Marketing Director

Job Description

Job Description

Company Overview

The Buncher Company, headquartered in Pittsburgh, Pennsylvania, is a recognized leader in all phases of real estate development, including site acquisitions, construction, lease, and property management. The Buncher Company provides innovative solutions to clients to adapt to the ever-changing real estate environment. Start-ups, established mid-sized firms, and Fortune 500 companies have all benefited from the value-added customer service with which we have become synonymous.

Marketing Director Position Summary

The Buncher Company is seeking an experienced Marketing Director to lead marketing strategies and initiatives that support our commercial real estate portfolio. This position plays an important role in promoting our properties, maintaining our brand presence, and reinforcing our reputation in the Pittsburgh commercial real estate market.

The Marketing Director will work closely with our Leasing team to support property marketing and leasing activities, collaborate with other departments on company-wide projects and initiatives, and build relationships with community organizations and industry partners. This position requires someone who is comfortable managing both the strategic and day-to-day aspects of marketing.

• Create and execute marketing strategies that support the Company's commercial real estate portfolio, leasing objectives, and market presence.
• Develop marketing materials, including brochures, presentations, signage, photography, and property videos, to promote available properties and attract prospective tenants.
• Conduct market research, monitor commercial real estate trends, and prepare quarterly market reports.
• Develop and manage the Company's digital advertising calendar, including advertising campaigns, promotional initiatives, and paid social media advertising.
• Manage the Company's social media presence across LinkedIn, Facebook, Instagram, and X, including content creation, scheduling, publishing, and monitoring engagement using platforms such as Hootsuite.
• Maintain and update the Company's websites and tenant information sites, including WordPress-based content, property information, company news, and leadership updates.
• Create and edit marketing and multimedia content using Adobe Creative Cloud (including Photoshop and InDesign), Canva, and video editing tools.
• Develop and distribute email marketing campaigns using Mailchimp, including tenant newsletters, property announcements, and communications to prospective tenants.
• Collaborate with senior leadership, Human Resources, and other departments on corporate communications, employee newsletters, press releases, company announcements, and company-wide initiatives.
• Advise senior leadership on public relations and media communications to protect the Company's reputation and ensure consistent messaging.
• Build and maintain relationships with community organizations, industry associations, and business partners to reinforce the Company's reputation and presence in the Pittsburgh commercial real estate market.
• Coordinate with external marketing agencies, creative professionals, and other vendors to support marketing initiatives, including managing the Company's merchandise store.

Marketing Director Qualifications

• 5+ years of progressive experience in marketing, advertising, or communications required.
• Bachelor's degree in Marketing, Communications, Business Administration, or a related field required. Equivalent combinations of education and experience may be considered.
• Experience in commercial real estate, property management, or a related industry preferred.
• Experience developing and executing marketing strategies, digital advertising campaigns, and social media initiatives.
• Proficiency in Adobe Creative Cloud, Canva, and Microsoft Office applications.
• Experience managing social media platforms, including LinkedIn, Facebook, Instagram, and X, and developing paid social media advertising campaigns.
• Experience with WordPress or similar website content management systems and email marketing platforms such as Mailchimp.
• Experience with photography, video editing, and multimedia content development preferred.
• Strong written and verbal communication, organizational, and project management skills.
• Ability to work independently, manage multiple priorities, and collaborate effectively with employees, leadership, and external partners.
• Valid driver's license and ability to travel to Company properties and other business-related locations.

When you work at The Buncher Company, you are encouraged to reach your full potential. We promote a supportive work environment where employees can continue to develop both personally and professionally. 

Work Schedule and Location
This position is based in our Pittsburgh office and requires occasional travel to Company properties, business meetings, and community events in Allegheny County. The position generally follows regular business hours; however, flexibility to work occasional evenings and weekends may be required.

Marketing Director Benefits
We offer a highly competitive wage and benefits package including:

• Paid Time Off (PTO) 
• Company-paid Holidays 
• Medical, Dental, and Vision Insurance
• Company-funded Health Reimbursement Account
• Life and Disability Insurance
• 401(k) Plan with Match Contribution
• Wellness Program 
• Employee Assistance Program (EAP)

The Buncher Company is an Equal Opportunity Employer. We are committed to a policy of equal employment opportunity for all qualified applicants and employees without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, age, disability, veteran status, or any other characteristic protected by law. We provide a workplace free from harassment and discrimination. If you need any accommodations or support with your application for this job, please contact Human Resources at View email address on ziprecruiter.com or View phone number on ziprecruiter.com.

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