Digital Marketing Manager - Programmatic

The Trade Desk is a global technology company and the world’s leading independent platform for digital advertising, with nearly 4,000 employees across more than 30 offices. Our technology helps advertisers reach the right audiences across the open internet — from streaming TV and podcasts to mobile apps, news, and more. Advertising powers the content people love. By making it more transparent, effective, and responsible, we help support trusted journalism, quality entertainment, and creators worldwide. The world’s brands and agencies rely on us to reach their customers and grow their businesses responsibly. The scale of our platform brings unique technical challenges — from processing massive datasets in real time to building systems that operate reliably on a global scale. When you work here, your impact is worldwide. We welcome diverse perspectives, encourage curiosity, and build teams that learn from one another. If you’re driven to solve meaningful challenges, we’d love to meet you. We are seeking a highly skilled Programmatic Trader with deep expertise in B2B advertising and hands‑on mastery of The Trade Desk (TTD). In this role, you will design, activate, and optimize programmatic campaigns that drive measurable outcomes for complex B2B audiences. You will play a critical part in evolving our media strategy, partnering closely with Marketing, Analytics, Sales, and Product teams to deliver performance‑focused growth. This is an ideal opportunity for someone who thrives at the intersection of data, creativity, and technology — and wants to shape best‑in‑class B2B programmatic experiences. What You’ll Do Campaign Strategy & Planning Partner in developing full‑funnel programmatic media strategies optimized for B2B buying cycles, including short‑term ABM objectives and long consideration paths. Translate business and marketing goals into effective campaign architectures within TTD (audience, placements, bidding, pacing, frequency, optimizations). Own audience sizing and performance modeling. Collaborate with cross‑functional teams to align programmatic media with broader omnichannel initiatives (paid social, search, content syndication, etc.). Execution & Optimization Build and manage campaigns end‑to‑end in The Trade Desk, including audience onboarding, custom bidding strategies, PMP/PG deals, and creative trafficking. Leverage TTD tools (Koa, cross‑device graph, Data Marketplace, CTV buying capabilities, etc.) to maximize efficiency and performance. Optimize daily against KPIs such as pipeline contribution, ARR impact, CPL, CPCV, CPA, CVR, and account engagement metrics. Troubleshoot delivery issues, pacing, bid anomalies, and pixel fires with speed and accuracy. Act as programmatic innovation expert on the team, keeping up to date on competitive DSP capabilities, new products in‑market, and B2B tools. Push the limits of and troubleshoot TTD platform, representing best‑in‑class B2B execution. Data, Analytics & Reporting Use data‑driven insights to inform optimizations, creative recommendations, and targeting enhancements. Build dashboards and performance reports that clearly communicate outcomes to stakeholders (marketing, sales, leadership). Analyze audience behavior, impression quality, path‑to‑conversion, and channel attribution to refine strategy. Simplify complex performance insights to demonstrate how programmatic is driving both marketing and commercial growth goals. Partnership & Collaboration Work closely with Sales and Client Services to align programmatic efforts to account‑based strategies and named‑account lists. Partner with creative and campaign teams on messaging variations, ad formats, media testing frameworks, and personalization strategies. Inspire and support Global programmatic teams by demonstrating NAMER‑first innovation and performance. Maintain strong relationships with platform reps, publishers, and data partners to bring forward innovations and betas. Who you are 5+ years hands‑on experience in programmatic trading, ideally within B2B or enterprise‑focused environments. Deep knowledge of The Trade Desk, including campaign setup, optimization levers, bulk editing, data integrations, and troubleshooting. Experience activating ABM campaigns and working with CRM or marketing automation systems (e.g., Salesforce, HubSpot, Marketo). Strong analytical skills with the ability to translate complex data into insights and actionable recommendations. Proficiency with pixel tracking, brand safety tools, verification vendors, and programmatic measurement (IAS, Moat, DV, etc.). Understanding of DSP/SSP mechanics, auction dynamics, and identity solutions (UID2, cookies, cross‑device, etc.). Exposure to CTV, DOOH, Native, OLV, Display and Audio channels. Experience within an ad tech company, digital agency, or SaaS environment. Exceptional attention to detail, project management skills, and the ability to balance multiple priorities. Knowledge of the B2B Data Ecosystem (both large players and new entrants) Familiarity with other B2B software like DemandBase and SixthSense. Knowledge of SQL, GA4, or BI tools (Looker, Tableau) is a plus. Why Join Us Work at the forefront of programmatic innovation in the B2B space. Collaborate with a talented team in a fast‑growing, tech‑forward environment. Opportunities for professional development, certifications, and DSP/tech training. Competitive compensation, benefits, and flexible work options. In accordance with various US state laws, the range provided is the Trade Desk’s reasonable estimate of the base compensation for this role. The actual amount may differ based on non‑discriminatory factors such as experience, knowledge, skills, and location. All employees may be eligible to become The Trade Desk shareholders through eligibility for stock‑based compensation grants, which are awarded to employees based on company and individual performance. The Trade Desk also offers other compensation such as variable compensation‑based incentives and commissions. Expected benefits for this role include comprehensive healthcare (medical, dental, and vision) with premiums paid in full for employees and dependents, retirement benefits such as a 401k plan and company match, short and long‑term disability coverage, basic life insurance, well‑being benefits, reimbursement for certain tuition expenses, parental leave, sick time of 1 hour per 30 hours worked, vacation time for full‑time employees up to 120 hours thru the first year and 160 hours thereafter, and around 13 paid holidays per year. Employees can also purchase The Trade Desk stock at a discount through the Trade Desk’s Employee Stock Purchase Plan. The Trade Desk does not accept unsolicited resumes from search firm recruiters. Fees will not be paid in the event a candidate submitted by a recruiter without an agreement in place is hired; such resumes will be deemed the sole property of The Trade Desk. The Trade Desk is an equal opportunity employer. All aspects of employment will be based on merit, competence, performance, and business needs. We do not discriminate on the basis of race, color, religion, marital status, age, national origin, ancestry, physical or mental disability, medical condition, pregnancy, genetic information, gender, sexual orientation, gender identity or expression, veteran status, or any other status protected under federal, state, or local law. Note: Interns are not eligible for variable incentive awards such as stock‑based compensation, retirement plan, vacation, tuition reimbursement or parental leave. As an Equal Opportunity Employer, The Trade Desk is committed to creating an inclusive hiring experience where everyone has the opportunity to thrive. #J-18808-Ljbffr