Marketing Assistant - Web Content

Market Assistant - Web Content

This role will support the execution of quantitative research studies with a focus on survey design, programming, data processing, and insight generation. This role is responsible for delivering high-quality, data-driven outputs that inform business decisions. The position requires strong technical execution, attention to detail, and the ability to manage multiple projects in a fast-paced, technology-driven environment.

Required Skills & Qualifications

Education

• Bachelor's degree in Market Research, Statistics, Economics, Data Analytics, or a related field

Experience

• Professional experience in market research, analytics, or consumer insights
• Hands-on experience with survey programming and dataset analysis

Core Skills

• Proficiency in survey programming tools (e.g., Qualtrics, Decipher)
• Advanced Excel skills including pivot tables, crosstabs, and data cleaning
• Experience with statistical tools such as SPSS, R, or similar platforms
• Ability to analyze large-scale survey datasets and generate actionable insights
• Strong data visualization and reporting capabilities
• High attention to detail with a focus on accuracy and data integrity
• Effective communication and stakeholder collaboration skills
• Ability to manage multiple priorities and meet deadlines independently

Candidate Requirements

Mandatory Criteria

• Demonstrated expertise in end-to-end survey execution
• Strong programming capability in survey platforms
• Proven data analysis capability using statistical tools

Screening Considerations

• Stable professional experience with consistent tenure in prior roles
• Balanced market research focus (not solely user experience research)
• Completion of a required skills-based assessment prior to interview

Preferred Attributes

• Familiarity with advanced quantitative methods such as segmentation, regression, or weighting
• Experience in marketing, advertising, or technology research environments
• Portfolio or examples of research deliverables
• Strong organizational and stakeholder management skills

Assessment Process

• Skills-based assessment required prior to interview
• One to two interview rounds focused on technical capability and applied research skills

Performance Measurement

Performance will be evaluated based on:

• Timely delivery of project milestones and outputs
• Accuracy and quality of survey programming, datasets, and reporting
• Effective communication with stakeholders throughout project lifecycles
• Ability to identify meaningful insights and trends from data
• Clarity, organization, and usability of reports and deliverables
• Ownership and execution of end-to-end research processes with minimal oversight

Unique Selling Points

• Ownership of end-to-end research execution across diverse projects
• Exposure to both B2B and consumer-focused research initiatives
• Opportunity to build advanced research and analytical skill sets
• High-impact role contributing to research quality and operational efficiency
• Collaborative, small-team environment with strong visibility
• Experience within a fast-paced, technology-driven organization

Key Responsibilities

Survey Design and Programming

• Draft survey questionnaires aligned with defined research objectives
• Apply best practices in survey design including clarity, logical structure, and unbiased question construction
• Program surveys using platforms such as Qualtrics or Decipher, including logic, piping, and randomization
• Conduct comprehensive quality assurance to ensure accuracy and a seamless respondent experience

Data Processing and Crosstab Development

• Clean, structure, and prepare datasets for analysis, including coding and variable setup
• Develop crosstabs aligned with analysis plans and business requirements
• Validate data accuracy and identify anomalies or quality issues

Analysis and Insights Support

• Execute analysis plans using descriptive statistics and foundational analytical techniques
• Identify trends, patterns, and differences across datasets
• Validate findings against hypotheses and highlight unexpected results
• Support development of data-driven insights tied to business priorities

Reporting and Deliverables

• Develop draft reports and presentations (PowerPoint or Word) summarizing findings
• Translate complex datasets into clear, concise insights
• Create charts and tables that effectively communicate results
• Incorporate stakeholder feedback to refine deliverables

Project and Timeline Management

• Own execution timelines across multiple concurrent research projects
• Proactively communicate risks, delays, and mitigation plans
• Ensure deliverables meet quality standards and deadlines
• Maintain organized documentation and file management

Research Execution Support

• Collaborate with stakeholders and senior researchers to refine research plans
• Ensure deliverables align with business goals and research objectives
• Participate in research reviews to improve rigor, clarity, and actionability