Digital Marketing Specialist

Salary Range: $60,000.00 To $80,000.00 Annually Digital Marketing Specialist – E-Commerce, Design & Campaigns Marketing Department | Inventive-Group | Mountain Home, Idaho Position Summary Inventive-Group is looking for a highly organized, creative, and hands‑on Digital Marketing Specialist to help support and grow our Made in America manufacturing brands. This role is ideal for someone who enjoys creating strong visual content, building digital campaigns, managing multiple marketing channels, and turning product stories into measurable sales results. The right person will have graphic design experience and a working knowledge of email marketing, SMS marketing, social media, Google Ads, Google Merchant Center/Google Shopping, WordPress, Shopify, and e‑commerce marketing. Experience with Amazon or other marketplace platforms is strongly preferred. This role will work within the Marketing department across multiple brands, multiple product categories, and multiple projects at the same time. We need someone who can move quickly, stay organized, communicate clearly, and enjoy working in a fast‑paced, collaborative environment where marketing directly supports sales, product launches, brand growth, and customer education. Our Brands In The Ditch® Towing Products What You Will Do Support digital marketing campaigns across email, SMS, social media, paid ads, e‑commerce, Amazon, and brand websites. Design digital and print marketing assets including email graphics, social media posts, web banners, product graphics, campaign visuals, ads, sales materials, and promotional pieces. Build, schedule, test, and monitor email campaigns across multiple brands. Assist with SMS marketing campaigns, including campaign setup, segmentation, messaging, and performance tracking. Create and schedule social media content for Facebook, Instagram, YouTube, LinkedIn, and other relevant platforms. Support paid digital advertising efforts, including Google Ads, Google Shopping, product feeds, Meta ads, and campaign performance reporting. Help manage product listings, creative assets, content, and promotional updates for Shopify, WordPress/WooCommerce, Amazon, and other e‑commerce channels. Work with the Marketing team to keep product pages, landing pages, campaign pages, blogs, and online listings accurate and up to date. Assist with SEO‑focused content updates, product descriptions, image optimization, keyword‑friendly copy, and basic website content improvements. Track campaign performance and help report on key metrics such as traffic, engagement, email opens/clicks, conversions, ad performance, and e‑commerce sales activity. Collaborate with Sales, Engineering, Product, and Operations to gather accurate product information and turn it into clear, customer‑friendly marketing. Help maintain brand consistency across multiple companies, websites, campaigns, and sales channels. Required Qualifications 3+ years of digital marketing experience, preferably in e‑commerce, product marketing, manufacturing, outdoor, automotive, towing, powersports, industrial, or related industries. Graphic design experience with a strong eye for layout, typography, branding, and visual communication. Experience using Adobe Creative Cloud, Canva, Figma, or similar design tools. Experience building and managing email marketing campaigns. Experience creating and scheduling social media content for business accounts. Working knowledge of Google Ads, Google Analytics, Google Merchant Center, Google Shopping, or similar digital advertising tools. Experience working in WordPress and Shopify, including updating pages, products, images, blogs, landing pages, and campaign content. Basic understanding of e‑commerce platforms, product listings, product data, online merchandising, and conversion‑focused content. Strong writing and editing skills with the ability to create clear product‑focused marketing copy. Highly organized and able to manage multiple brands, deadlines, campaigns, and priorities at the same time. Detail‑oriented and comfortable checking product information, pricing, links, creative assets, and campaign details before launch. Comfortable learning new software, marketing tools, e‑commerce platforms, and internal systems. Self‑motivated team player who can work independently while staying aligned with the larger Marketing team. Preferred Qualifications Experience with Amazon Seller Central, Amazon Ads, Amazon product listings, A+ Content, or marketplace content management. Experience with SMS marketing platforms and customer segmentation. Strong experience with Shopify, WooCommerce, WordPress, or other website/e‑commerce CMS platforms. Experience with Meta Business Suite, YouTube Studio, LinkedIn, Mailchimp, Klaviyo, Constant Contact, or similar tools. Experience with paid social advertising, retargeting campaigns, display ads, or performance marketing. Experience managing product feeds, product listings, digital catalogs, or online product content. Basic photography, video, or short‑form content creation experience. Understanding of SEO, keyword research, product page optimization, and campaign landing pages. Experience using AI tools to assist with content drafts, campaign ideas, reporting summaries, image support, workflow organization, or marketing research. Experience working with multiple brands or product lines at the same time. The Person Who Will Thrive Here Enjoys both creative work and performance‑driven marketing. Can switch between designing a graphic, writing an email, checking an ad campaign, updating a product listing, and preparing social content without losing focus. Likes working close to real products, real sales goals, and real business needs. Is comfortable in a fast‑paced environment where priorities can shift and timelines matter. Asks good questions, double‑checks details, and takes ownership of getting work completed correctly. Brings ideas to the table but also understands the importance of brand standards, accuracy, and execution. Wants to grow with a company that is building products, brands, systems, and marketing processes in‑house. Physical Requirements Constant operation of a computer and standard office equipment. Occasional standing and walking in office, showroom, and manufacturing environments. Must be able to occasionally carry objects weighing up to 20 pounds. Benefits & Culture Competitive pay depending on experience. Paid time off and paid holidays. 401(k) plan with company match. Free access to state‑of‑the‑art employee fitness center. Opportunities to learn, contribute, advance, and make a visible impact across multiple growing brands. World‑class manufacturing and administrative facility built to support an amazing, fun, and safe team environment. Potential to work remotely on occasion. A hybrid schedule may be possible, but the ideal candidate will live in Boise, Meridian, Eagle, Mountain Home, or close enough for regular commuting. #J-18808-Ljbffr Evolving Solution Services