Sr. SEO & AEO Manager (B2B SaaS)

Please follow the instructions in this post to apply. Applications sent via email that answer all questions asked will be given priority over applications that come in direct via LinkedIn.

A quick video overview of the role from our founder:

The Basics:

• Growth Plays is hiring a Senior SEO/AEO Manager based in the US, Canada or LATAM, to support and manage ongoing customer engagements and relationships.
• You’ll act as the main point of contact for your clients, and focus on building relationships and trust while driving strategy-aligned growth for the long term.
• This role is ideal for a well rounded, proven SEO with excellent people and project management skills.
• You will work closely with clients and internal teams to ensure that all deliverables and ad hoc requests are sent on time and to specification.
• Salary range: $105-140K base salary DOE, plus home internet, coworking space, and necessary office equipment.
• End of Year Bonus: $7.5-15K DOE and achieving goals.
• 40 dollar a month stipend for coffee and snacks.
• Full time role, with health, vision + dental benefits (where 90% is covered by us)
• Matching 401K (after 6 months, up to 4%)
• FSA option
• 3 weeks PTO
• That's 15 days vacation of your choosing, and then we shut down fully the last week of the year.

Your Background & Skill Set:

• You are an experienced and proven agency-side SEO professional with a background in B2B, particularly in SaaS and/or developer tooling.
• In house experience is a plus, but several years agency experience is required.
• You are learning, testing, and optimizing for AI search and are mildly obsessed with figuring out how this emerging landscape can drive business growth.
• You are deadline-conscious, proactive, and able to communicate effectively with customers on all things SEO, technical and editorial.
• You have strong project and time management skills. You are organized and love to create and maintain process.
• You do not take on an “it depends” SEO mentality or speak in broad hypotheticals. You know how to ask the right questions to get context so you can make recommendations based on potential impact to their goals and the budget/resources available.
• You can identify and diagnose straightforward technical issues and explain why and how to remedy the issue:
• i.e. dealing with broken links, XML sitemap issues, broken images, page load speed problems, redirect chains, poor internal linking, low CTR due to suboptimal meta data, duplicate content, indexation issues, etc. is a breeze for you.
• Another team will be putting together major deliverables, but you must be able to QA and explain the work.
• You have a track record for moving accounts forward and creating success with SEO in terms of traffic, leads, and closed-won revenue.
• You can speak on SEO in front of executives and clearly demonstrate your expertise — but you also know how to roll up your sleeves and get your hands dirty and create wins on your own.
• Strong communication skills are essential, including the ability to draft clear emails, decks, and strategy documents, and to shoot async videos (via Loom) to walk customers through issues and solutions.
• You use generative AI in your day-to-day already. You experiment with it regularly and have automated tasks and processes with it before.
• Notion experience is a major plus. We run on it.
• Experience with helping brands gain visibility in generative AI search is also a major plus.

The Role:

• You will be working with a portfolio of customer accounts to help them prioritize and execute on strategies put together by the team.
• You will be aware of technical site health for all customers (using Ahrefs), and reach out to customers when severe SEO issues go live.
• You will help customers track progress for newly launched pages by building dashboards in Data Studio, as well as manage monthly reporting.
• You will run all recurring customer meetings.
• You will be aware of all internal bottlenecks and proactively surface issues that will hold back on time delivery of customer work.
• You will have support from the technical team + an SEO analyst for any projects that require additional support, but we’re looking for someone who is capable of doing the work on their own - and can speak to it.
• Able to provide suggestions for on page SEO at the URL and page template level to improve rankings and conversion rate.
• Proactively create customer delight by finding quick wins and new or missed opportunities.
• Communicate regularly with clients to provide updates on campaign progress and discuss strategic opportunities for growth + review content briefs and new content as it goes live.
• Stay up-to-date with the latest trends and best practices in SEO, and apply this knowledge to improve client campaigns.

Qualifications:

At least 5+ years of experience in SEO + account management, preferably supporting B2B software companies.

• In-depth knowledge of SEO best practices, including technical SEO, on-page optimization, and links.
• Strong analytical skills and ability to dive into data to build a business case. Data Studio experience is a plus. Tag manager experience is a serious plus.
• Excellent communication and interpersonal skills, with the ability to build and maintain strong client relationships. You should have a track record of getting accounts to renew.
• You are comfortable using Ahrefs, Screaming Frog, ClearScope (or other topic tools), Google Search Console, Google Analytics, Looker Data Studio and ChatGPT.
• Ability to work independently, manage multiple projects simultaneously, and meet tight deadlines.
• Proven track record of driving results through successful SEO campaigns.
• You are engaged in the SEO space and stay up-to-date with the latest industry trends and innovations.

The Culture:

• We are a small, but thriving consultancy. Everyone’s work makes a direct impact on customers and the bottom line.
• Because we prioritize deep focused work, we also prioritize recharging and taking care of yourself.
• We are big on focus, accountability, and autonomy. Everyone works in a self directed manner, and workdays are typically filled with bursts of focused work, with short, impactful meetings (mainly 1:1s and customer calls) mixed in.
• We are always going to be remote, and we want someone that thrives in a remote environment.

Expectations:

• You might get pinged on Tuesday at 7:10am, but you aren't expected to be online all the time. No one produces 8 hours straight a day, breaks are healthy, life happens, kids miss the bus, and honestly, sometimes sleeping an extra hour makes a world of difference. We ask for a same day turn around time with non-urgent emails and messages. As long as work is done on time or early, your time isn't our business.
• Flexible working hours - with the expectation of 45 hours of meaningful work a week.
• There is one annual company off site in Q1 that you will attend.

About Growth Plays:

• We are a team of 10 FTEs with a few contractors thrown in the mix that has a track record for creating wins. We develop SEO-backed content strategies that enable companies like LaunchDarkly, Heap, Front, Lattice, LangChain, Karbon, and many others to map their buyer journeys to content and keywords and tie everything to the funnel.
• You will be working with interesting, best-in-class, well funded B2B SaaS and AI companies that have budget to execute ambitious content strategies.

Interview Process:

• 30 minute call screening.
• Additional 30 minute call with CEO
• 2 hour paid assessment.
• Reference checks with former managers or skip level managers.
• Final round of interviews with several team members

To Apply:

Please email View email address on click.appcast.io with your resume, links to relevant professional social profiles, why you are looking to change roles, and provide two instances where you created either significant tangible growth for your accounts, or turned an account around that was going poorly. Please be as specific as possible and explain exactly what you did to create success.

We will collect resumes for 1-2 weeks and then start the interview process. Thank you for your patience.

Please do not use AI to auto-apply for this role. It’s obvious and will result in your being blocked from sending applications to us in the future. Tasteful and skilled use of ChatGPT/Claude/Gemini is fine.