Social Media Specialist

Social Media Manager

This position is key to telling district stories across social media channels, in partnership with multimedia specialists and other staff on the District Communications team. The leader is responsible for social media strategy planning, content creation, and evaluation, tailoring content to target audiences and platform best practices to support broader communication objectives for the students, staff, families, and community we serve.

The individual in this position will also assist with preparing, managing, and deploying internal and external communications for the school district or a specific school, including issue and crisis communications.

Essential Performance Responsibilities:

• Research, plan, and manage the district's social media strategy in partnership with fellow staff storytellers and the external relations administrator.
• Create, curate, and manage all published content (images, video, written, audio/podcast, and/or more) on social media.
• Work with internal and external stakeholders to collaborate on ideas to ensure the social media strategy is executed.
• Monitor, listen, and respond to stakeholders per social media policy.
• Monitor the latest trends on social media to improve strategy and provide recommendations on how to best leverage new tools and services.
• Compile data across several social media platforms and create weekly, monthly, and annual reports, including analysis for insights and future strategy development.
• Train other staff on social media guidelines, policy, and best practices.
• Increase awareness of positive district news by writing stories and features for various platforms.
• Assist with special functions, activities, and events to promote the district, staff, and students.
• Develop photo and video content for use across district communication channels.
• Assist with crisis communication support to families and schools.
• Perform other duties as assigned.

Knowledge, Skills, and Abilities:

• Bachelor's degree in public relations, journalism, communications, or a related field.
• Three years or more of professional experience in communications, public relations, journalism, or a related field.
• Understanding of social media management and best practices on district-approved social media sites (Facebook, X, Instagram, YouTube, LinkedIn, and NextDoor).
• Excellent interpersonal and oral/written communication and public relations skills.
• Operating knowledge of Microsoft Office and Adobe Creative Suite tools such as Photoshop, Premiere, InDesign, and Illustrator.