Sales Manager
TORQ Coatings
Sales Manager
Location: Chicagoland/ Midwest (Milwaukee, Detroit)
Compensation: $55,000–$70,000 Base OTE-$120,000
Schedule: Full-Time
Join the TORQ Team
TORQ Coatings is one of the fastest-growing concrete coating companies in the Midwest. We're looking for a high-performing Sales Manager who is passionate about developing sales professionals while helping drive revenue across multiple markets.
This is a true player-coach role. You'll lead a growing team of Design Consultants while continuing to sell alongside them, providing real-time coaching, mentoring, and leadership in the field. You'll play a key role in building high-performing sales teams, launching new markets, and ensuring every customer receives an exceptional experience.
If you're an experienced sales leader who enjoys coaching others, leading by example, and driving results, we'd love to meet you.
Position Summary
The Sales Manager is responsible for leading, coaching, and developing a team of Design Consultants while actively contributing to sales performance through in-home consultations. This position balances leadership and direct selling, spending approximately half of the time developing the sales team and half supporting customers through the sales process.
Success in this role comes from building strong relationships, developing people, maintaining accountability, and leading from the front.
Key Responsibilities
Sales and Leadership Coaching
- Recruit, onboard, coach, and develop Design Consultants.
- Conduct ride-alongs and provide real-time coaching in the field.
- Lead weekly sales meetings, training sessions, and role-playing exercises.
- Reinforce TORQ's in-home sales process and follow-up expectations.
- Monitor individual and team KPIs, close rates, average ticket values, and sales activity.
- Hold team members accountable to performance expectations and company standards.
- Provide timely coaching, feedback, and performance development.
Player-Coach Sales
- Conduct in-home consultations with prospective customers.
- Partner with Design Consultants during appointments to model best practices.
- Coach discovery, presentations, objection handling, and closing techniques.
- Assist with complex or high-value opportunities.
- Support new market launches and staffing transitions.
- Create real-world coaching opportunities through live customer interactions.
Business Growth
- Travel approximately 50% to support multiple markets throughout the Midwest.
- Partner with leadership to improve sales execution and overall team performance.
- Help establish accountability, culture, and consistency in new and existing markets.
- Collaborate with Marketing and Operations to improve customer satisfaction and business results.
- Ensure CRM documentation remains accurate and up to date.
Qualifications
Required
- High school diploma or equivalent.
- 3–5 years of successful sales experience, preferably in consultative, in-home, or B2C sales.
- Previous sales leadership, coaching, or mentoring experience.
- Strong communication, leadership, and interpersonal skills.
- Ability to motivate, coach, and develop high-performing teams.
- Experience using CRM systems and Microsoft Office.
- Valid driver's license with the ability to travel approximately 50%.
- Strong organizational, time management, and problem-solving skills.
Preferred
- Bachelor's degree in Business, Marketing, or a related field.
- Experience in home services, construction, home improvement, or related industries.
- Experience managing multiple territories or regional sales teams.
- Experience launching new markets or scaling growing sales organizations.
Benefits
- Medical Insurance.
- Dental Insurance.
- Vision Insurance.
- 401(k).
- Paid Time Off (PTO).
- Paid Training.
- Leadership Development Opportunities.
- Career Advancement within a rapidly growing organization.
Why TORQ?
At TORQ Coatings, we believe great leaders don't coach from the sidelines, they lead from the field. Sales Managers earn credibility by selling alongside their teams, coaching in real time, and helping others achieve their full potential.
Everything we do is guided by our T.O.U.G.H. Core Values:
T – Tenacity – Don't quit. Solve problems.
O – Ownership – Take responsibility from start to finish.
U – Unity – Win together through teamwork and collaboration.
G – Growth – Stay coachable and continuously improve.
H – Heart – Serve customers and teammates with professionalism, respect, and integrity.
Equal Opportunity Employer
TORQ Coatings is an Equal Opportunity Employer. We are committed to creating an inclusive workplace where all qualified applicants receive consideration for employment without regard to any protected status under applicable law.
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