffr