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Associate Director, Paid Social

$75k - $180k

WPP Media

Job Summary As an Associate Director, you will oversee day‑to‑day operations across Paid Social and Programmatic channels, serving as the primary point of contact for the client. You will provide strategic direction, analytical leadership, and execution oversight to deliver highly effective, innovative, and integrated digital media plans. Key Responsibilities Integrated Strategy & Planning: Formulate holistic Paid Social and Programmatic strategies that align with clients’ business objectives. Drive tactical media plans and define the role of both social and programmatic within the broader media mix. Client Relationship Management: Act as a confident, trusted lead for clients. Lead meetings, present strategic recommendations, and communicate complex data insights clearly to client stakeholders. Data Analysis & Insights: Read, synthesize, and analyze complex performance data across channels. Translate findings into actionable optimization strategies and high‑level strategic recommendations. Execution Oversight: Oversee end‑to‑end campaign execution, performance, and pacing across key paid social platforms and programmatic DSPs. Skills & Experience Education & Experience: Bachelor’s Degree in Business, Analytics, Marketing, Communications, Advertising, or equivalent, plus 5+ years of digital media experience. Paid Social Expertise: Hands‑on experience planning, buying, and optimizing campaigns across Meta, TikTok, X, Snapchat, Pinterest; experience with YouTube is desirable. Programmatic Knowledge: Solid understanding of programmatic buying, DSPs, and the programmatic ecosystem. Experience with DV360 and Amazon DSP preferred. People Management: Proven experience as a people manager who trains and grows junior/mid‑level team members. Client‑Facing Experience: Significant client‑facing experience in an agency environment, including leading presentations and handling daily client communications independently. Benefits & Compensation Competitive salary ranging from $75,000 to $180,000 USD, based on location, business needs, level of responsibility, experience, and qualifications. Benefits include medical, dental, vision, group retirement plans, paid time off, partner discounts, and mental health support. Equal Opportunity Statement WPP Media is an equal‑opportunity employer and considers applicants for all positions without discrimination. Candidates will have the same opportunities to progress in their careers and belong in a respected culture. Hybrid work model: teams in office up to four days per week. Accommodations and flexibility are discussed during interview. #J-18808-Ljbffr WPP Media

Vacancy posted 3 days ago
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