Digital Marketing Analyst

Digital Marketing Analyst

We are seeking a data-driven and business-savvy Digital Marketing Analyst to serve as the critical bridge between business needs and technical implementation. This role will own digital marketing analytics, supporting marketing tools to monitor campaign performance across various channels like search, social media, email and ecommerce, and then provide insights and recommendations to improve performance, conversion and ROI.

This role will own ensuring marketing analytics tools and supporting platforms like Google Tag Manager (GTM) are functioning and configured correctly and translating business and marketing requirements into actionable analytics solutions. As the go-to resource for GTM and GA4, you will empower decision-makers with clear, actionable data, collaborate closely with cross-functional teams and agency partners, and drive continuous improvement across all digital channels. Additionally, you will leverage insights to support ongoing optimizations, ensuring our digital strategies are both technically sound and aligned with business objectives for sustained growth.

Responsibilities

• Serve as the bridge between business and technical teams: Translate business requirements into technical specifications for GTM and GA4, ensuring seamless implementation and reporting.
• Configure and maintain GTM: Set up, test, and optimize tags, triggers, and data layers to capture relevant marketing and user behavior data across websites and apps.
• Own GA4 analytics: Monitor digital performance, create custom events, conversions, and audiences, and build dashboards to surface actionable insights (Looker Studio, PowerBI).
• Troubleshoot tracking discrepancies and data quality issues.
• Work closely with agency partners, including analytics agencies and website developers, to ensure seamless implementation, optimization, and troubleshooting of digital analytics and website tracking solutions.
• Ensure data quality and compliance: Maintain data integrity, privacy, and compliance with relevant regulations (GDPR, CCPA, etc.).
• Train internal owners and marketers on how to access and interpret GA4 reports.
• Stay current with digital analytics trends: Continuously learn and apply best practices in digital analytics, GTM, and GA4.
• Own and analyze digital marketing performance: Monitor and interpret key metrics (traffic, conversions, engagement, ROI) across paid, owned, and earned channels. Develop dashboards and reports to communicate findings to stakeholders.
• Experience with user behavior analysis, translating performance insights into optimization recommendations across campaigns and experiences, and A/B testing preferred.

This position is remote.

The base compensation range for this position is $85,000 - $115,000 commensurate with experience. Danone North America additionally offers a performance-based bonus and has a strong benefits package including Medical, Dental, Vision, Prescription Drug Coverage, 401k Plan, Wellness Program, Life Insurance, Tuition Reimbursement, Flexible Time Off, and Paid Parental Bonding Leave, among other benefit plan options. To give our employees flexibility, Danone is a hybrid work environment with opportunities to work both remotely and in office when desired.

• 3+ years of hands-on experience with GTM and GA4 (required).
• Proficiency in GTM configuration, including media pixel implementation.
• Strong understanding of GA4's event-based model.
• Experience creating custom dimensions, metrics, and conversion events in GA4.
• Ability to work with and understand basic JavaScript for data layer push techniques.
• Expertise in GA4 reporting, filters, segmentation, and data visualization.
• Knowledge of regex patterns for trigger and variable configuration.
• Excellent communication skills to work with both technical and non-technical teams.
• Experience documenting tracking requirements and implementation guides.

Supervisory responsibilities: This role will not have any supervisory responsibilities.

Working conditions: Monday to Friday from 8:30am to 5:00pm.