Content Creator

ABOUT THE COMPANY

General Robotics is a physical AI research and deployment company building the platform to make robot intelligence accessible, fast to deploy and continuously evolving. Be part of the team advancing the frontier of robotics and turning breakthrough ideas into reality.

THE ROLE

You'll lead content creation and social at General Robotics, extending our existing creative direction, voice, and brand identity across every asset and every channel. You'll sit on the marketing team and collaborate closely with engineering, research, and sales to turn what we're building into stories worth watching and assets worth using. It's a hands-on role: you'll own ideation and creation of all video and graphic assets, manage our social presence, and keep the brand current with the latest trends in the space.

RESPONSIBILITIES

We're looking for someone who's equal parts strategist and creator, able to distill complex stories into simple, break through assets. The core of the role is leading content strategy and execution across our marketing, sales, and social channels.

• Own production of product demo videos end to end - narrative arc, storyboard, shooting, and editing, starting from a real understanding of what engineering and research have built.
• Own how we show up on X, LinkedIn and other channels. Build for each platform (rather than cross-posting) spanning video and graphics including carousels, diagrams, stills, and benchmark charts.
• Create the assets that win customers including sales decks, brochures, one-pagers, and event and campaign creative - evolving them based on customer insights.
• Advance the website and written content (blogs, newsletters, social copy) in step with product milestones, product narrative and marketing moments.
• Build AI workflows for asset creation, using generative tooling to speed ideation, variants, and output. Keep the content repository current and make sure the team actually uses it.

Bonus: Experience in robotics, deep tech, or a software startup.

HOW YOU'LL WORK

You'll sit in marketing, but the job depends on being close to the rest of the company — and on building a content function that scales without losing the speed that makes us competitive.

• Learn directly from engineering and research what's being built and the unique challenge we are solving, then translate it into clear, customer-ready narratives.
• Stay close to sales and customer conversations; using what you learn to shape what you make next.
• Contribute to the evolution of the brand as the product evolves.
• Operate with high ownership in a fast-moving environment, moving between planning, creating, editing, and optimizing.
• Identify gaps and build the systems, workflows, and documentation that mature the marketing function.

REQUIRED QUALIFICATIONS

• 3+ years shooting, editing, and storyboarding video (professional cameras or iPhone) and post-production and light animation work in Premiere Pro.