Brand Marketing Strategist

Please see Special Instructions for more details. You have the opportunity to submit optional links or materials associated with a previous campaign. Posting Information Posting Information Department Department University Comms and Marketing-258000 Career Area Public Relations/Communications/Marketing One of the best college towns and best places to live in the United States, Chapel Hill has diverse social, cultural, recreation and professional opportunities that span the campus and community. University employees can choose from a wide range of professional training opportunities for career growth, skill development and lifelong learning and enjoy exclusive perks for numerous retail, restaurant and performing arts discounts, savings on local child care centers and special rates on select campus events. UNC -Chapel Hill offers full-time employees a comprehensive benefits package , paid leave, and a variety of health, life and retirement plans and additional programs that support a healthy work/life balance. Primary Purpose of Organizational Unit University Communications and Marketing protects and advances Carolina’s reputation as the nation’s first and best public research university. In partnership with leaders and colleagues across campus, the team is responsible for developing and implementing an integrated strategy to share the impact of our university’s teaching, research and service that improves our state, nation and world. Areas within University Communications and Marketing include Web Planning and Production, Internal Communications, Development Marketing, Executive Communications, Strategic Communications, Marketing, Social Media, Creative Services, and the UNC Visitors Center. Position Summary Reporting to the Director of Marketing Strategy, the Brand Marketing Strategist is a strategic and execution-focused member of the University Communications and Marketing team responsible for developing, managing and evaluating integrated marketing campaigns that advance Carolina’s institutional priorities, strengthen the University’s brand and engage priority audiences. The position plays a lead role in moving campaigns from insight and strategy through creative development, activation, execution and measurement. The role also provides experienced marketing counsel to campus partners as needed. The position develops campaign strategies, briefs, channel plans, timelines, budgets and measurement frameworks; coordinates cross-functional teams and external partners; and ensures campaigns are executed cohesively across paid, owned and earned channels. A key responsibility is the ideation and execution of brand activations that bring Carolina’s brand campaigns to life through experiences, events, partnerships, content opportunities and other audience-facing moments. The strategist identifies opportunities to extend campaign platforms beyond traditional advertising, develops activation concepts, coordinates production and partners, and evaluates results to inform future work. The position requires strong judgment, initiative, project leadership, creative problem-solving and the ability to manage complex campaigns with multiple stakeholders, deadlines and dependencies. Minimum Education and Experience Requirements Bachelor’s degree in a discipline related to the area of assignment; or equivalent combination of training and experience. All degrees must be received from appropriately accredited institutions. Required Qualifications, Competencies, and Experience Demonstrated experience developing and managing integrated marketing campaigns from strategy and concept development through execution, optimization and measurement. Ability to translate institutional goals, audience insights and brand strategy into clear campaign strategies, creative briefs, activation concepts, channel plans and actionable work. Strong understanding of the full marketing mix across paid, owned and earned channels, including digital, social, content, experiential and partnership-based marketing. Demonstrated ability to lead complex campaigns and coordinate cross-functional teams, creative resources, vendors, agencies and other partners. Strong creative and strategic thinking skills, including the ability to ideate compelling brand activations and translate concepts into executable plans. Exceptional project management, organization, prioritization and problem-solving skills, with the ability to manage multiple concurrent campaigns and deadlines. Ability to establish campaign objectives, key performance indicators and measurement approaches; analyze results; and use data and audience insights to recommend optimization and future strategy. Excellent verbal and written communication skills and the ability to present recommendations, facilitate discussions and build productive relationships with senior leaders and a wide range of stakeholders. Ability to provide strategic marketing counsel, manage expectations, identify risks and opportunities, and exercise sound judgment in a complex, decentralized organization. Ability to work effectively in a fast-changing digital and media environment and adapt strategies based on audience behavior, emerging channels, cultural trends and campaign performance. Preferred Qualifications, Competencies, and Experience Five or more years of progressively responsible experience in integrated marketing, brand management, advertising, communications or a related discipline. Experience leading multi-channel brand or institutional campaigns, preferably within higher education, health care, nonprofit, government or another complex organization. Experience developing and executing experiential marketing, brand activations, events, partnerships, pop-up experiences or other audience-facing campaign extensions. Experience managing external agencies, creative partners, vendors and production resources, including budgets, scopes of work and deliverables. Experience managing a portfolio of internal clients, campus partners, organizational accounts or complex stakeholder groups. Experience with project management systems, digital marketing platforms, campaign analytics and reporting tools. Familiarity with the opportunities and challenges of marketing for a large public research university. Special Physical/Mental Requirements Campus Security Authority Responsibilities Not Applicable. Special Instructions You have the opportunity to submit optional links or materials associated with a previous campaign. Office of Human Resources Contact Information If you experience any problems accessing the system or have questions about the application process, please contact the Office of Human Resources at View phone number on click.appcast.io or send an email to View email address on click.appcast.io Please note: The Office of Human Resources will not be able to provide specific updates regarding position or application status. Equal Opportunity Employer Statement The University is an equal opportunity employer and welcomes all to apply without regard to age, color, gender, gender expression, gender identity, genetic information, national origin, race, religion, sex, or sexual orientation. We encourage all qualified applicants to apply, including protected veterans and individuals with disabilities. Required Documents Curriculum Vitae / Resume Cover Letter Optional Documents Other Document Supplemental Questions Required fields are indicated with an asterisk (*). * Please select the response below that describes your level of education that best or most closely satisfies the education requirements for this position. Bachelor’s degree in required discipline(s) listed or related field Bachelor's degree in any field/discipline Master's degree or Doctorate degree in required discipline(s) listed or related field Master's degree or Doctorate degree in any field/discipline None of the above * How many years of experience do you have developing and managing integrated marketing campaigns -- from strategy and concept development through execution, optimization and measurement? (Open Ended Question) #J-18808-Ljbffr PeopleAdmin, Inc.