SEO Manager (Remote, Full - Time)

About Smart Working This role is for a substantial, fast-growing and well-respected UK organisation that has hired several Smart Working professionals before. They are well known for investing in their people and offering a progressive and supportive working environment. Smart Working recruits excellent people to work full-time, remotely and directly for UK businesses on a long-term basis. Once you pass the interview process with Smart Working, you will be introduced to the company, and if selected, you will work directly with them as part of their team. About the Role As a Senior SEO Manager with Social Media Experience, you will own the SEO strategy for a London-based medical practice and its specialist treatment websites, increasing organic visibility, qualified traffic and patient enquiries. This is a long-term role requiring 5+ years of relevant experience. This is a hands-on role: you will implement SEO changes yourself in code (Next.js, React, JavaScript/TypeScript), not just recommend them to developers. It also covers content marketing, analytics and tracking, managing multiple websites, and publishing changes quickly, often the same day. Healthcare/YMYL experience is a strong advantage. You will use Claude and other AI tools extensively to automate repetitive SEO and marketing work. The role suits a flexible, creative problem-solver who is comfortable in a fast-paced environment. Responsibilities

• Develop and execute the overall SEO strategy.
• Own technical SEO and continuously identify and resolve issues affecting organic visibility.
• Conduct keyword research, search-intent analysis and competitor research.
• Improve organic rankings, qualified organic traffic and ultimately leads/revenue.
• Develop and execute an SEO-focused content strategy.
• Identify content gaps and opportunities and improve existing content.
• Manage and improve Google Business Profile and local search visibility where relevant.
• Monitor Google rankings, Google Search Console, GA4 and other SEO KPIs.
• Ensure analytics and tracking are correctly configured through GA4 and Google Tag Manager (GTM).
• Build useful reporting and dashboards focused on meaningful business outcomes.
• Use Claude and other AI tools extensively to improve productivity and automate repetitive SEO/marketing tasks.
• Manage tracking, A/B testing and email automation.
• Build WhatsApp agents and web agents.
• Drive YouTube content promotion as an essential part of the role.

Requirements

• 5+ years of experience in content marketing and SEO content strategy.
• 5+ years of experience driving Google Search and organic ranking growth.
• 5+ years of experience with Google Analytics/GA4 and Google Tag Manager (GTM).
• 5+ years of experience in keyword research and competitor analysis.
• 4+ years of experience with React and Next.js.
• 5+ years of overall experience, at Senior level.
• YouTube content promotion experience is essential.
• Ability to work in a balanced independent and collaborative manner.
• Ability to balance big-picture thinking with attention to detail.
• A strongly flexible and adaptive working style.
• A primarily creative problem-solving approach.
• Ability to operate effectively in a strongly fast-paced environment.

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