Marketing Analyst

High performers deserve a high-performance culture and a state-of-the-art headquarters. First American is proud to offer its colleagues outstanding compensation & benefits, including 401(k) match, a free on-site gym, paid parental leave, and subsidized childcare, among many others. The Marketing Analyst plays an important role in supporting First American's Corporate Marketing team through the execution of marketing initiatives, content development, research, and administrative coordination. This role is ideal for an early-career marketing professional looking to build broad exposure across multiple marketing disciplines while contributing to the success of strategic marketing programs. The Marketing Analyst will partner with Marketing and Sales teams to plan, coordinate, and execute initiatives that increase brand visibility, support strategic business goals, and deepen audience engagement. Key responsibilities include developing marketing collateral, managing email campaigns, supporting and maintaining website content, conducting competitive research, executing integrated marketing campaigns, supporting risk and governance requirements, and contributing to marketing operations and process optimization. This role, like all roles at First American, carries a high degree of responsibility. Key Responsibilities The Analyst will lead or support projects including, but not limited to: Graphic design and creative asset development Digital content development and website updates Email campaign configuration and deployment Content writing and editing Presentation development Competitive and market research Marketing reporting and analytics Other operational support for the Corporate Marketing team Requirements Bachelor's degree preferred, or equivalent combination of education, training, and experience At least 2 years of marketing and design experience; internship or co-op experience will be considered Strong written and verbal communication skills with the ability to create compelling content for a variety of channels Design proficiency using Adobe InDesign and Canva Excellent attention to detail, organizational skills, and proactive communication style Ability to manage multiple projects and deadlines in a fast-paced environment Ability to independently generate ideas and follow through on execution Strong collaboration skills and ability to build relationships across teams Ability to leverage data and insights to support marketing goals and decision-making Compensation Compensation: $62,500 - $70,000, based on experience. We are hiring a limited number of professionals with a can-do attitude, who enjoy camaraderie, believe in excellence, and have an action orientation. If you value being part of a highly empowered team and enjoy an environment that rewards innovation, hard work, and excellence—we would love to talk to you. First American Equipment Finance, an RBC/City National Company, is a growing, national leader providing equipment leasing and equipment finance services to commercial borrowers in all fifty states. In 2023, the company earned top honors among midsize companies for the Best Companies to Work for in New York for the 6th consecutive year. With national headquarters in Rochester, NY, First American has approximately 300 employees and manages a $4B portfolio. As we strive to achieve our vision of becoming the best company to work for and the best company to work with, we understand that we must have a diverse and inclusive workforce. First American's Diversity, Equity & Inclusion and Leadership Team are committed to taking action and progressing toward a better, more inclusive place of work. #J-18808-Ljbffr First American Equipment Finance