Copywriter - NYC

Location: Onsite NYC

Type: Full-time Employee

Hours: 40 hours per week

Key Responsibilities

- Brand Copywriting This role will be the lead on all content developed for the brand: website copy, email campaigns, social media content, etc.

- Thought Leadership Content: You will be responsible for researching, developing, and writing thought leadership content for social media in close collaboration with the CEO and the marketing team.

- Editorial Planning: Plan and schedule content calendars for various platforms, ensure consistency and timeliness of content delivery, and help develop a strategy for how content is repurposed on various outlets.

- Marketing Channel Integration: Collaborate with the Marketing Team to integrate copy seamlessly across key marketing channels and platforms, including HubSpot, Google Ads, Social Media, and Email Campaigns, to drive lead generation and conversion.

- Performance Analysis: Monitor and analyze the performance of written content using relevant metrics and analytics tools, making data-driven recommendations for optimization.

- Copywriting Guidelines: Expand upon internal copywriting guidelines and best practices documentation to ensure consistency and quality in all written communications.

Personality Fit:

If the attributes below describe you, then that's a great indicator you are right for the role:

- Persuasive and Hungry: Being able to be laser focussed on achieving and exceeding goals all while maintaining a high level of professionalism.

- Strategic and Creative: Looking at things differently or being creative about your approach -not satisfied with the status quo. Always prepare by researching before approaching a problem to solve.

- Ability to Expand a Brand: Creating a differentiated and meaningful market position and generating awareness and value. Being able to take an established brand and push it to new, exciting heights of professionalism, polish, and style.

- Prioritization Skills: Excellent organizational skills to meet goals and set priorities.

- Luxury Market Sensibility: Understand the nuances of the luxury market and keep your finger on the pulse of shifts and trends.

Requirements:

- In-depth experience working with Hubspot.

- A strong understanding and background in main marketing channels and platforms with a focus on copywriting for: Google Ads, Social Media, Email Campaigns, etc.

- Extensive copywriting experience - ideally in a company with high-level services in a similar industry: private banking, hospitality, fashion or with high-level elite clientele.

- Expert in technology, currently uses and is able to learn most applications. Very tech savvy with a willingness to learn and adopt new applications.

- Meticulous attention to detail.

Why Sienna Charles

Sienna Charles offers a fast-paced and engaging workplace with a strong passion for learning and improvement. We are a smaller team, providing the opportunity for you to work directly with the Founders while having a significant impact on the company's direction and growth. We are looking for someone who isn't afraid to own their role!

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