Coordinator, Demand Generation Compass - New York City, NY, US

Coordinator, Demand Generation

Compass is a real estate technology company with a powerful end-to-end platform that supports the entire buying and selling workflow. We deliver an incomparable experience to both agents and their clients all in service of the Compass mission: to help everyone find their place in the world.

Job Description

At Compass, our mission is to help everyone find their place in the world. Founded in 2012, we're revolutionizing the real estate industry with our end-to-end platform that empowers residential real estate agents to deliver exceptional service to seller and buyer clients.

The Demand Generation Coordinator plays a critical operational role in managing the full funnel of inbound demand generation (DG) leads. The ideal candidate is detail-oriented, highly responsive, and comfortable using technology to scale communications and streamline manual tasks. This role serves as the connective tissue between demand generation and sales - owning the day-to-day execution of campaign follow-through and ensuring no high-value lead is left behind.

Please note: this role is 100% in-office based out of Union Square HQ.

Key Responsibilities

• Monitor and follow up on all inbound leads from Demand Gen campaigns (website, eGuides, webinars, paid ads, etc.)
• Manually verify agent GCI and market eligibility using Power BI (AIC)
• Tag and route leads within Salesforce, including Qualified, Nurture, or Disqualified statuses
• Build, QA, and deploy Groove sequences for post-campaign outreach
• Coordinate with Sales team to ensure timely handoff of hot leads
• Assist with AI tool implementation and content support (e.g., draft sales email templates, talk tracks, and conversational prompts for AI bots)
• Maintain funnel hygiene and follow-up visibility in Groove, HubSpot + Salesforce
• Identify gaps in handoff or CRM management and recommend improvements

Required Qualifications

• 2-3 years of professional experience post-graduation in demand generation, marketing operations, or B2B sales support
• Salesforce, HubSpot, or Groove experience strongly preferred
• Excellent communication, organizational, and project management skills
• Highly responsive and comfortable in a fast-paced, cross-functional environment
• Savvy with AI tools (e.g., ChatGPT, Gemini, etc.) and capable of developing content prompts and sales messaging for automation
• Strong analytical instincts; able to monitor patterns in lead flow and performance

Compensation:

The pay range for this position is a base pay of $30–$36 hourly ($62,400–$75,000 annually); however, base pay offered may vary depending on job-related knowledge, skills, and experience. Bonuses and restricted stock units may be provided as part of the compensation package, in addition to a full range of benefits. Base pay is based on market location. Minimum wage for the position will always be met.

Perks that You Need to Know About:

Participation in our incentive programs (which may include eligible cash, equity, or commissions). Plus paid vacation, holidays, sick time, parental leave, and recharge leave; medical, tele-health, dental and vision benefits; 401(k) plan; flexible spending accounts (FSAs); commuter program; life and disability insurance; Maven (a support system for new parents); Carrot (fertility benefits); UrbanSitter (caregiver referral network); Employee Assistance Program; and pet insurance.

Do your best work, be your authentic self. At Compass, we believe that everyone deserves to find their place in the world — a place where they feel like they belong, where they can be their authentic selves, where they can thrive. Our collaborative, energetic culture is grounded in our Compass Entrepreneurship Principles and our commitment to diversity, equity, inclusion, growth and mobility. As an equal opportunity employer, we offer competitive compensation packages, robust benefits and professional growth opportunities aimed at helping to improve our employees' lives and careers.