PPC & Digital Marketing Coordinator

Job Description

Job Description

Company Overview
We are a national provider of continuing professional education (CPE) to CPAs and financial professionals. As a long-standing member of the National Association of State Boards of Accountancy (NASBA) National Registry of CPE sponsors, we maintain high quality educational products accepted by all state boards of accountancy. Our products are available in multiple delivery modes, including live presentations, webinars and self-study.

About the role
CPE Inc. is seeking a results-driven PPC & Digital Marketing Coordinator to manage and optimize our paid advertising programs across key platforms. This role is responsible for building, launching, and continuously improving campaigns that drive profitable customer acquisition and revenue growth.  The ideal candidate can confidently manage Google Ads, Microsoft Ads (Bing), Meta (Facebook/Instagram), and LinkedIn, with a strong understanding of performance measurement, conversion tracking, and budget optimization. This role will work closely with internal stakeholders to ensure ad strategy aligns with business goals, promotional priorities, and seasonal campaign planning.

Education and/or Experience
The ideal candidate will have at least 5 years of hands-on digital marketing experience on an e-commerce or service operation. Bachelor’s degree in marketing/business preferred.

Key Responsibilities
-Manage and optimize paid media campaigns across:
·        Google Ads (Search, PMax, and Display as applicable)
·        Microsoft Advertising
·        Meta Ads 
·        LinkedIn Ads 

-Own full-funnel paid strategy including:
·        Campaign planning, buildout, testing, and scaling
·        Keyword research, audience targeting, bidding strategy, and budget pacing
·        Landing page alignment and conversion rate improvement recommendations

-Monitor performance daily/weekly and make adjustments to improve:
·        ROAS, CPA, conversion rate, and revenue
·        Lead quality and purchase volume (where applicable)

-Evaluate profitability and shift spend across platforms, campaigns, and product categories based on performance

-Create and maintain reporting dashboards and insights, including:
·        Weekly and monthly performance summaries
·        Key findings, trends, and optimization recommendations

-Ensure proper conversion tracking and analytics integrity using:
·        GA4 and Google Tag Manager 
·        Platform conversion tracking 
·        Troubleshooting tracking issues and discrepancies

Salary will be determined based upon the candidate’s background and experience.

 
Please submit a brief description of your work experience and your salary expectations. We look forward to hearing from you.