Marketing Operations Manager

Marketing Operations Manager

From Fivetran's founding until now, our mission has remained the same: to make access to data as simple and reliable as electricity. With Fivetran, customer data arrives in their warehouses, canonical and ready to query, with no engineering or maintenance required. We're proud that more organizations continue to leverage our technology every day to become truly data-driven.

Fivetran and dbt Labs are bringing together two industry-leading companies with a shared mission: helping organizations unlock the full value of their data. Together, we're delivering the data infrastructure layer that helps organizations move, transform, and trust their data — from the moment data moves, through every transformation, to the context teams and AI systems rely on.

Fivetran helps organizations automate data movement across the systems, clouds, engines, and tools they rely on. dbt Labs pioneered analytics engineering, helping teams transform data into reliable, governed insights. Together, we support thousands of organizations as they build a trusted foundation for analytics, AI, and better business decisions.

As we bring our teams and technology together, we're building on the strengths of both companies while continuing to deliver the products and experiences our customers know and trust. It's an exciting time to join us: we're creating a company with the scale, talent, and technology to help more organizations put their data to work with greater speed, confidence, and impact. During this transition period, you may see references to both Fivetran and dbt Labs throughout our recruiting process as we integrate our teams, systems, and career sites.

We're looking for a Marketing Operations Manager on our Marketing Operations team to own lead management and revenue handoff — the routing logic and BDR tooling workflows leads and contacts move through, and the rules that determine how and when marketing hands them to sales.

This role owns the scoring and routing logic that runs on our core marketing and sales platforms, plus a set of adjacent lifecycle processes — MQL definitions, SLA design, lead source governance, ABM list management, and partner-sourced lead triage. You'll partner with our Sr. Marketing Operations & Technology Manager, who owns core platform administration, and with Sales/BDR leadership on the day-to-day handoff relationship.

This is a full-time, fully remote position based in Costa Rica, with working hours aligned to the Central Time zone to support close, real-time collaboration with our Oakland, CA-based team and US sales organization.

Technologies You'll Use

• Marketo, LeanData, Salesforce, Outreach, Nooks, Clay, etc.

What You'll Do

Scoring & Routing

• Build, maintain, and calibrate the lead scoring model in Marketo, using BDR feedback and closed-won/lost data to keep it predictive rather than stale
• Own lead routing logic and governance in LeanData — match rules, ownership logic, and routing paths — in partnership with the Sr. Marketing Operations & Technology Manager on platform administration
• Own MQL definitions and the marketing-to-sales handoff process, including SLA design and ongoing SLA monitoring

Lifecycle & Handoff Processes

• Own lead/contact lifecycle status management and lead source governance
• Own inbound and partner-sourced lead triage/routing processes
• Manage ABM account list and signal strategy in partnership with enterprise sales stakeholders
• Optimize BDR tooling workflows across Outreach, Nooks, and Clay — sequence/cadence logic, data flow between tools, and adoption — within the platform and vendor decisions set by Systems and leadership
• Set and enforce SFDC data entry standards for sales-owned fields relevant to lead/contact records, in partnership with Sales leadership
• Run a regular Sales & MOps alignment cadence with sales/BDR leadership to review routing and handoff health

Skills We're Looking For

• 4–6 years of experience in marketing operations, revenue operations, or lifecycle roles in B2B SaaS or high-growth environments
• Direct, hands-on experience building and calibrating lead scoring models in Marketo
• Experience owning lead routing logic in LeanData or a comparable platform
• Working knowledge of SQL sufficient to validate routing and scoring outcomes against CRM data
• Experience partnering with sales or BDR leadership on lead handoff logic, SLAs, routing rules, and CRM data standards
• Comfortable working independently across US business hours as part of a distributed team
• Ability to use conversational AI systems (like Claude, ChatGPT, or internal tools) to support researching, documenting, and troubleshooting scoring and routing logic, and to synthesize funnel/handoff diagnostics

(Optional) Bonus Skills

• Experience working within BDR-facing tools (Outreach, Nooks, Clay, or comparable) to improve workflow efficiency
• Experience with Bizible/Marketo Measure, Demandbase, or other ABM platforms
• Prior experience mentoring or supporting more junior marketing operations team members
• Experience setting or enforcing CRM data governance standards for a sales organization

Perks and Benefits

• 100% employer-paid medical insurance
• Generous paid time-off policy (PTO), plus paid sick time, inclusive parental leave policy, holidays, and volunteer days off
• RSU stock grants
• Professional development and training opportunities
• Company virtual happy hours, free food, and fun team-building activities
• Monthly cell phone stipend
• Access to an innovative mental health support platform that offers personalized care and resources in areas such as: therapy, coaching, and self-guided mindfulness exercises for all covered employees and their covered dependents.

* May vary by country and worker type - please reach out to your recruiter for more information