Head of Brand and Content

Who We Are Addepar is a global data and AI platform empowering investment professionals to turn complex financial information into actionable intelligence. Addepar unifies portfolio, market and client data in a total portfolio view and delivers AI-powered insights within investment and client workflows. More than 1,400 firms in nearly 60 countries use Addepar to manage and advise on nearly $9 trillion in assets. Its open platform integrates with nearly 650 software, data and consulting partners to power end-to-end investment operations across firms of all sizes and complexity. Addepar supports clients worldwide with offices in New York City, Salt Lake City, London, Edinburgh, Pune, Dubai, Geneva, Singapore and São Paulo. The Role The Head of Brand and Content Marketing will be responsible for defining and driving Addepar's global brand strategy and content engine. In this role, you will lead a team of creatives and storytellers to build a world-class brand that resonates with investment professionals globally and scale a modern, multi-format content engine to drive awareness and demand. You will oversee brand identity, creative direction, brand campaigns and content strategy, ensuring a consistent and compelling voice across all touchpoints. You will be an integral member of the marketing leadership team that leads the content calendar connecting campaigns to always-on brand presence, product priorities and larger company initiatives. In this role, you'll partner closely with Performance Marketing, Product Marketing, Customer Marketing, PR & Comms, GTM, R&D and more. This role will report directly to the Chief Marketing Officer. Addepar takes a market-based approach to pay. A successful candidate’s starting pay will be determined based on the role, job-related skills, experience, qualifications, work location, and market conditions. The range displayed on each job posting reflects the minimum and maximum target base salary for roles in Colorado, California, and New York. The current range for this role is $168,000 - $262,000 (base salary) + bonus + equity + benefits. Applicants must be legally authorized to work in the United States for any employer without requiring current or future visa sponsorship (for example, employment-based visas such as H-1B, F-1/OPT, or similar), and must be authorized to begin work in the U.S. on their first day of employment. What You'll Do As a strategic leader, your responsibilities will include: Owning brand, content and creative strategy and execution in alignment with company priorities, roadmap and target audience Leading, implementing and scaling a content engine to drive awareness, perception and reach across client segments and markets Owning the content calendar and global quarterly integrated campaign motion to ensure every initiative has a content plan that maximizes impact Leading brand awareness and sponsorship campaigns to increase brand recognition and shape brand perception in existing and new markets Establish templates, playbooks, and frameworks that allow the team to work at scale while driving consistency and cohesion across all touchpoints Building, leading and mentoring a team of talented marketing professionals creating an environment that encourages both professional growth and excellence in execution Who You Are 8+ years of experience in content strategy, brand and/or integrated marketing within a B2B SaaS environment, with 3+ years of experience leading these functions; financial services experience or experience marketing into the financial services vertical a plus Proven ability to develop, implement and execute content strategy that advances brand, thought leadership, and more across different channel Experience leading the creation, promotion, and distribution of high-impact content driving engagement, brand awareness and expanding reach Experience leading brand and visual identity and managing a team of in-house writers, copyeditors and designers with a demonstrated ability to build a culture that balances innovation with results-driven execution Strong ability to collaborate cross-functionally and manage multiple stakeholders and priorities Experience building and scaling teams and implementing AI tools a plus Our Values Act Like an Owner - Think and operate with intention, purpose and care. Own outcomes. Build Together - Collaborate to unlock the best solutions. Deliver lasting value. Champion Our Clients - Exceed client expectations. Our clients’ success is our success. Drive Innovation - Be bold and unconstrained in problem solving. Transform the industry. Embrace Learning - Engage our community to broaden our perspective. Bring a growth mindset. In addition to our core values, Addepar is proud to be an equal opportunity employer. We seek to bring together diverse ideas, experiences, skill sets, perspectives, backgrounds and identities to drive innovative solutions. We commit to promoting a welcoming environment where inclusion and belonging are held as a shared responsibility. We will ensure that individuals with disabilities are provided reasonable accommodation to participate in the job application or interview process, to perform essential job functions, and to receive other benefits and privileges of employment. Please contact us to request accommodation. #J-18808-Ljbffr